/* ==========================================================================
   CoSai CFO Design Brief — YBMT $10M Growth Strategy
   Brand system aligned to YBMT Pool Decks (Navy / Timber / Aqua / Cream)
   ========================================================================== */

:root {
  --navy: #1B3A5C;
  --navy-deep: #122740;
  --navy-soft: #2A4D75;
  --timber: #B8743D;
  --timber-light: #D49562;
  --aqua: #4DB6C7;
  --aqua-light: #7FCDD9;
  --cream: #F5F1EA;
  --cream-deep: #EBE4D6;
  --charcoal: #2B2B2B;
  --charcoal-soft: #4A4A4A;
  --grey: #6B7280;
  --grey-light: #D1D5DB;
  --green: #5FB369;
  --red: #D85A4A;
  --amber: #E8A23C;

  --serif: 'Fraunces', Georgia, serif;
  --sans: 'Inter', system-ui, -apple-system, sans-serif;

  --max-w: 1240px;
  --pad-x: clamp(20px, 4vw, 56px);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 84px; }

body {
  margin: 0;
  font-family: var(--sans);
  font-weight: 400;
  font-size: 16px;
  line-height: 1.6;
  color: var(--charcoal);
  background: var(--cream);
  -webkit-font-smoothing: antialiased;
}

a { color: var(--navy); text-decoration: underline; text-underline-offset: 3px; text-decoration-thickness: 1px; }
a:hover { color: var(--aqua); }

h1, h2, h3, h4 { font-family: var(--serif); font-weight: 400; color: var(--navy-deep); letter-spacing: -0.015em; line-height: 1.15; }
h1 { font-size: clamp(2.6rem, 5vw, 4.2rem); font-weight: 300; }
h2 { font-size: clamp(2rem, 3.5vw, 2.8rem); margin: 0 0 0.5em; }
h3 { font-size: clamp(1.35rem, 2vw, 1.65rem); margin: 1.6em 0 0.5em; font-weight: 500; }
h4 { font-size: 1.1rem; margin: 1.2em 0 0.4em; font-weight: 600; color: var(--navy); }

em { font-style: italic; color: var(--timber); }

p { margin: 0 0 1em; }

.eyebrow {
  font-family: var(--sans);
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  font-weight: 600;
  color: var(--timber);
  margin-bottom: 14px;
  display: inline-block;
}

/* ==========================================================================
   Header / Navigation
   ========================================================================== */
header.site-header {
  position: sticky; top: 0; z-index: 100;
  background: var(--navy-deep);
  color: var(--cream);
  border-bottom: 2px solid var(--aqua);
  padding: 14px var(--pad-x);
}
.header-inner { max-width: var(--max-w); margin: 0 auto; display: flex; align-items: center; justify-content: space-between; gap: 16px; flex-wrap: wrap; }
.brand-lockup { display: flex; align-items: center; gap: 12px; }
.brand-lockup .mark {
  width: 36px; height: 36px; border-radius: 4px;
  background: linear-gradient(135deg, var(--timber), var(--aqua));
  display: grid; place-items: center;
  font-family: var(--serif); font-style: italic; color: white; font-weight: 600; font-size: 18px;
}
.brand-lockup .text-block { line-height: 1.1; }
.brand-lockup .b1 { font-family: var(--sans); font-weight: 700; font-size: 14px; letter-spacing: 0.04em; color: var(--cream); }
.brand-lockup .b2 { font-family: var(--serif); font-style: italic; font-size: 13px; color: var(--aqua-light); }

nav.section-nav { display: flex; gap: 4px; flex-wrap: wrap; }
nav.section-nav a {
  font-family: var(--sans); font-size: 12px; font-weight: 500;
  color: rgba(245,241,234,0.75);
  padding: 6px 10px; border-radius: 4px;
  text-decoration: none; letter-spacing: 0.02em;
}
nav.section-nav a:hover { color: var(--aqua); background: rgba(255,255,255,0.06); }

/* ==========================================================================
   Layout primitives
   ========================================================================== */
main { max-width: var(--max-w); margin: 0 auto; padding: 0 var(--pad-x); }
section.module { padding: 80px 0 60px; border-top: 1px solid var(--cream-deep); }
section.module:first-of-type { border-top: 0; padding-top: 60px; }
section.module > .module-eyebrow { color: var(--aqua); }

.module-header { margin-bottom: 32px; }
.module-header .label { color: var(--grey); font-size: 12px; letter-spacing: 0.16em; text-transform: uppercase; margin-bottom: 8px; font-weight: 600; }

.lede { font-size: 1.2rem; line-height: 1.55; color: var(--charcoal-soft); max-width: 880px; }
.lede em { font-style: italic; color: var(--timber); }

/* ==========================================================================
   Hero
   ========================================================================== */
.hero {
  background: linear-gradient(135deg, var(--navy-deep) 0%, var(--navy) 55%, var(--navy-soft) 100%);
  color: var(--cream);
  padding: 80px var(--pad-x) 100px;
  position: relative;
  overflow: hidden;
}
.hero::before {
  content: '';
  position: absolute; inset: 0;
  background-image:
    radial-gradient(circle at 80% 20%, rgba(77,182,199,0.18), transparent 50%),
    radial-gradient(circle at 10% 90%, rgba(184,116,61,0.15), transparent 50%);
  pointer-events: none;
}
.hero-inner { max-width: var(--max-w); margin: 0 auto; position: relative; z-index: 1; }
.hero .eyebrow { color: var(--aqua); }
.hero h1 { color: var(--cream); font-weight: 300; font-size: clamp(2.8rem, 6vw, 5rem); margin-bottom: 0.4em; }
.hero h1 em { color: var(--aqua-light); font-style: italic; }
.hero .hero-sub { font-size: 1.25rem; line-height: 1.55; color: rgba(245,241,234,0.85); max-width: 780px; }
.hero-meta {
  margin-top: 40px;
  display: grid; grid-template-columns: repeat(auto-fit, minmax(180px, 1fr)); gap: 24px;
  padding-top: 28px; border-top: 1px solid rgba(245,241,234,0.18);
}
.hero-meta .item .l { font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: rgba(245,241,234,0.6); margin-bottom: 6px; }
.hero-meta .item .v { font-family: var(--serif); font-weight: 400; font-size: 1.2rem; color: var(--cream); }

/* ==========================================================================
   Cards / Stat blocks
   ========================================================================== */
.card {
  background: white;
  border: 1px solid var(--cream-deep);
  border-radius: 6px;
  padding: 24px 28px;
  margin: 16px 0;
}
.card.flag { border-left: 4px solid var(--timber); padding-left: 24px; }
.card.warning { border-left: 4px solid var(--amber); background: #FFFBF2; padding-left: 24px; }
.card.alert { border-left: 4px solid var(--red); background: #FFF6F4; padding-left: 24px; }
.card.success { border-left: 4px solid var(--green); background: #F4FBF5; padding-left: 24px; }
.card.info { border-left: 4px solid var(--aqua); background: #F2FAFC; padding-left: 24px; }
.card.dark { background: var(--navy-deep); color: var(--cream); border-color: var(--navy-deep); }
.card.dark h3, .card.dark h4 { color: var(--cream); }
.card.dark em { color: var(--aqua-light); }

.grid { display: grid; gap: 20px; }
.grid.cols-2 { grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); }
.grid.cols-3 { grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); }
.grid.cols-4 { grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); }

.stat-block {
  background: white;
  border: 1px solid var(--cream-deep);
  border-top: 3px solid var(--timber);
  border-radius: 4px;
  padding: 18px 20px;
}
.stat-block.aqua { border-top-color: var(--aqua); }
.stat-block.navy { border-top-color: var(--navy); }
.stat-block.green { border-top-color: var(--green); }
.stat-block.red { border-top-color: var(--red); }
.stat-block .label { font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; font-weight: 600; color: var(--grey); margin-bottom: 6px; }
.stat-block .value { font-family: var(--serif); font-weight: 400; font-size: 2rem; line-height: 1.05; color: var(--navy-deep); }
.stat-block .value.small { font-size: 1.4rem; }
.stat-block .delta { font-size: 13px; color: var(--charcoal-soft); margin-top: 4px; }
.stat-block .delta.up { color: var(--green); }
.stat-block .delta.down { color: var(--red); }

/* ==========================================================================
   Tables
   ========================================================================== */
.table-wrap { overflow-x: auto; margin: 16px 0 28px; border: 1px solid var(--cream-deep); border-radius: 6px; background: white; }
table {
  width: 100%; border-collapse: collapse; font-size: 14px;
}
thead th {
  background: var(--navy-deep); color: var(--cream);
  text-align: left; padding: 12px 16px;
  font-family: var(--sans); font-weight: 600; font-size: 12px; letter-spacing: 0.06em; text-transform: uppercase;
}
thead th.r { text-align: right; }
tbody td { padding: 12px 16px; border-bottom: 1px solid var(--cream-deep); vertical-align: top; }
tbody td.r { text-align: right; font-variant-numeric: tabular-nums; }
tbody td.b { font-weight: 600; color: var(--navy-deep); }
tbody tr:last-child td { border-bottom: 0; }
tbody tr.total { background: var(--cream); }
tbody tr.total td { font-weight: 700; color: var(--navy-deep); border-top: 2px solid var(--navy); }

.tag { display: inline-block; padding: 3px 8px; border-radius: 3px; font-size: 11px; font-weight: 600; letter-spacing: 0.04em; }
.tag.aqua { background: var(--aqua); color: var(--navy-deep); }
.tag.timber { background: var(--timber); color: white; }
.tag.navy { background: var(--navy); color: var(--cream); }
.tag.green { background: var(--green); color: white; }
.tag.red { background: var(--red); color: white; }
.tag.amber { background: var(--amber); color: white; }
.tag.grey { background: var(--grey-light); color: var(--charcoal); }

/* ==========================================================================
   Scope handoff blocks
   ========================================================================== */
.handoff {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 24px;
  align-items: stretch;
  margin: 24px 0;
}
.handoff .col {
  background: white;
  border: 1px solid var(--cream-deep);
  border-radius: 6px;
  padding: 24px;
}
.handoff .col.exit { border-top: 4px solid var(--red); }
.handoff .col.enter { border-top: 4px solid var(--green); }
.handoff .arrow {
  display: grid; place-items: center;
  font-size: 2rem; color: var(--timber);
}
@media (max-width: 720px) {
  .handoff { grid-template-columns: 1fr; }
  .handoff .arrow { transform: rotate(90deg); padding: 8px; }
}

/* ==========================================================================
   Sign-off block
   ========================================================================== */
.signoff {
  background: var(--cream-deep);
  border: 2px solid var(--navy);
  border-radius: 6px;
  padding: 32px;
  margin: 32px 0;
}
.signoff .signoff-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 24px;
  margin-top: 24px;
}
.signoff .sig-block { border-top: 1px solid var(--charcoal); padding-top: 12px; }
.signoff .sig-block .role { font-size: 11px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--grey); font-weight: 600; }
.signoff .sig-block .name { font-family: var(--serif); font-size: 1.2rem; color: var(--navy-deep); margin-top: 2px; }
.signoff .sig-block .title { font-size: 13px; color: var(--charcoal-soft); margin-top: 2px; }
.signoff .sig-line { margin-top: 56px; font-size: 12px; color: var(--grey); }

/* ==========================================================================
   Dashboard / Charts
   ========================================================================== */
.chart-wrap {
  background: white; border: 1px solid var(--cream-deep); border-radius: 6px;
  padding: 20px; margin: 16px 0;
}
.chart-wrap h4 { margin: 0 0 14px; font-family: var(--sans); font-weight: 600; font-size: 14px; letter-spacing: 0.04em; text-transform: uppercase; color: var(--grey); }
.chart-wrap canvas { width: 100% !important; height: 280px !important; }

.dashboard-controls {
  background: var(--navy-deep); color: var(--cream);
  border-radius: 6px; padding: 18px 22px;
  display: flex; gap: 16px; flex-wrap: wrap; align-items: center;
  margin: 16px 0;
}
.dashboard-controls .label { font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--aqua-light); }
.dashboard-controls select {
  background: white; color: var(--navy-deep);
  border: 0; padding: 8px 12px; border-radius: 4px; font-family: var(--sans);
  font-size: 14px; cursor: pointer;
}

/* ==========================================================================
   Callouts
   ========================================================================== */
.callout {
  background: var(--navy-deep); color: var(--cream);
  padding: 28px 32px; border-radius: 6px; margin: 24px 0;
  border-left: 4px solid var(--aqua);
}
.callout .eyebrow { color: var(--aqua-light); }
.callout h3 { color: var(--cream); margin-top: 0; }
.callout em { color: var(--aqua-light); }
.callout p:last-child { margin-bottom: 0; }

/* ==========================================================================
   Footer
   ========================================================================== */
footer.site-footer {
  background: var(--navy-deep); color: rgba(245,241,234,0.7);
  padding: 60px var(--pad-x) 40px; margin-top: 80px;
}
footer.site-footer .footer-inner { max-width: var(--max-w); margin: 0 auto; }
footer.site-footer h4 { color: var(--cream); margin-top: 0; font-family: var(--sans); font-size: 13px; letter-spacing: 0.12em; text-transform: uppercase; font-weight: 600; }
footer.site-footer .row { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 32px; }
footer.site-footer .bottom { border-top: 1px solid rgba(245,241,234,0.15); padding-top: 24px; margin-top: 40px; font-size: 12px; }

/* ==========================================================================
   Helpers
   ========================================================================== */
.muted { color: var(--grey); }
.small { font-size: 13px; }
.tiny { font-size: 11px; letter-spacing: 0.06em; text-transform: uppercase; color: var(--grey); font-weight: 600; }
.mono { font-family: 'SFMono-Regular', Menlo, monospace; font-size: 0.9em; }
.numeric { font-variant-numeric: tabular-nums; }
.center { text-align: center; }
.right { text-align: right; }

.divider { height: 1px; background: var(--cream-deep); margin: 32px 0; }

ul.task-list { list-style: none; padding: 0; margin: 12px 0; }
ul.task-list li { padding: 8px 0 8px 28px; position: relative; border-bottom: 1px solid var(--cream-deep); }
ul.task-list li::before { content: '\f0a4'; font-family: 'Font Awesome 6 Free'; font-weight: 900; position: absolute; left: 0; top: 10px; color: var(--timber); }
ul.task-list li:last-child { border-bottom: 0; }

ul.check-list { list-style: none; padding: 0; margin: 12px 0; }
ul.check-list li { padding: 6px 0 6px 28px; position: relative; }
ul.check-list li::before { content: '\f00c'; font-family: 'Font Awesome 6 Free'; font-weight: 900; position: absolute; left: 0; top: 8px; color: var(--green); }

/* ==========================================================================
   Print
   ========================================================================== */
@media print {
  header.site-header, footer.site-footer, .dashboard-controls, .no-print { display: none !important; }
  body { background: white; }
  main { max-width: 100%; padding: 0 16mm; }
  section.module { page-break-inside: avoid; padding: 24px 0; }
  .card, .chart-wrap, .signoff { break-inside: avoid; }
  .hero { background: var(--navy-deep) !important; -webkit-print-color-adjust: exact; print-color-adjust: exact; }
  thead th { -webkit-print-color-adjust: exact; print-color-adjust: exact; }
}

/* ==========================================================================
   Module 6/7/8 additions — pills, chart cards, signoff cards, final callout
   ========================================================================== */

/* Inline KPI pills used in Module 6 */
.pill {
  display: inline-block;
  padding: 3px 10px;
  border-radius: 999px;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  line-height: 1.5;
}
.pill.lead { background: var(--aqua); color: var(--navy-deep); }
.pill.lag { background: var(--timber); color: white; }

/* Module 7 chart cards */
.chart-card {
  display: flex;
  flex-direction: column;
  padding: 24px;
  background: white;
  border: 1px solid var(--cream-deep);
}
.chart-card .tiny { margin-bottom: 6px; }
.chart-card h4 { margin: 0 0 6px; font-family: var(--serif); font-weight: 400; font-size: 1.25rem; color: var(--navy-deep); }
.chart-card p.small { color: var(--charcoal-soft); margin: 0 0 16px; line-height: 1.5; }
.chart-card .chart-wrap { margin: 0; padding: 0; border: none; background: transparent; flex: 1; min-height: 280px; }
.chart-card .chart-wrap canvas { width: 100% !important; height: 280px !important; }
.chart-card .chart-wrap.chart-wrap-tall { min-height: 360px; }
.chart-card .chart-wrap.chart-wrap-tall canvas { height: 360px !important; }

/* Span-2 utility for grid */
.grid.cols-2 .span-2 { grid-column: 1 / -1; }

/* Standalone signoff card (Module 8 uses .signoff as an individual block, not a wrapper) */
.signoff {
  background: white;
  border: 1px solid var(--cream-deep);
  border-top: 4px solid var(--navy);
  padding: 24px;
  display: flex;
  flex-direction: column;
}
.signoff .tiny { margin-bottom: 6px; color: var(--grey); }
.signoff h4 { font-family: var(--serif); font-size: 1.4rem; font-weight: 400; color: var(--navy-deep); margin: 0 0 4px; }
.signoff p.small { color: var(--charcoal-soft); margin: 0; }
.signoff .sig-line {
  margin-top: 60px;
  border-top: 1px solid var(--charcoal);
  height: 1px;
}
.signoff .sig-row {
  display: flex;
  justify-content: space-between;
  margin-top: 10px;
  font-size: 12px;
  color: var(--grey);
  letter-spacing: 0.06em;
  text-transform: uppercase;
  font-weight: 600;
}

/* Final closing callout — slightly stronger visual weight */
.callout.final {
  background: linear-gradient(135deg, var(--navy-deep) 0%, var(--navy) 100%);
  border-left: 4px solid var(--timber);
}
.callout.final h3 { font-size: 1.6rem; line-height: 1.3; }
.callout.final p strong { color: var(--aqua-light); }

/* Module 8 settlement letter dark card formatting */
.card.dark ol { padding-left: 1.4em; }
.card.dark ol li { margin-bottom: 0.7em; color: rgba(245,241,234,0.92); line-height: 1.6; }
.card.dark ol li strong { color: var(--aqua-light); }
.card.dark p { color: rgba(245,241,234,0.92); line-height: 1.6; }
.card.dark p strong { color: var(--cream); }

/* Card ul styling (Module 8 scope lists) */
.card ul { padding-left: 1.2em; margin: 8px 0 0; }
.card ul li { padding: 4px 0; line-height: 1.5; color: var(--charcoal-soft); }

/* ==========================================================================
   Brand asset wiring — CoSai logo in nav, YBMT logo in hero, Gerry photo
   ========================================================================== */

/* Nav: replace placeholder C with CoSai wordmark */
.brand-lockup .cosai-mark {
  height: 38px;
  width: auto;
  display: block;
}
.brand-lockup .text-block .b2 {
  font-family: var(--serif);
  font-style: italic;
  font-size: 13px;
  color: var(--aqua-light);
  margin-left: 4px;
}

/* Hero brand bar — YBMT logo */
.hero-brandbar {
  margin: 28px 0 20px;
  padding: 16px 20px;
  background: rgba(245, 241, 234, 0.07);
  border-left: 3px solid var(--aqua);
  border-radius: 4px;
  display: flex;
  align-items: center;
  gap: 18px;
  max-width: 560px;
}
.hero-brandbar .ybmt-mark {
  height: 56px;
  width: auto;
  display: block;
  border-radius: 4px;
}
.hero-brandbar .brandbar-line {
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(245, 241, 234, 0.7);
  font-weight: 600;
}

/* Approver block with Gerry photo */
.approver-block {
  display: flex;
  align-items: center;
  gap: 10px;
}
.gerry-avatar {
  width: 36px;
  height: 36px;
  border-radius: 50%;
  object-fit: cover;
  object-position: center top;
  border: 2px solid var(--aqua);
  flex-shrink: 0;
}

/* ==========================================================================
   Signoff branding — logo on top of each sign-off card
   ========================================================================== */
.signoff .signoff-brand {
  min-height: 56px;
  display: flex;
  align-items: center;
  justify-content: flex-start;
  margin-bottom: 14px;
  padding-bottom: 14px;
  border-bottom: 1px solid var(--cream-deep);
}
.signoff .signoff-logo {
  max-height: 44px;
  max-width: 160px;
  width: auto;
  height: auto;
  object-fit: contain;
}
.signoff .ydt-placeholder {
  font-family: var(--sans);
  font-weight: 800;
  font-size: 22px;
  letter-spacing: 0.04em;
  color: var(--navy);
  padding: 6px 14px;
  background: var(--cream);
  border-radius: 4px;
}

/* Sig block — wraps the signature image + line + date */
.signoff .sig-block {
  margin-top: auto;
  display: flex;
  flex-direction: column;
}
.signoff .sig-image {
  max-width: 220px;
  max-height: 90px;
  width: auto;
  height: auto;
  margin: 14px 0 -8px -8px;
  opacity: 0.95;
  filter: drop-shadow(0 1px 0 rgba(27, 58, 92, 0.05));
}
.signoff.signed { border-top-color: var(--timber); }
.signoff.signed .sig-line { margin-top: 4px; }

/* ==========================================================================
   Module 5 sub-section — Video Production Plan
   ========================================================================== */
.subsection {
  margin-top: 56px;
  padding-top: 40px;
  border-top: 2px solid var(--cream-deep);
}
.subsection > .eyebrow {
  color: var(--timber);
  margin-bottom: 8px;
}
.subsection > h3 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: 2rem;
  color: var(--navy-deep);
  margin: 0 0 14px;
  line-height: 1.2;
}
.subsection h4 {
  font-family: var(--serif);
  font-weight: 400;
  font-size: 1.3rem;
  color: var(--navy-deep);
  margin-top: 28px;
  margin-bottom: 12px;
}

/* ============================================================================
   /3-funnels — Three Funnels of ROI Productivity
   ============================================================================ */

/* Org Chart */
.org-chart {
  background: linear-gradient(135deg, var(--cream) 0%, #fff 100%);
  border: 1px solid #e5dccd;
  border-radius: 12px;
  padding: 40px 28px;
  margin: 32px 0;
}
.org-tier {
  display: flex;
  justify-content: center;
  gap: 24px;
  flex-wrap: wrap;
  margin: 16px 0;
  position: relative;
}
.org-tier.tier-bottom { gap: 18px; }
.org-node {
  background: #fff;
  border: 2px solid var(--navy-deep);
  border-radius: 10px;
  padding: 16px 20px;
  text-align: center;
  min-width: 200px;
  max-width: 260px;
  box-shadow: 0 4px 12px rgba(27, 58, 92, 0.08);
}
.org-node.ownership {
  background: var(--navy-deep);
  color: var(--cream);
  font-weight: 600;
  font-size: 1rem;
  padding: 12px 32px;
}
.org-node.operator {
  border-color: var(--timber);
  background: linear-gradient(135deg, #fff 0%, #fdf4ea 100%);
}
.org-node.headless-marketing { border-color: var(--aqua); background: linear-gradient(135deg, #fff 0%, #eef9fb 100%); }
.org-node.internal-delivery { border-color: var(--timber); background: linear-gradient(135deg, #fff 0%, #fdf4ea 100%); }
.org-node.headless-cfo { border-color: var(--navy-deep); background: linear-gradient(135deg, #fff 0%, #eef2f7 100%); }
.org-node .role {
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--muted);
  margin-bottom: 6px;
}
.org-node .name {
  font-family: var(--serif);
  font-size: 1.05rem;
  color: var(--navy-deep);
  font-weight: 500;
  line-height: 1.3;
  margin-bottom: 10px;
}
.org-node .badge {
  display: inline-block;
  padding: 3px 10px;
  border-radius: 12px;
  font-size: 0.7rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.04em;
  margin-top: 6px;
}
.badge.internal { background: var(--timber); color: #fff; }
.badge.fee { background: var(--navy-deep); color: var(--cream); }
.org-node .owns {
  margin-top: 10px;
  padding-top: 10px;
  border-top: 1px dashed #ddd;
  font-size: 0.72rem;
  font-weight: 600;
  color: var(--aqua-dark, var(--navy-deep));
}

/* Scope cards */
.scope-card { display: flex; flex-direction: column; }
.scope-card .card-header {
  border-bottom: 2px solid #eee;
  padding-bottom: 14px;
  margin-bottom: 16px;
}
.scope-card .fee-stamp {
  display: inline-block;
  background: var(--navy-deep);
  color: var(--cream);
  padding: 4px 12px;
  border-radius: 4px;
  font-size: 0.82rem;
  font-weight: 600;
  margin-top: 8px;
}
.scope-card.ydt-card .fee-stamp { background: var(--aqua); color: var(--navy-deep); }
.scope-card.cosai-card .fee-stamp { background: var(--navy-deep); color: var(--cream); }
.scope-card .excludes {
  margin-top: 16px;
  padding: 12px 14px;
  background: #faf6ef;
  border-left: 3px solid var(--timber);
  font-size: 0.85rem;
  color: #555;
  border-radius: 0 6px 6px 0;
}

/* Cadence table */
.cadence-table-wrap { overflow-x: auto; margin: 18px 0 28px; }
.cadence-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.92rem;
  background: #fff;
  border: 1px solid #e5dccd;
  border-radius: 8px;
  overflow: hidden;
}
.cadence-table th {
  background: var(--navy-deep);
  color: var(--cream);
  padding: 10px 14px;
  text-align: left;
  font-weight: 600;
  font-size: 0.78rem;
  text-transform: uppercase;
  letter-spacing: 0.06em;
}
.cadence-table td { padding: 10px 14px; border-top: 1px solid #f0e8d8; }
.cadence-table tr:hover { background: #faf6ef; }

/* Benchmark table */
.table-wrap { overflow-x: auto; margin: 18px 0; }
.benchmark-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.9rem;
  background: #fff;
  border: 1px solid #e5dccd;
}
.benchmark-table th {
  background: var(--navy-deep);
  color: var(--cream);
  padding: 10px 12px;
  text-align: left;
  font-size: 0.76rem;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  font-weight: 600;
}
.benchmark-table th.r, .benchmark-table td.r { text-align: right; }
.benchmark-table td { padding: 9px 12px; border-top: 1px solid #f0e8d8; }
.benchmark-table tr:hover { background: #fafaf7; }
.benchmark-table tr.total { background: #f4ead7; font-weight: 600; }
.benchmark-table tr.callout-row { background: #1B3A5C; color: var(--cream); }
.benchmark-table tr.callout-row td { color: var(--cream); }
.benchmark-table tr.hl-row { background: #eef9fb; font-weight: 500; }
.benchmark-table tr.muted-row { color: #888; font-style: italic; font-size: 0.85rem; }
.benchmark-table tr.muted-row td.indent { padding-left: 28px; }
.benchmark-table tr.lob-termite td:first-child { border-left: 4px solid var(--timber); }
.benchmark-table tr.lob-pools td:first-child { border-left: 4px solid var(--aqua); }
.benchmark-table tr.lob-units td:first-child { border-left: 4px solid #6ba368; }

/* Ref stamps */
.ref {
  display: inline-block;
  font-size: 0.7rem;
  font-weight: 600;
  color: var(--timber);
  background: #fdf4ea;
  padding: 1px 6px;
  border-radius: 3px;
  font-family: 'Inter', sans-serif;
  letter-spacing: 0.02em;
  white-space: nowrap;
}

/* Funnel stack */
.funnel-stack {
  display: flex;
  flex-direction: column;
  gap: 28px;
  margin: 32px 0;
}
.funnel-card {
  background: #fff;
  border: 1px solid #e5dccd;
  border-radius: 12px;
  overflow: hidden;
  box-shadow: 0 4px 14px rgba(27, 58, 92, 0.06);
}
.funnel-card.funnel-1 { border-top: 6px solid var(--aqua); }
.funnel-card.funnel-2 { border-top: 6px solid var(--timber); }
.funnel-card.funnel-3 { border-top: 6px solid var(--navy-deep); }
.funnel-header {
  display: grid;
  grid-template-columns: auto 1fr auto;
  gap: 20px;
  align-items: center;
  padding: 20px 24px;
  background: linear-gradient(135deg, var(--cream) 0%, #fff 100%);
  border-bottom: 1px solid #f0e8d8;
}
.funnel-number {
  font-family: var(--serif);
  font-size: 2.5rem;
  font-weight: 600;
  color: var(--navy-deep);
  line-height: 1;
}
.funnel-title h3 {
  margin: 0 0 4px;
  font-family: var(--serif);
  font-size: 1.5rem;
  color: var(--navy-deep);
  font-weight: 500;
}
.funnel-title .owned-by {
  font-size: 0.85rem;
  color: #555;
}
.funnel-redline {
  text-align: right;
  padding: 10px 14px;
  background: #fff;
  border: 2px solid #c0392b;
  border-radius: 8px;
  min-width: 200px;
}
.funnel-redline .tiny {
  font-size: 0.65rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: #c0392b;
  font-weight: 700;
}
.funnel-redline .value {
  font-family: var(--serif);
  font-size: 1.05rem;
  color: var(--navy-deep);
  font-weight: 500;
  margin-top: 2px;
}
.funnel-layers { padding: 0 24px 24px; }
.funnel-layer {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 14px 18px;
  margin: 10px auto;
  border-radius: 8px;
  position: relative;
  background: #f8f4ec;
  flex-wrap: wrap;
  gap: 12px;
}
.funnel-card.funnel-1 .funnel-layer.l1 { width: 100%; background: #eef9fb; }
.funnel-card.funnel-1 .funnel-layer.l2 { width: 88%; background: #d6f0f5; }
.funnel-card.funnel-1 .funnel-layer.l3 { width: 76%; background: #bce5ed; }
.funnel-card.funnel-1 .funnel-layer.l4 { width: 64%; background: #95d5e1; }
.funnel-card.funnel-1 .funnel-layer.l5 { width: 52%; background: var(--aqua); color: #fff; }
.funnel-card.funnel-2 .funnel-layer.l1 { width: 100%; background: #fdf4ea; }
.funnel-card.funnel-2 .funnel-layer.l2 { width: 88%; background: #f8e0c4; }
.funnel-card.funnel-2 .funnel-layer.l3 { width: 76%; background: #f1c79c; }
.funnel-card.funnel-2 .funnel-layer.l4 { width: 64%; background: #e8a872; }
.funnel-card.funnel-2 .funnel-layer.l5 { width: 52%; background: var(--timber); color: #fff; }
.funnel-card.funnel-3 .funnel-layer.l1 { width: 100%; background: #eef2f7; }
.funnel-card.funnel-3 .funnel-layer.l2 { width: 88%; background: #d6dde9; }
.funnel-card.funnel-3 .funnel-layer.l3 { width: 76%; background: #b6c2d6; }
.funnel-card.funnel-3 .funnel-layer.l4 { width: 64%; background: #8b9bb8; }
.funnel-card.funnel-3 .funnel-layer.l5 { width: 52%; background: var(--navy-deep); color: var(--cream); }
.funnel-layer.redline {
  outline: 2px solid #c0392b;
  outline-offset: 2px;
}
.funnel-layer .layer-label { font-size: 0.95rem; font-weight: 500; }
.funnel-layer .layer-benchmark { font-size: 0.78rem; opacity: 0.92; }
.funnel-layer.l5 .layer-benchmark { color: rgba(255,255,255,0.9); }

/* Scenarios grid */
.scenarios-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 22px;
  margin: 28px 0;
}
.scenario-card {
  background: #fff;
  border: 1px solid #e5dccd;
  border-radius: 12px;
  overflow: hidden;
  box-shadow: 0 4px 14px rgba(27, 58, 92, 0.05);
  display: flex;
  flex-direction: column;
}
.scenario-card.scenario-a { border-top: 6px solid #95a5a6; }
.scenario-card.scenario-b { border-top: 6px solid var(--aqua); }
.scenario-card.scenario-c { border-top: 6px solid var(--timber); box-shadow: 0 8px 24px rgba(184, 116, 61, 0.18); }
.scenario-header {
  padding: 18px 20px;
  background: linear-gradient(135deg, var(--cream) 0%, #fff 100%);
  border-bottom: 1px solid #f0e8d8;
  text-align: center;
}
.scenario-header .scenario-label {
  font-size: 0.7rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--timber);
  margin-bottom: 4px;
}
.scenario-card.scenario-c .scenario-header { background: linear-gradient(135deg, #fdf4ea 0%, #fff 100%); }
.scenario-header h3 {
  margin: 4px 0;
  font-family: var(--serif);
  font-size: 1.7rem;
  color: var(--navy-deep);
  font-weight: 500;
}
.scenario-target {
  font-family: var(--serif);
  font-size: 1.4rem;
  font-weight: 600;
  color: var(--navy-deep);
  margin-top: 6px;
}
.scenario-card.scenario-c .scenario-target { color: var(--timber); }
.scenario-cascade {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.86rem;
  flex-grow: 1;
}
.scenario-cascade td { padding: 7px 16px; border-top: 1px solid #f4ead7; }
.scenario-cascade td.r { text-align: right; font-weight: 500; }
.scenario-cascade tr.cascade-break td {
  background: var(--navy-deep);
  color: var(--cream);
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  padding: 6px 16px;
  font-weight: 600;
}
.scenario-cascade tr.total td {
  background: #f4ead7;
  font-weight: 600;
}
.scenario-roi {
  padding: 14px 20px;
  background: var(--navy-deep);
  color: var(--cream);
  text-align: center;
  font-size: 0.92rem;
}
.scenario-roi.destination {
  background: var(--timber);
}

/* Exit callout */
.exit-callout {
  margin: 32px 0;
  padding: 24px;
  background: linear-gradient(135deg, var(--navy-deep) 0%, #2a4d72 100%);
  border-radius: 12px;
  color: var(--cream);
}
.exit-callout h3 {
  color: var(--cream);
  font-family: var(--serif);
  font-weight: 500;
  margin: 0 0 18px;
  font-size: 1.5rem;
}
.exit-callout .card {
  background: rgba(255,255,255,0.97);
  color: var(--text);
}

/* Mix bar */
.mix-bar {
  display: flex;
  height: 80px;
  margin: 20px 0 12px;
  border-radius: 8px;
  overflow: hidden;
  box-shadow: 0 4px 12px rgba(27, 58, 92, 0.08);
}
.mix-segment {
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  color: #fff;
  text-align: center;
  padding: 8px;
}
.seg-termite { background: var(--timber); }
.seg-pools { background: var(--aqua); color: var(--navy-deep); }
.seg-units { background: #6ba368; }
.mix-segment .seg-label {
  font-size: 0.85rem;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.04em;
}
.mix-segment .seg-value {
  font-family: var(--serif);
  font-size: 1.6rem;
  font-weight: 600;
  margin-top: 4px;
}
.blend-math {
  margin: 18px 0;
  padding: 16px 20px;
  background: var(--cream);
  border-left: 4px solid var(--navy-deep);
  border-radius: 0 6px 6px 0;
  font-size: 0.92rem;
  text-align: center;
}
.blend-math code {
  font-family: 'JetBrains Mono', monospace;
  background: none;
  color: var(--navy-deep);
}

/* Strategy cards */
.strategy-card.termites { border-top: 4px solid var(--timber); }
.strategy-card.pools { border-top: 4px solid var(--aqua); }
.strategy-card.units { border-top: 4px solid #6ba368; }
.strategy-card .small-list { font-size: 0.85rem; }
.placeholder-stamp {
  margin-top: 14px;
  padding: 8px 12px;
  background: #fff7e6;
  border: 1px dashed #d4a86a;
  border-radius: 6px;
  font-size: 0.8rem;
  color: #8b6332;
  text-align: center;
  font-weight: 500;
}

/* AI Search Research */
.ai-search-research {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(220px, 1fr));
  gap: 16px;
  margin: 24px 0;
}
.research-finding {
  background: #fff;
  border: 1px solid #e5dccd;
  border-left: 5px solid var(--aqua);
  padding: 18px 20px;
  border-radius: 6px;
  box-shadow: 0 2px 8px rgba(27, 58, 92, 0.04);
}
.finding-stat {
  font-family: var(--serif);
  font-size: 2.4rem;
  font-weight: 600;
  color: var(--navy-deep);
  line-height: 1;
  margin-bottom: 6px;
}
.finding-text {
  font-size: 0.88rem;
  color: #444;
  line-height: 1.4;
}

/* Old vs new playbook */
.old-playbook { border-top: 4px solid #95a5a6; }
.new-playbook { border-top: 4px solid var(--aqua); }
.ordered-list { padding-left: 22px; margin: 12px 0; }
.ordered-list li { margin: 6px 0; font-size: 0.92rem; }
.playbook-status {
  margin-top: 14px;
  padding: 10px;
  background: #faf6ef;
  border-radius: 4px;
  font-size: 0.82rem;
  font-weight: 500;
  text-align: center;
}
.playbook-status.new { background: #eef9fb; color: var(--navy-deep); }

/* Layer cards */
.layer-card .layer-budget {
  margin-top: 14px;
  padding: 8px;
  background: var(--navy-deep);
  color: var(--cream);
  text-align: center;
  border-radius: 4px;
  font-size: 0.82rem;
  font-weight: 600;
}
.layer-card.new-layer { border-top: 4px solid var(--aqua); }
.layer-card.new-layer .layer-budget { background: var(--aqua); color: var(--navy-deep); }

/* KPI Matrix */
.kpi-matrix-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.86rem;
  background: #fff;
  border: 1px solid #e5dccd;
}
.kpi-matrix-table th {
  background: var(--navy-deep);
  color: var(--cream);
  padding: 10px 12px;
  text-align: left;
  font-size: 0.74rem;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  font-weight: 600;
}
.kpi-matrix-table th.r, .kpi-matrix-table td.r { text-align: right; }
.kpi-matrix-table td { padding: 8px 12px; border-top: 1px solid #f0e8d8; vertical-align: top; }
.funnel-row-1 td:first-child { border-left: 4px solid var(--aqua); }
.funnel-row-2 td:first-child { border-left: 4px solid var(--timber); }
.funnel-row-3 td:first-child { border-left: 4px solid var(--navy-deep); }
.kpi-matrix-table tr.redline-row { background: #fff0ec; font-weight: 500; }
.redline-tag {
  display: inline-block;
  padding: 2px 8px;
  background: #c0392b;
  color: #fff;
  border-radius: 3px;
  font-size: 0.74rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.04em;
}

/* Value summary */
.value-summary {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 20px;
  margin: 28px 0;
}
.value-card {
  padding: 22px 24px;
  border-radius: 10px;
  background: #fff;
  border: 1px solid #e5dccd;
  box-shadow: 0 4px 12px rgba(27, 58, 92, 0.06);
}
.value-card.ydt { border-top: 5px solid var(--aqua); }
.value-card.cosai { border-top: 5px solid var(--navy-deep); }
.value-card.combined { border-top: 5px solid var(--timber); background: linear-gradient(135deg, #fff 0%, #fdf4ea 100%); }
.value-label {
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  color: var(--timber);
  font-weight: 700;
}
.value-name {
  font-family: var(--serif);
  font-size: 1.2rem;
  font-weight: 500;
  color: var(--navy-deep);
  margin: 6px 0 4px;
}
.value-fee {
  font-family: var(--serif);
  font-size: 1.5rem;
  font-weight: 600;
  color: var(--navy-deep);
  margin: 6px 0;
}
.value-scope {
  font-size: 0.85rem;
  color: #555;
  line-height: 1.5;
  margin-top: 6px;
}

/* Strong flag cards */
.card.flag-strong {
  background: linear-gradient(135deg, var(--navy-deep) 0%, #2a4d72 100%);
  color: var(--cream);
  border: none;
  padding: 26px;
}
.card.flag-strong h4 { color: var(--cream); font-size: 1.3rem; }
.card.flag-strong p { color: rgba(245, 241, 234, 0.92); }
.card.flag-strong .tiny { color: var(--aqua); font-weight: 700; }

/* Appendix */
.module.appendix { background: #faf6ef; }
.appendix-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.86rem;
  background: #fff;
  border: 1px solid #e5dccd;
  margin: 14px 0 28px;
}
.appendix-table td {
  padding: 9px 14px;
  border-top: 1px solid #f4ead7;
  vertical-align: top;
}
.appendix-table td.ref-id {
  font-family: 'JetBrains Mono', monospace;
  font-weight: 600;
  color: var(--timber);
  white-space: nowrap;
  width: 70px;
  background: #fdf4ea;
}

/* Hire triggers */
.hire-triggers { margin-top: 28px; }

@media (max-width: 768px) {
  .funnel-header { grid-template-columns: 1fr; text-align: center; }
  .funnel-redline { margin: 0 auto; }
  .org-tier { flex-direction: column; align-items: center; }
  .scenarios-grid { grid-template-columns: 1fr; }
}

/* ============================================================================
   Document Hub Bar — appears at the very top of every page
   ============================================================================ */
.dochub-bar {
  background: linear-gradient(90deg, var(--timber) 0%, #c98654 100%);
  color: #fff;
  padding: 10px 0;
  border-bottom: 3px solid var(--navy-deep);
  position: sticky;
  top: 0;
  z-index: 1000;
  box-shadow: 0 2px 8px rgba(0,0,0,0.12);
}
.dochub-inner {
  max-width: 1200px;
  margin: 0 auto;
  padding: 0 24px;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 20px;
  flex-wrap: wrap;
}
.dochub-label {
  font-size: 0.82rem;
  letter-spacing: 0.04em;
  color: rgba(255,255,255,0.95);
}
.dochub-label strong {
  color: #fff;
  font-weight: 600;
}
.dochub-links {
  display: flex;
  gap: 10px;
  flex-wrap: wrap;
}
.dochub-link {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  background: rgba(255,255,255,0.12);
  color: #fff;
  text-decoration: none;
  padding: 8px 16px;
  border-radius: 24px;
  font-size: 0.88rem;
  font-weight: 500;
  border: 1px solid rgba(255,255,255,0.25);
  transition: all 0.18s ease;
}
.dochub-link:hover {
  background: rgba(255,255,255,0.95);
  color: var(--navy-deep);
  border-color: #fff;
  transform: translateY(-1px);
  box-shadow: 0 4px 12px rgba(0,0,0,0.2);
}
.dochub-link.active {
  background: var(--navy-deep);
  color: #fff;
  border-color: var(--navy-deep);
  font-weight: 600;
}
.dochub-link.active:hover {
  background: var(--navy-deep);
  color: #fff;
}
.dochub-badge {
  display: inline-block;
  background: rgba(0,0,0,0.25);
  color: #fff;
  padding: 2px 8px;
  border-radius: 10px;
  font-size: 0.65rem;
  font-weight: 700;
  letter-spacing: 0.06em;
}
.dochub-badge.new {
  background: #2ecc71;
  color: #fff;
}
.dochub-link.active .dochub-badge {
  background: var(--timber);
  color: #fff;
}

/* Nav CTA — the "→ 3-Funnel ROI Strategy" anchor in main nav */
.nav-cta {
  background: var(--timber);
  color: #fff !important;
  padding: 6px 14px;
  border-radius: 16px;
  font-weight: 600;
  margin-left: 8px;
  transition: all 0.18s ease;
}
.nav-cta:hover {
  background: var(--navy-deep);
  transform: translateY(-1px);
}

@media (max-width: 768px) {
  .dochub-inner { justify-content: center; }
  .dochub-label { text-align: center; width: 100%; }
}

/* ============================================================================
   DOC 3 · /ymt-group-strategy — Portfolio Strategy Frame styles
   ============================================================================ */

/* Eyebrow + hero meta for Phase 1 doc */
.eyebrow {
  font-family: var(--serif, 'Fraunces', Georgia, serif);
  font-style: italic;
  font-size: 1rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--aqua, #4DB6C7);
  margin-bottom: 1rem;
}
.hero-meta {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.5rem;
  margin-top: 2.5rem;
  padding-top: 2rem;
  border-top: 1px solid rgba(255,255,255,0.15);
}
.hero-meta > div {
  font-size: 0.875rem;
  line-height: 1.5;
}
.hero-meta strong { color: var(--aqua-light, #7CCCD9); }
@media (max-width: 768px) {
  .hero-meta { grid-template-columns: repeat(2, 1fr); }
}

/* Workstream label badge */
.ws-label {
  display: inline-block;
  background: var(--timber, #B8743D);
  color: #fff;
  padding: 6px 14px;
  border-radius: 4px;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  margin-bottom: 1rem;
}

/* Callout boxes (aqua, timber, navy variants) */
.callout {
  border-radius: 12px;
  padding: 1.75rem 2rem;
  margin: 2rem 0;
  border-left: 5px solid;
}
.callout h3 {
  margin-top: 0;
  font-size: 1.25rem;
}
.callout-aqua {
  background: rgba(77, 182, 199, 0.08);
  border-left-color: var(--aqua, #4DB6C7);
}
.callout-timber {
  background: rgba(184, 116, 61, 0.08);
  border-left-color: var(--timber, #B8743D);
}
.callout-navy {
  background: rgba(27, 58, 92, 0.05);
  border-left-color: var(--navy-deep, #1B3A5C);
}
.band-navy .callout-navy {
  background: rgba(255,255,255,0.06);
  border-left-color: var(--aqua-light, #7CCCD9);
}
.band-navy .callout-aqua {
  background: rgba(124, 204, 217, 0.1);
  border-left-color: var(--aqua-light, #7CCCD9);
}

/* Persona card */
.persona-card {
  background: var(--cream, #F5F1EA);
  border: 1px solid rgba(184, 116, 61, 0.2);
  border-radius: 12px;
  padding: 2rem;
  margin: 1.5rem 0;
}
.persona-card h4 {
  font-family: var(--serif, 'Fraunces', Georgia, serif);
  font-style: italic;
  color: var(--navy-deep, #1B3A5C);
  margin-top: 0;
  font-size: 1.5rem;
}

/* JTBD blocks */
.jtbd-block {
  background: #fff;
  border: 1px solid rgba(27, 58, 92, 0.1);
  border-radius: 12px;
  padding: 1.75rem;
  margin: 1.5rem 0;
  box-shadow: 0 1px 3px rgba(0,0,0,0.04);
}
.jtbd-block h4 {
  margin-top: 0;
  color: var(--navy-deep, #1B3A5C);
  border-bottom: 1px solid rgba(0,0,0,0.08);
  padding-bottom: 0.75rem;
}
.forces-table {
  width: 100%;
  border-collapse: collapse;
  margin: 1rem 0;
  font-size: 0.9rem;
}
.forces-table th, .forces-table td {
  text-align: left;
  padding: 0.6rem 0.75rem;
  border-bottom: 1px solid rgba(0,0,0,0.08);
  vertical-align: top;
}
.forces-table th {
  background: var(--navy-deep, #1B3A5C);
  color: #fff;
  font-weight: 600;
}
.forces-table tbody tr:nth-child(even) { background: rgba(245, 241, 234, 0.4); }

/* Sub-category cards (3-up) */
.subcat-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
  margin: 1.5rem 0;
}
.subcat-card {
  background: #fff;
  border-radius: 12px;
  padding: 1.5rem;
  border-top: 4px solid;
  box-shadow: 0 2px 8px rgba(0,0,0,0.06);
}
.subcat-card.termite { border-top-color: #8B4513; }
.subcat-card.pools { border-top-color: var(--aqua, #4DB6C7); }
.subcat-card.units { border-top-color: var(--timber, #B8743D); }
.subcat-icon { font-size: 2rem; margin-bottom: 0.5rem; }
.subcat-card h4 {
  margin: 0 0 0.5rem 0;
  color: var(--navy-deep, #1B3A5C);
}
.subcat-lane {
  font-size: 0.85rem;
  background: rgba(245, 241, 234, 0.6);
  padding: 0.5rem 0.75rem;
  border-radius: 6px;
  margin: 0.5rem 0;
}
.subcat-promise {
  font-family: var(--serif, 'Fraunces', Georgia, serif);
  font-style: italic;
  font-size: 1rem;
  color: var(--navy-deep, #1B3A5C);
  margin-top: 1rem;
  padding-top: 1rem;
  border-top: 1px solid rgba(0,0,0,0.06);
}
@media (max-width: 900px) {
  .subcat-grid { grid-template-columns: 1fr; }
}

/* Category frame rows */
.category-frame {
  background: var(--cream, #F5F1EA);
  border-radius: 12px;
  padding: 0.5rem 1.5rem;
  margin: 1.5rem 0;
}
.cf-row {
  display: grid;
  grid-template-columns: 220px 1fr;
  gap: 1.5rem;
  padding: 1rem 0;
  border-bottom: 1px solid rgba(0,0,0,0.08);
}
.cf-row:last-child { border-bottom: none; }
.cf-label {
  font-weight: 600;
  color: var(--navy-deep, #1B3A5C);
  font-size: 0.875rem;
  text-transform: uppercase;
  letter-spacing: 0.05em;
}
@media (max-width: 768px) {
  .cf-row { grid-template-columns: 1fr; gap: 0.25rem; }
}

/* Manifesto block */
.manifesto {
  background: var(--navy-deep, #1B3A5C);
  color: #fff;
  border-radius: 12px;
  padding: 2.5rem 2rem;
  margin: 1.5rem 0;
  text-align: center;
}
.manifesto-line {
  font-family: var(--serif, 'Fraunces', Georgia, serif);
  font-size: 1.15rem;
  line-height: 1.6;
  margin: 0.75rem 0;
  color: rgba(255,255,255,0.92);
}
.manifesto-line strong { color: var(--aqua-light, #7CCCD9); }
.manifesto-finale {
  font-size: 1.5rem !important;
  font-style: italic;
  margin: 1.5rem 0 1rem !important;
  color: #fff !important;
}
.manifesto-sig {
  font-size: 0.85rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--aqua-light, #7CCCD9);
  margin-top: 1.5rem;
  border-top: 1px solid rgba(255,255,255,0.15);
  padding-top: 1rem;
}

/* Lexicon grid */
.lexicon-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.75rem;
  margin: 1.5rem 0;
}
.lex-term {
  background: #fff;
  border-left: 3px solid var(--timber, #B8743D);
  padding: 0.75rem 1rem;
  border-radius: 4px;
  font-size: 0.9rem;
}
.lex-term strong { color: var(--navy-deep, #1B3A5C); }
@media (max-width: 900px) { .lexicon-grid { grid-template-columns: 1fr; } }

/* Funnel KPI block */
.funnel-kpi-block {
  background: rgba(255,255,255,0.04);
  border-radius: 12px;
  padding: 1.5rem;
  margin: 1.5rem 0;
}
.band-navy .funnel-kpi-block h4 {
  color: var(--aqua-light, #7CCCD9);
  margin-top: 0;
}

/* North star grid */
.northstar-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.25rem;
  margin: 1.5rem 0;
}
.ns-card {
  background: rgba(255,255,255,0.06);
  border-radius: 12px;
  padding: 1.5rem;
  border-left: 4px solid var(--aqua-light, #7CCCD9);
}
.ns-card.ns-portfolio {
  border-left-color: var(--timber, #B8743D);
  background: rgba(184, 116, 61, 0.1);
  grid-column: 1 / -1;
}
.ns-label {
  font-size: 0.75rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--aqua-light, #7CCCD9);
  margin-bottom: 0.5rem;
}
.ns-card.ns-portfolio .ns-label { color: var(--timber, #B8743D); }
.ns-metric {
  font-family: var(--serif, 'Fraunces', Georgia, serif);
  font-size: 1.25rem;
  color: #fff;
  margin-bottom: 0.75rem;
}
@media (max-width: 768px) { .northstar-grid { grid-template-columns: 1fr; } }

/* Trigger tiles */
.trigger-tile {
  background: #fff;
  border: 1px solid rgba(0,0,0,0.08);
  border-radius: 10px;
  padding: 1.25rem;
}
.trigger-tile h5 {
  margin: 0 0 0.75rem 0;
  color: var(--navy-deep, #1B3A5C);
  font-size: 1rem;
  border-bottom: 2px solid var(--aqua, #4DB6C7);
  padding-bottom: 0.5rem;
}
.trigger-tile ul { margin: 0; padding-left: 1.25rem; }
.trigger-tile li { margin: 0.35rem 0; }

/* Generic 2-col and 3-col grids */
.grid-2 { display: grid; grid-template-columns: 1fr 1fr; gap: 1.25rem; margin: 1.5rem 0; }
.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.25rem; margin: 1.5rem 0; }
@media (max-width: 900px) {
  .grid-2, .grid-3 { grid-template-columns: 1fr; }
}

.card-tile {
  background: #fff;
  border: 1px solid rgba(0,0,0,0.08);
  border-radius: 10px;
  padding: 1.5rem;
}
.card-tile h4 {
  margin-top: 0;
  color: var(--navy-deep, #1B3A5C);
}
.band-navy .card-tile {
  background: rgba(255,255,255,0.06);
  border: 1px solid rgba(255,255,255,0.1);
}
.band-navy .card-tile h4 { color: var(--aqua-light, #7CCCD9); }

/* Cream band variant */
.band-cream { background: var(--cream, #F5F1EA); }

/* Standard table polish for new doc */
.standard-table {
  width: 100%;
  border-collapse: collapse;
  margin: 1rem 0;
  font-size: 0.92rem;
}
.standard-table th, .standard-table td {
  text-align: left;
  padding: 0.75rem 0.85rem;
  border-bottom: 1px solid rgba(0,0,0,0.08);
  vertical-align: top;
}
.standard-table th {
  background: var(--navy-deep, #1B3A5C);
  color: #fff;
  font-weight: 600;
  font-size: 0.85rem;
  text-transform: uppercase;
  letter-spacing: 0.05em;
}
.standard-table tbody tr:nth-child(even) { background: rgba(245, 241, 234, 0.4); }
.standard-table .total-row {
  background: rgba(184, 116, 61, 0.1) !important;
  font-weight: 600;
}
.band-navy .standard-table { color: rgba(255,255,255,0.92); }
.band-navy .standard-table th { background: rgba(124, 204, 217, 0.2); color: var(--aqua-light, #7CCCD9); }
.band-navy .standard-table td { border-bottom-color: rgba(255,255,255,0.1); }
.band-navy .standard-table tbody tr:nth-child(even) { background: rgba(255,255,255,0.04); }
.band-navy .standard-table code {
  background: rgba(255,255,255,0.1);
  padding: 2px 6px;
  border-radius: 3px;
  color: var(--aqua-light, #7CCCD9);
}

/* ============================================================================
   WS-04 JTBD Page Additional Styles
   ============================================================================ */

/* Persona master vs. detailed cards */
.persona-master {
  border-left: 5px solid var(--timber);
  background: linear-gradient(to right, var(--cream) 0%, #fff 100%);
}
.persona-detailed {
  margin: 2rem 0;
  background: #fff;
  border-radius: 12px;
  padding: 2rem;
  box-shadow: 0 2px 12px rgba(0,0,0,0.06);
  border: 1px solid rgba(0,0,0,0.06);
}
.persona-header {
  display: flex;
  align-items: center;
  gap: 1rem;
  margin-bottom: 1rem;
  flex-wrap: wrap;
}
.persona-num {
  display: inline-block;
  background: var(--navy-deep);
  color: #fff;
  width: 44px;
  height: 44px;
  border-radius: 22px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-weight: 700;
  font-family: var(--serif);
  font-style: italic;
}
.persona-header h4 {
  margin: 0;
  flex: 1;
  color: var(--navy-deep);
  font-family: var(--serif);
  font-style: italic;
}
.persona-pct {
  font-size: 0.8rem;
  background: var(--aqua);
  color: #fff;
  padding: 4px 10px;
  border-radius: 12px;
  white-space: nowrap;
}
.persona-subtitle {
  font-style: italic;
  color: rgba(0,0,0,0.55);
  margin-bottom: 1rem;
  font-size: 0.95rem;
}
.persona-list { padding-left: 1.1rem; }
.persona-list li { margin: 0.3rem 0; line-height: 1.55; }

.persona-detailed h5 {
  color: var(--timber);
  font-size: 0.9rem;
  text-transform: uppercase;
  letter-spacing: 0.05em;
  margin: 0.5rem 0;
}

/* Day-in-the-life narrative */
.day-narrative {
  background: rgba(184, 116, 61, 0.04);
  border-left: 3px solid var(--timber);
  padding: 1.25rem 1.5rem;
  border-radius: 0 6px 6px 0;
  margin: 0.75rem 0;
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.02rem;
  line-height: 1.65;
  color: rgba(0,0,0,0.78);
}
.day-narrative p { margin: 0.65rem 0; }

/* JTBD mini-summary block */
.jtbd-mini {
  background: rgba(77, 182, 199, 0.05);
  border-radius: 6px;
  padding: 1rem 1.25rem;
  margin: 0.5rem 0;
}
.jtbd-mini p { margin: 0.4rem 0; }

/* Big Job / Little Job hierarchy */
.big-little {
  margin: 1.5rem 0;
}
.big-job {
  background: var(--navy-deep);
  color: #fff;
  border-radius: 12px;
  padding: 2rem;
  text-align: center;
}
.big-job h4 {
  font-family: var(--serif);
  font-style: italic;
  font-size: 1.5rem;
  margin: 0.5rem 0;
  color: #fff;
}
.big-job .bl-label {
  font-size: 0.75rem;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--aqua-light, #7CCCD9);
  margin-bottom: 0.5rem;
}
.big-job p {
  color: rgba(255,255,255,0.85);
}

/* Jobs decomposition layout */
.jobs-decomposition {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 1.25rem;
  margin: 1.5rem 0;
}
.job-category {
  background: #fff;
  border-radius: 10px;
  padding: 1.25rem;
  border-top: 4px solid;
  box-shadow: 0 2px 6px rgba(0,0,0,0.05);
}
.job-category:nth-child(1) { border-top-color: var(--timber); }
.job-category:nth-child(2) { border-top-color: var(--aqua); }
.job-category:nth-child(3) { border-top-color: var(--navy-deep); }
.job-category h4 {
  margin: 0 0 0.5rem 0;
  color: var(--navy-deep);
  font-size: 1rem;
}
.job-list {
  padding-left: 1.4rem;
  margin: 0.5rem 0;
}
.job-list li {
  margin: 0.5rem 0;
  font-size: 0.92rem;
  line-height: 1.5;
}
@media (max-width: 900px) {
  .jobs-decomposition { grid-template-columns: 1fr; }
}

/* Journey table — wider with horizontal scroll fallback */
.journey-table-wrap {
  overflow-x: auto;
  margin: 1.5rem 0;
}
.journey-table {
  min-width: 900px;
  font-size: 0.88rem;
}
.journey-table th {
  font-size: 0.78rem;
}

/* VOC blocks */
.voc-block {
  background: #fff;
  border-radius: 10px;
  padding: 1.5rem 1.75rem;
  margin: 1.25rem 0;
  box-shadow: 0 2px 6px rgba(0,0,0,0.04);
}
.voc-block h4 {
  color: var(--timber);
  margin: 1rem 0 0.5rem 0;
  font-size: 1rem;
  text-transform: uppercase;
  letter-spacing: 0.05em;
}
.voc-block h4:first-child { margin-top: 0; }
.voc-list {
  list-style: none;
  padding-left: 0;
  margin: 0.5rem 0;
}
.voc-list li {
  position: relative;
  padding: 0.4rem 0 0.4rem 1.4rem;
  border-bottom: 1px dashed rgba(0,0,0,0.08);
  font-family: var(--serif);
  font-style: italic;
  font-size: 0.97rem;
  line-height: 1.5;
  color: rgba(0,0,0,0.78);
}
.voc-list li:last-child { border-bottom: none; }
.voc-list li::before {
  content: '"';
  position: absolute;
  left: 0;
  top: 0.1rem;
  font-size: 1.8rem;
  color: var(--aqua);
  font-family: var(--serif);
  line-height: 1;
}

/* Anti-persona cards */
.anti-card {
  background: rgba(255,255,255,0.06);
  border-left: 4px solid #c44;
  border-radius: 10px;
  padding: 1.5rem;
  margin: 0.5rem 0;
}
.band-navy .anti-card {
  background: rgba(255,255,255,0.06);
}
.anti-card h4 {
  margin: 0 0 0.75rem 0;
  color: #ff7a7a;
  font-size: 1.05rem;
}
.band-navy .anti-card p,
.band-navy .anti-card p.small { color: rgba(255,255,255,0.88); }

/* ============================================================
   WS-01 CATEGORY DESIGN COMPONENTS — appended for /ymt-category
   ============================================================ */

/* Category name display card */
.cat-name-card {
  background: linear-gradient(135deg, #1B3A5C 0%, #2a5278 100%);
  color: #F5F1EA;
  padding: 3rem 2rem;
  border-radius: 12px;
  text-align: center;
  margin: 2rem 0 2.5rem;
  box-shadow: 0 8px 32px rgba(27, 58, 92, 0.15);
}
.cat-name-eyebrow {
  font-family: 'Inter', sans-serif;
  font-size: 0.75rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #4DB6C7;
  margin-bottom: 1rem;
}
.cat-name-display {
  font-family: 'Fraunces', serif;
  font-size: clamp(2.4rem, 6vw, 4.2rem);
  font-weight: 600;
  line-height: 1.05;
  margin-bottom: 0.8rem;
}
.cat-name-tag {
  font-family: 'Inter', sans-serif;
  font-size: 0.95rem;
  opacity: 0.8;
}
.cat-name-tag em { color: #B8743D; font-style: italic; }

/* Name comparison table */
.name-comparison-table {
  margin: 2rem 0;
  overflow-x: auto;
}
.name-comparison-table table {
  width: 100%;
  border-collapse: collapse;
  font-family: 'Inter', sans-serif;
  font-size: 0.92rem;
}
.name-comparison-table th {
  background: #1B3A5C;
  color: #F5F1EA;
  text-align: left;
  padding: 0.85rem 0.9rem;
  font-weight: 600;
  font-size: 0.85rem;
  letter-spacing: 0.04em;
}
.name-comparison-table td {
  padding: 0.7rem 0.9rem;
  border-bottom: 1px solid rgba(27, 58, 92, 0.1);
  vertical-align: top;
}
.name-comparison-table tbody tr:hover { background: rgba(77, 182, 199, 0.05); }
.verdict-win {
  background: rgba(184, 116, 61, 0.15);
  font-weight: 600;
  color: #B8743D;
}

/* Definition card */
.definition-card {
  background: #fff;
  border-left: 6px solid #B8743D;
  padding: 2rem 2.2rem;
  margin: 2rem 0;
  border-radius: 8px;
  box-shadow: 0 4px 18px rgba(0, 0, 0, 0.06);
}
.definition-eyebrow {
  font-family: 'Inter', sans-serif;
  font-size: 0.75rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #1B3A5C;
  margin-bottom: 0.9rem;
}
.definition-body {
  font-family: 'Fraunces', serif;
  font-size: 1.18rem;
  line-height: 1.65;
  color: #1B3A5C;
  margin: 0 0 1.4rem 0;
}
.definition-meta {
  display: flex;
  gap: 1.5rem;
  flex-wrap: wrap;
  font-family: 'Inter', sans-serif;
  font-size: 0.85rem;
  color: #666;
  border-top: 1px solid rgba(27, 58, 92, 0.1);
  padding-top: 1rem;
}

/* POV essay */
.pov-essay {
  background: #fff;
  padding: 2.5rem 2rem;
  border-radius: 8px;
  margin: 2rem 0;
  box-shadow: 0 4px 18px rgba(0, 0, 0, 0.04);
}
.pov-essay h3 {
  font-family: 'Fraunces', serif;
  font-size: 1.45rem;
  color: #1B3A5C;
  margin: 2rem 0 0.8rem;
  border-bottom: 2px solid #B8743D;
  padding-bottom: 0.4rem;
  display: inline-block;
}
.pov-essay p {
  font-family: 'Inter', sans-serif;
  font-size: 1.02rem;
  line-height: 1.75;
  color: #2c2c2c;
  margin: 0 0 1.1rem 0;
}
.pov-lede {
  font-family: 'Fraunces', serif !important;
  font-size: 1.22rem !important;
  font-style: italic;
  color: #1B3A5C !important;
  line-height: 1.6 !important;
  padding-bottom: 1rem;
  border-bottom: 1px solid rgba(27, 58, 92, 0.1);
  margin-bottom: 1.5rem !important;
}
.pov-closer {
  font-family: 'Fraunces', serif !important;
  font-size: 1.1rem !important;
  font-style: italic;
  color: #B8743D !important;
  text-align: center;
  margin-top: 2rem !important;
  padding-top: 1.5rem;
  border-top: 1px solid rgba(184, 116, 61, 0.3);
}

/* Enemy card */
.band-navy { background: #1B3A5C; color: #F5F1EA; }
.band-navy .section-title { color: #F5F1EA; }
.band-navy .section-lede { color: rgba(245, 241, 234, 0.85); }
.band-navy .prose p, .band-navy .prose li { color: rgba(245, 241, 234, 0.92); }
.band-navy .prose h3 { color: #4DB6C7; }
.enemy-card {
  background: rgba(245, 241, 234, 0.08);
  border-left: 6px solid #B8743D;
  padding: 2rem 2.2rem;
  border-radius: 8px;
  margin: 2rem 0;
}
.enemy-eyebrow {
  font-family: 'Inter', sans-serif;
  font-size: 0.75rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: #B8743D;
  margin-bottom: 1rem;
}
.enemy-name {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.6rem, 4vw, 2.3rem);
  font-weight: 600;
  color: #F5F1EA;
  margin-bottom: 0.6rem;
  line-height: 1.2;
}
.enemy-subtitle {
  font-family: 'Inter', sans-serif;
  font-size: 1rem;
  color: rgba(245, 241, 234, 0.78);
  font-style: italic;
}
.enemy-prose ol { padding-left: 1.4rem; }
.enemy-prose ol li { margin-bottom: 1.2rem; line-height: 1.7; }
.enemy-prose ol li em { color: #4DB6C7; font-style: italic; }

/* History timeline */
.history-timeline {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 1.4rem;
  margin: 2rem 0;
}
.era {
  background: #fff;
  border-top: 4px solid #B8743D;
  padding: 1.6rem 1.4rem;
  border-radius: 6px;
  box-shadow: 0 3px 14px rgba(0, 0, 0, 0.05);
}
.era-year {
  font-family: 'Inter', sans-serif;
  font-size: 0.78rem;
  letter-spacing: 0.15em;
  color: #B8743D;
  font-weight: 700;
  margin-bottom: 0.4rem;
}
.era-title {
  font-family: 'Fraunces', serif;
  font-size: 1.18rem;
  font-weight: 600;
  color: #1B3A5C;
  margin-bottom: 0.8rem;
  line-height: 1.25;
}
.era p {
  font-family: 'Inter', sans-serif;
  font-size: 0.93rem;
  line-height: 1.6;
  color: #444;
  margin: 0;
}

/* TAM grid */
.tam-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 1.4rem;
  margin: 2rem 0;
}
.tam-card {
  background: #fff;
  border-radius: 8px;
  padding: 1.8rem 1.5rem;
  box-shadow: 0 4px 18px rgba(0, 0, 0, 0.06);
  border-top: 4px solid #4DB6C7;
}
.tam-label {
  font-family: 'Inter', sans-serif;
  font-size: 2rem;
  font-weight: 700;
  color: #1B3A5C;
  letter-spacing: 0.04em;
}
.tam-sub {
  font-family: 'Inter', sans-serif;
  font-size: 0.88rem;
  color: #666;
  margin: 0.5rem 0 1.2rem;
  line-height: 1.5;
}
.tam-figures > div {
  font-family: 'Inter', sans-serif;
  font-size: 0.94rem;
  line-height: 1.6;
  padding: 0.5rem 0;
  border-bottom: 1px solid rgba(27, 58, 92, 0.08);
}
.tam-figures > div:last-child { border-bottom: 0; }

/* Why now grid */
.why-now-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(240px, 1fr));
  gap: 1.2rem;
  margin: 2rem 0;
}
.why-card {
  background: #fff;
  padding: 1.5rem 1.3rem;
  border-radius: 8px;
  box-shadow: 0 3px 14px rgba(0, 0, 0, 0.06);
  border-left: 4px solid #B8743D;
}
.why-num {
  font-family: 'Fraunces', serif;
  font-size: 2.4rem;
  color: #B8743D;
  line-height: 1;
  font-weight: 600;
}
.why-card h3 {
  font-family: 'Fraunces', serif;
  font-size: 1.15rem;
  color: #1B3A5C;
  margin: 0.6rem 0 0.7rem;
  line-height: 1.25;
}
.why-card p {
  font-family: 'Inter', sans-serif;
  font-size: 0.9rem;
  line-height: 1.6;
  color: #444;
  margin: 0;
}

/* Positioning grid (2x2 + perceptual map) */
.positioning-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 2.2rem;
  margin: 2rem 0;
}
@media (min-width: 900px) {
  .positioning-grid { grid-template-columns: 1fr 1fr; }
}
.matrix-title {
  font-family: 'Inter', sans-serif;
  font-size: 0.85rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: #1B3A5C;
  margin-bottom: 1rem;
}
.matrix-2x2, .perceptual-map {
  background: #fff;
  padding: 1.6rem;
  border-radius: 8px;
  box-shadow: 0 4px 18px rgba(0, 0, 0, 0.06);
}
.matrix-axes, .map-axes {
  font-family: 'Inter', sans-serif;
  font-size: 0.78rem;
  color: #666;
  margin-bottom: 0.8rem;
}
.matrix-axes .axis-y, .map-axes .axis-y { font-weight: 600; color: #1B3A5C; }
.matrix-axes .axis-x, .map-axes .axis-x { font-weight: 600; color: #1B3A5C; margin-top: 0.2rem; }
.matrix-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 8px;
  min-height: 280px;
}
.quadrant {
  background: #F5F1EA;
  padding: 1rem 0.9rem;
  border-radius: 6px;
  border: 1px solid rgba(27, 58, 92, 0.1);
}
.quadrant.ymt-quadrant {
  background: #1B3A5C;
  color: #F5F1EA;
  border-color: #B8743D;
  border-width: 2px;
}
.quadrant.ymt-quadrant .q-label { color: #B8743D; }
.q-label {
  font-family: 'Inter', sans-serif;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.05em;
  color: #1B3A5C;
  margin-bottom: 0.5rem;
}
.q-desc {
  font-family: 'Inter', sans-serif;
  font-size: 0.82rem;
  line-height: 1.5;
}

.map-grid {
  position: relative;
  background: linear-gradient(135deg, #F5F1EA 0%, #fff 100%);
  border: 1px solid rgba(27, 58, 92, 0.15);
  border-radius: 6px;
  padding: 1.2rem 1rem;
  min-height: 260px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 0.5rem;
}
.map-dot {
  font-family: 'Inter', sans-serif;
  font-size: 0.78rem;
  padding: 0.55rem 0.8rem;
  border-radius: 999px;
  display: inline-block;
  max-width: fit-content;
}
.map-dot span {
  display: block;
  font-size: 0.7rem;
  opacity: 0.85;
  margin-top: 2px;
}
.dot-current {
  background: #B8743D; color: #fff;
  align-self: flex-start;
}
.dot-target {
  background: #1B3A5C; color: #fff;
  align-self: flex-end;
  border: 2px solid #4DB6C7;
}
.dot-comp {
  background: rgba(27, 58, 92, 0.08); color: #1B3A5C;
  font-size: 0.72rem;
  padding: 0.4rem 0.7rem;
}
.dot-c1 { align-self: flex-start; }
.dot-c2 { align-self: flex-end; }
.dot-c3 { align-self: flex-start; }
.dot-c4 { align-self: flex-end; }
.map-arrow {
  font-family: 'Inter', sans-serif;
  font-size: 0.85rem;
  color: #B8743D;
  font-style: italic;
  margin-top: 1rem;
  text-align: center;
}

/* Arc grid (3-year narrative) */
.arc-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 1.4rem;
  margin: 2rem 0;
}
.arc-card {
  background: #fff;
  padding: 1.8rem 1.5rem;
  border-radius: 8px;
  box-shadow: 0 4px 16px rgba(0, 0, 0, 0.06);
  border-top: 4px solid #1B3A5C;
}
.arc-year {
  font-family: 'Inter', sans-serif;
  font-size: 0.85rem;
  letter-spacing: 0.1em;
  color: #B8743D;
  font-weight: 700;
}
.arc-title {
  font-family: 'Fraunces', serif;
  font-size: 1.3rem;
  color: #1B3A5C;
  margin: 0.5rem 0 0.9rem;
}
.arc-card p {
  font-family: 'Inter', sans-serif;
  font-size: 0.92rem;
  line-height: 1.65;
  color: #444;
  margin: 0;
}

/* Lanes grid */
.lanes-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 1.4rem;
  margin: 2rem 0;
}
.lane-card {
  background: #fff;
  padding: 1.8rem 1.5rem;
  border-radius: 8px;
  box-shadow: 0 4px 16px rgba(0, 0, 0, 0.06);
  border-left: 5px solid #4DB6C7;
}
.lane-eyebrow {
  font-family: 'Inter', sans-serif;
  font-size: 0.72rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #4DB6C7;
  font-weight: 700;
  margin-bottom: 0.5rem;
}
.lane-card h3 {
  font-family: 'Fraunces', serif;
  font-size: 1.4rem;
  color: #1B3A5C;
  margin: 0 0 0.8rem;
}
.lane-sub {
  font-family: 'Inter', sans-serif;
  font-size: 0.95rem;
  color: #444;
  line-height: 1.6;
  margin: 0 0 1rem;
}
.lane-promise {
  font-family: 'Fraunces', serif;
  font-size: 0.98rem;
  color: #1B3A5C;
  font-style: italic;
  line-height: 1.55;
  padding: 0.9rem;
  background: rgba(77, 182, 199, 0.08);
  border-radius: 6px;
  margin: 0;
}

/* Competitor block */
.competitor-block { margin: 3rem 0; }
.comp-lob-header {
  font-family: 'Inter', sans-serif;
  font-size: 0.95rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  color: #F5F1EA;
  background: #1B3A5C;
  padding: 0.9rem 1.2rem;
  border-radius: 6px 6px 0 0;
  margin-bottom: 0;
}
.comp-card {
  background: #fff;
  padding: 1.8rem 1.5rem;
  border-bottom: 1px solid rgba(27, 58, 92, 0.1);
  box-shadow: 0 2px 8px rgba(0, 0, 0, 0.04);
}
.comp-card:last-child {
  border-radius: 0 0 6px 6px;
  border-bottom: 0;
}
.comp-header {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  align-items: baseline;
  gap: 0.6rem;
  margin-bottom: 0.9rem;
  padding-bottom: 0.8rem;
  border-bottom: 1px solid rgba(184, 116, 61, 0.2);
}
.comp-name {
  font-family: 'Fraunces', serif;
  font-size: 1.25rem;
  font-weight: 600;
  color: #1B3A5C;
}
.comp-tag {
  font-family: 'Inter', sans-serif;
  font-size: 0.82rem;
  color: #B8743D;
  font-style: italic;
}
.comp-card > p {
  font-family: 'Inter', sans-serif;
  font-size: 0.96rem;
  line-height: 1.7;
  color: #333;
  margin: 0 0 1rem;
}
.swot-mini {
  background: #F5F1EA;
  border-radius: 6px;
  padding: 1rem 1.1rem;
  display: grid;
  grid-template-columns: 1fr;
  gap: 0.5rem;
  font-family: 'Inter', sans-serif;
  font-size: 0.88rem;
  line-height: 1.55;
}
@media (min-width: 700px) {
  .swot-mini { grid-template-columns: 1fr 1fr; }
  .swot-mini .how-we-beat { grid-column: 1 / -1; }
}
.swot-mini > div { color: #333; }
.swot-mini strong { color: #1B3A5C; }
.swot-mini .how-we-beat {
  background: rgba(184, 116, 61, 0.12);
  padding: 0.7rem 0.9rem;
  border-radius: 4px;
  border-left: 3px solid #B8743D;
  margin-top: 0.3rem;
}

/* Proof table */
.proof-table-wrap {
  overflow-x: auto;
  margin: 2rem 0;
  border-radius: 8px;
  box-shadow: 0 4px 18px rgba(0, 0, 0, 0.05);
}
.proof-table {
  width: 100%;
  border-collapse: collapse;
  font-family: 'Inter', sans-serif;
  font-size: 0.88rem;
  background: #fff;
}
.proof-table th {
  background: #1B3A5C;
  color: #F5F1EA;
  text-align: left;
  padding: 0.9rem 0.95rem;
  font-weight: 600;
  letter-spacing: 0.04em;
}
.proof-table td {
  padding: 0.85rem 0.95rem;
  border-bottom: 1px solid rgba(27, 58, 92, 0.08);
  vertical-align: top;
  line-height: 1.55;
}
.proof-table tbody tr:hover { background: rgba(77, 182, 199, 0.04); }
.proof-table em { color: #B8743D; }

/* Lexicon grid */
.lexicon-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 1.2rem;
  margin: 2rem 0;
}
.lex-card {
  background: #fff;
  padding: 1.4rem 1.3rem;
  border-radius: 8px;
  box-shadow: 0 3px 14px rgba(0, 0, 0, 0.06);
  border-top: 3px solid #B8743D;
}
.lex-term {
  font-family: 'Fraunces', serif;
  font-size: 1.18rem;
  font-weight: 600;
  color: #1B3A5C;
  margin-bottom: 0.7rem;
  padding-bottom: 0.4rem;
  border-bottom: 1px solid rgba(184, 116, 61, 0.25);
}
.lex-card p {
  font-family: 'Inter', sans-serif;
  font-size: 0.86rem;
  line-height: 1.55;
  color: #333;
  margin: 0.4rem 0;
}
.lex-meaning { font-size: 0.9rem !important; }
.lex-card strong { color: #1B3A5C; }

/* Manifesto */
.manifesto-card {
  background: rgba(245, 241, 234, 0.06);
  border: 1px solid rgba(245, 241, 234, 0.15);
  padding: 3rem 2.5rem;
  border-radius: 12px;
  margin: 2rem 0;
  max-width: 720px;
  margin-left: auto;
  margin-right: auto;
}
.manifesto-card p {
  font-family: 'Fraunces', serif !important;
  font-size: 1.15rem !important;
  line-height: 1.55 !important;
  color: #F5F1EA !important;
  margin: 0 0 0.35rem 0 !important;
  text-align: center;
}
.manifesto-sig {
  font-family: 'Inter', sans-serif !important;
  font-size: 0.85rem !important;
  font-style: italic;
  color: rgba(245, 241, 234, 0.7) !important;
  margin-top: 1.5rem !important;
}

/* Risks */
.risks-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  gap: 1.4rem;
  margin: 2rem 0;
}
.risk-card {
  background: #fff;
  padding: 1.7rem 1.5rem;
  border-radius: 8px;
  border-top: 4px solid #c44;
  box-shadow: 0 4px 16px rgba(0, 0, 0, 0.06);
}
.risk-id {
  font-family: 'Inter', sans-serif;
  font-size: 0.74rem;
  letter-spacing: 0.1em;
  color: #c44;
  font-weight: 700;
  margin-bottom: 0.5rem;
}
.risk-card h3 {
  font-family: 'Fraunces', serif;
  font-size: 1.22rem;
  color: #1B3A5C;
  margin: 0 0 1rem;
  line-height: 1.25;
}
.risk-card p {
  font-family: 'Inter', sans-serif;
  font-size: 0.92rem;
  line-height: 1.65;
  color: #333;
  margin: 0 0 0.8rem;
}
.risk-card strong { color: #1B3A5C; }

/* Compliance table */
.compliance-table-wrap {
  margin: 2rem 0;
  background: #fff;
  border-radius: 8px;
  overflow: hidden;
  box-shadow: 0 4px 18px rgba(0, 0, 0, 0.05);
}
.compliance-table {
  width: 100%;
  border-collapse: collapse;
  font-family: 'Inter', sans-serif;
  font-size: 0.9rem;
}
.compliance-table th {
  background: #1B3A5C;
  color: #F5F1EA;
  text-align: left;
  padding: 0.85rem 1rem;
  font-weight: 600;
}
.compliance-table td {
  padding: 0.7rem 1rem;
  border-bottom: 1px solid rgba(27, 58, 92, 0.08);
}
.verdict-pass {
  color: #2d7a3e;
  font-weight: 600;
}
.compliance-final {
  background: rgba(45, 122, 62, 0.08);
  padding: 1.4rem 1.5rem;
  border-top: 3px solid #2d7a3e;
  font-family: 'Inter', sans-serif;
  font-size: 0.95rem;
  line-height: 1.6;
  color: #1B3A5C;
}

/* ============================================================
   WS-11 KPI CONTRACT COMPONENTS — appended for /ymt-kpi-contract
   ============================================================ */

.kpi-funnel-block { margin: 2rem 0; }
.funnel-title {
  font-family: 'Fraunces', serif;
  font-size: 1.4rem;
  color: #1B3A5C;
  margin: 2rem 0 1rem;
  padding-left: 1rem;
  border-left: 5px solid #B8743D;
}

/* MEDDPICC */
.meddpicc-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 1.2rem;
  margin: 2rem 0;
}
.meddpicc-card {
  background: #fff;
  border-radius: 8px;
  padding: 1.4rem 1.3rem;
  box-shadow: 0 3px 14px rgba(0, 0, 0, 0.06);
  border-top: 3px solid #4DB6C7;
}
.medd-letter {
  font-family: 'Fraunces', serif;
  font-size: 2.4rem;
  font-weight: 700;
  color: #B8743D;
  line-height: 1;
}
.medd-title {
  font-family: 'Fraunces', serif;
  font-size: 1.15rem;
  color: #1B3A5C;
  margin: 0.3rem 0 0.7rem;
  font-weight: 600;
}
.medd-q {
  font-family: 'Inter', sans-serif;
  font-size: 0.85rem;
  line-height: 1.5;
  color: #333;
  margin-bottom: 0.7rem;
  padding-bottom: 0.7rem;
  border-bottom: 1px solid rgba(184, 116, 61, 0.2);
}
.medd-scoring {
  list-style: none;
  padding: 0;
  margin: 0;
  font-family: 'Inter', sans-serif;
  font-size: 0.82rem;
  line-height: 1.6;
}
.medd-scoring li {
  display: flex;
  gap: 0.5rem;
  margin-bottom: 0.3rem;
}
.medd-scoring li span {
  display: inline-block;
  background: #1B3A5C;
  color: #F5F1EA;
  padding: 0.1rem 0.5rem;
  border-radius: 3px;
  font-size: 0.72rem;
  font-weight: 600;
  min-width: 50px;
  text-align: center;
  flex-shrink: 0;
}
.meddpicc-totals {
  background: rgba(27, 58, 92, 0.05);
  padding: 1.2rem 1.4rem;
  border-radius: 8px;
  border-left: 4px solid #1B3A5C;
  font-family: 'Inter', sans-serif;
  font-size: 0.92rem;
  line-height: 1.7;
  margin: 1.5rem 0;
}
.meddpicc-totals div { margin-bottom: 0.3rem; }

/* Scoring tables */
.scoring-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 1.4rem;
  margin: 2rem 0;
}
.scoring-block {
  background: #fff;
  border-radius: 8px;
  padding: 1.5rem;
  box-shadow: 0 3px 14px rgba(0, 0, 0, 0.06);
}
.scoring-block h3 {
  font-family: 'Fraunces', serif;
  font-size: 1.1rem;
  color: #1B3A5C;
  margin: 0 0 1rem;
  padding-bottom: 0.4rem;
  border-bottom: 2px solid #B8743D;
}
.scoring-table {
  width: 100%;
  border-collapse: collapse;
  font-family: 'Inter', sans-serif;
  font-size: 0.85rem;
}
.scoring-table td {
  padding: 0.4rem 0.2rem;
  border-bottom: 1px solid rgba(27, 58, 92, 0.06);
  vertical-align: top;
}
.scoring-table td:last-child {
  text-align: right;
  font-weight: 600;
  color: #B8743D;
  white-space: nowrap;
}
.scoring-thresholds {
  background: rgba(184, 116, 61, 0.08);
  padding: 1.2rem 1.4rem;
  border-radius: 8px;
  border-left: 4px solid #B8743D;
  font-family: 'Inter', sans-serif;
  font-size: 0.9rem;
  line-height: 1.8;
  margin: 1.5rem 0;
}
.scoring-thresholds strong { color: #1B3A5C; }

/* Wireframes */
.wireframe-block {
  display: grid;
  gap: 1.5rem;
  margin: 2rem 0;
}
.wireframe-card {
  background: #fff;
  border-radius: 8px;
  padding: 1.6rem;
  box-shadow: 0 4px 16px rgba(0, 0, 0, 0.06);
  border-left: 5px solid #1B3A5C;
}
.wireframe-eyebrow {
  font-family: 'Inter', sans-serif;
  font-size: 0.78rem;
  letter-spacing: 0.12em;
  color: #B8743D;
  font-weight: 700;
  margin-bottom: 0.5rem;
}
.wireframe-card h3 {
  font-family: 'Fraunces', serif;
  font-size: 1.1rem;
  color: #1B3A5C;
  margin: 0 0 1rem;
}
.wireframe-zone {
  background: linear-gradient(135deg, #F5F1EA 0%, #fff 100%);
  border: 1px dashed rgba(27, 58, 92, 0.2);
  border-radius: 6px;
  padding: 1rem;
}
.wf-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem;
  margin-bottom: 0.6rem;
}
.wf-row:last-child { margin-bottom: 0; }
.wf-tile {
  background: #fff;
  border: 1px solid rgba(27, 58, 92, 0.12);
  border-radius: 4px;
  padding: 0.7rem 0.9rem;
  font-family: 'Inter', sans-serif;
  font-size: 0.82rem;
  flex: 1 1 140px;
  line-height: 1.4;
}
.wf-tile.big {
  background: #1B3A5C;
  color: #F5F1EA;
  font-size: 1rem;
  font-weight: 600;
  text-align: center;
  padding: 1.2rem;
}
.wf-tile .wf-target {
  display: block;
  font-size: 0.78rem;
  font-weight: 400;
  opacity: 0.85;
  margin-top: 0.3rem;
}
.wf-chart {
  background: #fff;
  border: 1px solid rgba(27, 58, 92, 0.12);
  border-radius: 4px;
  padding: 1.2rem;
  font-family: 'Inter', sans-serif;
  font-size: 0.82rem;
  flex: 1 1 280px;
  min-height: 70px;
  color: #555;
  font-style: italic;
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
}

/* Reports */
.report-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  gap: 1.4rem;
  margin: 2rem 0;
}
.report-card {
  background: #fff;
  border-radius: 8px;
  padding: 1.6rem 1.5rem;
  box-shadow: 0 4px 16px rgba(0, 0, 0, 0.06);
  border-top: 4px solid #4DB6C7;
}
.report-card h3 {
  font-family: 'Fraunces', serif;
  font-size: 1.1rem;
  color: #1B3A5C;
  margin: 0 0 1rem;
  padding-bottom: 0.6rem;
  border-bottom: 1px solid rgba(27, 58, 92, 0.1);
}
.report-body {
  list-style: none;
  padding: 0;
  margin: 0 0 1rem;
  font-family: 'Inter', sans-serif;
  font-size: 0.88rem;
  line-height: 1.6;
}
.report-body li {
  padding: 0.4rem 0 0.4rem 1.2rem;
  position: relative;
}
.report-body li::before {
  content: '→';
  position: absolute;
  left: 0;
  color: #B8743D;
  font-weight: 600;
}
.report-body strong { color: #1B3A5C; }
.report-owner {
  font-family: 'Inter', sans-serif;
  font-size: 0.78rem;
  color: #B8743D;
  font-style: italic;
  padding-top: 0.6rem;
  border-top: 1px dashed rgba(184, 116, 61, 0.3);
}

/* North star grid */
.ns-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1.4rem;
  margin: 2rem 0;
}
@media (min-width: 800px) {
  .ns-grid {
    grid-template-columns: 1fr 1fr;
  }
  .ns-card.ns-portfolio {
    grid-column: 1 / -1;
  }
}
.ns-card {
  background: #fff;
  border-radius: 8px;
  padding: 1.7rem 1.5rem;
  box-shadow: 0 4px 16px rgba(0, 0, 0, 0.06);
  border-left: 5px solid #4DB6C7;
}
.ns-card.ns-portfolio {
  background: linear-gradient(135deg, #1B3A5C 0%, #2a5278 100%);
  color: #F5F1EA;
  border-left-color: #B8743D;
}
.ns-card.ns-portfolio .ns-eyebrow { color: #B8743D; }
.ns-card.ns-portfolio .ns-name { color: #F5F1EA; }
.ns-card.ns-portfolio .ns-formula { color: rgba(245, 241, 234, 0.85); }
.ns-card.ns-portfolio .ns-target { color: #F5F1EA; }
.ns-card.ns-portfolio .ns-target strong { color: #B8743D; }
.ns-card.ns-portfolio .ns-rationale { color: rgba(245, 241, 234, 0.92); }

.ns-eyebrow {
  font-family: 'Inter', sans-serif;
  font-size: 0.75rem;
  letter-spacing: 0.15em;
  color: #B8743D;
  font-weight: 700;
  margin-bottom: 0.6rem;
}
.ns-name {
  font-family: 'Fraunces', serif;
  font-size: 1.35rem;
  color: #1B3A5C;
  margin-bottom: 0.7rem;
  font-weight: 600;
  line-height: 1.2;
}
.ns-formula {
  font-family: 'Inter', monospace;
  font-size: 0.82rem;
  color: #555;
  background: rgba(27, 58, 92, 0.05);
  padding: 0.6rem 0.8rem;
  border-radius: 4px;
  margin-bottom: 0.8rem;
  line-height: 1.5;
}
.ns-card.ns-portfolio .ns-formula {
  background: rgba(245, 241, 234, 0.08);
}
.ns-target {
  font-family: 'Inter', sans-serif;
  font-size: 0.92rem;
  color: #1B3A5C;
  margin-bottom: 0.7rem;
}
.ns-target strong { color: #B8743D; font-size: 1.05rem; }
.ns-rationale {
  font-family: 'Inter', sans-serif;
  font-size: 0.85rem;
  line-height: 1.6;
  color: #444;
  font-style: italic;
}

/* ============================================================
   WS-02 BRAND ARCHITECTURE COMPONENTS
   ============================================================ */

/* §0 Doctrine rules */
.doctrine-rules {
  display: grid;
  grid-template-columns: 1fr;
  gap: 18px;
  margin-top: 28px;
}
@media (min-width: 800px) {
  .doctrine-rules { grid-template-columns: 1fr 1fr; }
}
.doctrine-rule {
  background: rgba(245, 241, 234, 0.07);
  border-left: 4px solid #4DB6C7;
  padding: 18px 22px;
  border-radius: 4px;
}
.doctrine-rule .rule-num {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: #4DB6C7;
  font-weight: 600;
  margin-bottom: 6px;
}
.doctrine-rule .rule-title {
  font-family: 'Fraunces', serif;
  font-size: 18px;
  font-weight: 600;
  color: #F5F1EA;
  margin-bottom: 8px;
  line-height: 1.3;
}
.doctrine-rule .rule-body {
  color: rgba(245, 241, 234, 0.85);
  font-size: 14px;
  line-height: 1.6;
}

/* §1 Architecture decision grid */
.arch-decision-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 22px;
  margin: 32px 0;
}
@media (min-width: 1000px) {
  .arch-decision-grid { grid-template-columns: 1.3fr 1fr 1fr; }
}
.arch-option {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 24px;
  position: relative;
}
.arch-option.recommended {
  border: 2px solid #B8743D;
  background: linear-gradient(180deg, #FDF8F0 0%, #FFFFFF 100%);
}
.arch-option.rejected {
  opacity: 0.85;
}
.opt-badge {
  position: absolute;
  top: -12px;
  left: 20px;
  background: #B8743D;
  color: #fff;
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.16em;
  font-weight: 700;
  padding: 5px 12px;
  border-radius: 3px;
}
.opt-badge.rejected-badge {
  background: #888;
}
.arch-option h3.h3 {
  margin-top: 10px;
  color: #1B3A5C;
  font-family: 'Fraunces', serif;
}
.opt-def {
  color: #444;
  font-size: 14.5px;
  line-height: 1.6;
  margin: 12px 0 18px;
}
.opt-block {
  border-top: 1px dashed #E5DDD0;
  padding-top: 12px;
  margin-top: 12px;
}
.opt-block .opt-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: #B8743D;
  font-weight: 600;
  margin-bottom: 4px;
}
.opt-block p {
  font-size: 13.5px;
  line-height: 1.55;
  color: #333;
  margin: 0;
}

/* §2 Master brand grid */
.mb-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 22px;
  margin: 32px 0;
}
@media (min-width: 900px) {
  .mb-grid { grid-template-columns: 1fr 1fr; }
}
.mb-card {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 24px 26px;
  position: relative;
}
.mb-icon {
  font-size: 28px;
  line-height: 1;
  margin-bottom: 10px;
}
.mb-card .mb-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #B8743D;
  font-weight: 700;
  margin-bottom: 10px;
}
.mb-card .mb-headline {
  font-family: 'Fraunces', serif;
  font-size: 22px;
  line-height: 1.3;
  color: #1B3A5C;
  margin: 0 0 14px;
  font-weight: 600;
}
.mb-card .mb-body {
  font-size: 14.5px;
  line-height: 1.65;
  color: #333;
}
.mb-values-list {
  display: grid;
  gap: 12px;
}
.mbv-row {
  padding: 10px 14px;
  background: #FAF6EF;
  border-left: 3px solid #4DB6C7;
  border-radius: 3px;
}
.mbv-name {
  font-family: 'Fraunces', serif;
  font-weight: 600;
  color: #1B3A5C;
  font-size: 15px;
  margin-bottom: 4px;
}
.mbv-body {
  font-size: 13.5px;
  line-height: 1.55;
  color: #444;
}

/* §3 Promise blocks */
.promise-block {
  margin: 28px 0;
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 28px 30px;
}
.promise-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: #B8743D;
  font-weight: 700;
  margin-bottom: 14px;
}
.promise-7word {
  font-family: 'Fraunces', serif;
  font-size: 38px;
  line-height: 1.2;
  font-weight: 600;
  color: #1B3A5C;
  letter-spacing: -0.01em;
  margin-bottom: 16px;
}
@media (max-width: 700px) {
  .promise-7word { font-size: 28px; }
}
.promise-200word {
  font-family: 'Fraunces', serif;
  font-size: 17px;
  line-height: 1.7;
  color: #1B3A5C;
  border-left: 4px solid #B8743D;
  padding: 8px 0 8px 22px;
  margin: 10px 0;
}
.promise-200word p {
  margin: 0 0 14px;
}
.promise-200word p:last-child {
  margin-bottom: 0;
}
.promise-note {
  font-size: 13px;
  color: #666;
  line-height: 1.55;
  margin-top: 14px;
  font-style: italic;
}

/* §4 Sub-brand tree */
.sbm-tree {
  margin: 32px 0;
  background: #fff;
  border-radius: 8px;
  padding: 28px;
  border: 1px solid #E5DDD0;
}
.sbm-l1, .sbm-l2, .sbm-l3, .sbm-l4, .sbm-l5 {
  display: grid;
  gap: 14px;
  margin-bottom: 22px;
  position: relative;
}
.sbm-l1 { grid-template-columns: 1fr; }
.sbm-l2 { grid-template-columns: 1fr; }
@media (min-width: 900px) {
  .sbm-l2 { grid-template-columns: 1fr 1fr 1fr; }
}
.sbm-l3 { grid-template-columns: 1fr; }
@media (min-width: 900px) {
  .sbm-l3 { grid-template-columns: 1fr 1fr 1fr; }
}
.sbm-l4, .sbm-l5 { grid-template-columns: 1fr; }
.sbm-node {
  padding: 16px 20px;
  border-radius: 6px;
  border: 1px solid #E5DDD0;
}
.sbm-node-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  font-weight: 700;
  margin-bottom: 6px;
}
.sbm-node-name {
  font-family: 'Fraunces', serif;
  font-size: 18px;
  font-weight: 600;
  margin-bottom: 6px;
  color: #1B3A5C;
}
.sbm-node-tag {
  font-size: 13px;
  color: #666;
  font-style: italic;
}
.sbm-node.master {
  background: #1B3A5C;
  border-color: #1B3A5C;
}
.sbm-node.master .sbm-node-lbl { color: #4DB6C7; }
.sbm-node.master .sbm-node-name { color: #F5F1EA; font-size: 24px; }
.sbm-node.master .sbm-node-tag { color: rgba(245,241,234,0.85); }
.sbm-node.lob {
  background: #FDF8F0;
  border-color: #B8743D;
}
.sbm-node.lob .sbm-node-lbl { color: #B8743D; }
.sbm-l3-col {
  background: #FAF6EF;
  border: 1px solid #E5DDD0;
  border-radius: 6px;
  padding: 16px 18px;
}
.sbm-l3-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: #B8743D;
  font-weight: 700;
  margin-bottom: 10px;
}
.sbm-l3-col ul {
  padding-left: 0;
  list-style: none;
  margin: 0;
}
.sbm-l3-col li {
  padding: 8px 0;
  border-bottom: 1px dotted #E5DDD0;
  font-size: 13.5px;
  line-height: 1.55;
  color: #333;
}
.sbm-l3-col li:last-child { border-bottom: none; }
.sbm-node.contract, .sbm-node.doctrine {
  background: #F5F1EA;
}
.sbm-node.contract .sbm-node-lbl,
.sbm-node.doctrine .sbm-node-lbl {
  color: #4DB6C7;
}
.sbm-node-body {
  font-size: 14px;
  line-height: 1.65;
  color: #333;
  margin-top: 6px;
}

/* §5 Voice grid */
.voice-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 22px;
  margin: 32px 0;
}
@media (min-width: 900px) {
  .voice-grid { grid-template-columns: 1fr 1fr; }
}
.voice-card {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 26px 28px;
  position: relative;
}
.voice-num {
  position: absolute;
  top: 18px;
  right: 22px;
  font-family: 'Fraunces', serif;
  font-size: 48px;
  color: #E5DDD0;
  font-weight: 300;
  line-height: 1;
}
.voice-name {
  font-family: 'Fraunces', serif;
  font-size: 28px;
  color: #B8743D;
  margin: 0 0 12px;
  letter-spacing: 0.02em;
  font-weight: 700;
}
.voice-def {
  color: #1B3A5C;
  font-size: 15px;
  line-height: 1.6;
  margin-bottom: 18px;
  font-family: 'Fraunces', serif;
  font-weight: 500;
}
.voice-block {
  margin-top: 14px;
  padding-top: 12px;
  border-top: 1px dashed #E5DDD0;
}
.voice-block .vb-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 700;
  color: #4DB6C7;
  margin-bottom: 5px;
}
.voice-block p {
  font-size: 13.5px;
  line-height: 1.6;
  color: #333;
  margin: 0;
}

/* §6 Tonal grid */
.tone-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 22px;
  margin: 32px 0;
}
@media (min-width: 800px) {
  .tone-grid { grid-template-columns: 1fr 1fr; }
}
.tone-card {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 22px 24px;
}
.tone-name {
  font-family: 'Fraunces', serif;
  font-size: 22px;
  color: #1B3A5C;
  margin: 0 0 12px;
  font-weight: 700;
  letter-spacing: 0.02em;
}
.tone-trigger, .tone-register {
  font-size: 14px;
  line-height: 1.6;
  color: #333;
  margin-bottom: 10px;
}
.tone-do-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
  margin-top: 16px;
}
@media (min-width: 600px) {
  .tone-do-grid { grid-template-columns: 1fr 1fr; }
}
.tone-do, .tone-dont {
  padding: 12px 14px;
  border-radius: 6px;
  border-left: 4px solid;
}
.tone-do {
  background: #F0F8F2;
  border-left-color: #4DB6C7;
}
.tone-dont {
  background: #FBF1ED;
  border-left-color: #C45A3D;
}
.tdg-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 700;
  margin-bottom: 6px;
}
.tone-do .tdg-lbl { color: #2D7D63; }
.tone-dont .tdg-lbl { color: #C45A3D; }
.tone-do p, .tone-dont p {
  font-size: 13px;
  line-height: 1.55;
  color: #333;
  margin: 0;
}

/* §7 Lexicon table */
.lex-table-wrap {
  margin: 28px 0;
  overflow-x: auto;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
}
.lex-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 13.5px;
  background: #fff;
}
.lex-table th {
  background: #1B3A5C;
  color: #F5F1EA;
  padding: 12px 14px;
  text-align: left;
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 700;
}
.lex-table td {
  padding: 12px 14px;
  border-bottom: 1px solid #F0E9DD;
  vertical-align: top;
  line-height: 1.55;
  color: #333;
}
.lex-table tr:last-child td { border-bottom: none; }
.lex-table tr:nth-child(even) td { background: #FBF8F2; }
.lex-table .lex-avoid {
  color: #C45A3D;
  text-decoration: line-through;
  text-decoration-color: rgba(196,90,61,0.4);
}
.lex-table .lex-why {
  color: #555;
  font-size: 13px;
  font-style: italic;
}

/* §8 Taglines */
.tag-master {
  background: #1B3A5C;
  color: #F5F1EA;
  border-radius: 8px;
  padding: 32px 36px;
  margin: 32px 0;
  text-align: center;
}
.tag-master .tag-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  letter-spacing: 0.2em;
  color: #4DB6C7;
  text-transform: uppercase;
  font-weight: 700;
  margin-bottom: 16px;
}
.tag-line.big {
  font-family: 'Fraunces', serif;
  font-size: 42px;
  font-weight: 600;
  letter-spacing: -0.01em;
  line-height: 1.2;
  color: #F5F1EA;
  margin-bottom: 18px;
}
@media (max-width: 700px) {
  .tag-line.big { font-size: 28px; }
}
.tag-note {
  font-size: 14px;
  line-height: 1.6;
  color: rgba(245,241,234,0.85);
  margin: 0;
  font-style: italic;
}
.tag-variants {
  display: grid;
  grid-template-columns: 1fr;
  gap: 18px;
  margin-bottom: 28px;
}
@media (min-width: 900px) {
  .tag-variants { grid-template-columns: 1fr 1fr; }
}
.tag-variant {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 20px 22px;
}
.tag-variant .tv-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: #B8743D;
  font-weight: 700;
  margin-bottom: 10px;
}
.tag-line {
  font-family: 'Fraunces', serif;
  font-size: 19px;
  line-height: 1.4;
  font-weight: 600;
  color: #1B3A5C;
  margin-bottom: 12px;
}
.tv-note {
  font-size: 13px;
  line-height: 1.55;
  color: #555;
  font-style: italic;
  margin: 0;
}

/* §9 Copy doctrine */
.cd-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 16px;
  margin: 28px 0;
}
@media (min-width: 900px) {
  .cd-grid { grid-template-columns: 1fr 1fr; }
}
.cd-rule {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 20px 22px;
  position: relative;
}
.cd-num {
  position: absolute;
  top: 18px;
  right: 22px;
  width: 36px;
  height: 36px;
  background: #B8743D;
  color: #fff;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: 'Fraunces', serif;
  font-size: 17px;
  font-weight: 700;
}
.cd-rule-title {
  font-family: 'Fraunces', serif;
  font-size: 18px;
  color: #1B3A5C;
  margin: 0 50px 12px 0;
  font-weight: 600;
  line-height: 1.3;
}
.cd-rationale {
  font-size: 13.5px;
  line-height: 1.6;
  color: #333;
  margin-bottom: 10px;
}
.cd-example {
  font-size: 13px;
  line-height: 1.55;
  color: #555;
  background: #FAF6EF;
  border-left: 3px solid #4DB6C7;
  padding: 10px 14px;
  border-radius: 3px;
  margin: 0;
}

/* §10 Paired examples */
.pair-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 18px;
  margin: 28px 0;
}
.pair-card {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 18px 22px;
  position: relative;
}
.pair-num {
  position: absolute;
  top: 14px;
  right: 18px;
  font-family: 'Fraunces', serif;
  font-size: 28px;
  color: #E5DDD0;
  font-weight: 300;
  line-height: 1;
}
.pair-ctx {
  font-family: 'Inter', sans-serif;
  font-size: 12px;
  letter-spacing: 0.05em;
  color: #B8743D;
  margin-bottom: 14px;
  margin-right: 50px;
}
.pair-row {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
  margin-bottom: 12px;
}
@media (min-width: 800px) {
  .pair-row { grid-template-columns: 1fr 1fr; }
}
.pair-off, .pair-on {
  padding: 14px 16px;
  border-radius: 6px;
  border-left: 4px solid;
}
.pair-off {
  background: #FBF1ED;
  border-left-color: #C45A3D;
}
.pair-on {
  background: #F0F8F2;
  border-left-color: #2D7D63;
}
.pair-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 700;
  margin-bottom: 6px;
}
.off-lbl { color: #C45A3D; }
.on-lbl { color: #2D7D63; }
.pair-off p, .pair-on p {
  font-size: 13.5px;
  line-height: 1.6;
  color: #333;
  margin: 0;
}
.pair-why {
  font-size: 12.5px;
  line-height: 1.55;
  color: #555;
  font-style: italic;
  padding-top: 8px;
  border-top: 1px dashed #E5DDD0;
}

/* §11 LOB variants */
.lob-variant-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 22px;
  margin: 32px 0;
}
@media (min-width: 1000px) {
  .lob-variant-grid { grid-template-columns: 1fr 1fr 1fr; }
}
.lob-variant-card {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 22px 24px;
  border-top: 6px solid;
}
.lob-variant-card.pools { border-top-color: #4DB6C7; }
.lob-variant-card.termite { border-top-color: #B8743D; }
.lob-variant-card.units { border-top-color: #1B3A5C; }
.lob-tag {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  font-weight: 700;
  color: #B8743D;
  margin-bottom: 10px;
}
.lob-name {
  font-family: 'Fraunces', serif;
  font-size: 20px;
  color: #1B3A5C;
  margin: 0 0 14px;
  font-weight: 600;
}
.lob-state {
  font-size: 13px;
  line-height: 1.55;
  color: #444;
  background: #FAF6EF;
  padding: 10px 12px;
  border-radius: 4px;
  margin-bottom: 16px;
}
.lob-flex {
  display: grid;
  gap: 10px;
}
.lob-flex-row {
  border-top: 1px dotted #E5DDD0;
  padding-top: 10px;
}
.lob-flex-row .lf-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: #4DB6C7;
  font-weight: 700;
  margin-bottom: 4px;
}
.lob-flex-row .lf-val {
  font-size: 13px;
  line-height: 1.55;
  color: #333;
}

/* §12 Voice rubric */
.rubric-grid {
  display: grid;
  gap: 16px;
  margin: 28px 0;
}
.rubric-row {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 18px 22px;
  display: grid;
  grid-template-columns: 70px 1fr;
  gap: 18px;
  align-items: flex-start;
}
@media (max-width: 600px) {
  .rubric-row { grid-template-columns: 1fr; }
}
.rubric-num {
  font-family: 'Fraunces', serif;
  font-size: 36px;
  color: #B8743D;
  font-weight: 700;
  line-height: 1;
}
.rubric-q-text {
  font-family: 'Fraunces', serif;
  font-size: 18px;
  font-weight: 600;
  color: #1B3A5C;
  line-height: 1.4;
  margin-bottom: 12px;
}
.rubric-test, .rubric-fix {
  font-size: 13.5px;
  line-height: 1.6;
  color: #333;
  margin: 0 0 8px;
}
.rubric-fix {
  color: #2D7D63;
}

/* §13 Naming */
.naming-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 20px;
  margin: 28px 0;
}
@media (min-width: 900px) {
  .naming-grid { grid-template-columns: 1fr 1fr; }
}
.naming-card {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 22px 24px;
  border-top: 4px solid #4DB6C7;
}
.naming-card .nm-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: #B8743D;
  font-weight: 700;
  margin-bottom: 8px;
}
.naming-card .nm-title {
  font-family: 'Fraunces', serif;
  font-size: 18px;
  color: #1B3A5C;
  margin: 0 0 14px;
  font-weight: 600;
}
.naming-card ul {
  margin: 0;
  padding-left: 18px;
}
.naming-card li {
  font-size: 13.5px;
  line-height: 1.6;
  color: #333;
  margin-bottom: 8px;
}

/* §14 Edge cases */
.edge-grid {
  display: grid;
  gap: 22px;
  margin: 28px 0;
}
.edge-card {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 24px 28px;
  border-left: 6px solid #C45A3D;
}
.edge-title {
  font-family: 'Fraunces', serif;
  font-size: 22px;
  color: #1B3A5C;
  margin: 0 0 12px;
  font-weight: 700;
}
.edge-trigger {
  font-size: 14px;
  line-height: 1.6;
  color: #333;
  background: #FAF6EF;
  padding: 10px 14px;
  border-radius: 4px;
  margin-bottom: 16px;
}
.edge-tone, .edge-structure, .edge-sample {
  margin: 14px 0;
}
.edge-tone .et-lbl,
.edge-structure .et-lbl,
.edge-sample .et-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #B8743D;
  font-weight: 700;
  margin-bottom: 6px;
}
.edge-tone p, .edge-sample p {
  font-size: 13.5px;
  line-height: 1.6;
  color: #333;
  margin: 0;
}
.edge-structure ol {
  font-size: 13.5px;
  line-height: 1.6;
  color: #333;
  margin: 0;
  padding-left: 22px;
}
.edge-structure ol li {
  margin-bottom: 6px;
}
.edge-sample p {
  background: #F0F8F2;
  border-left: 3px solid #2D7D63;
  padding: 12px 16px;
  border-radius: 3px;
  font-style: italic;
}

/* §15 Brand risks */
.brisks-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 20px;
  margin: 28px 0;
}
@media (min-width: 900px) {
  .brisks-grid { grid-template-columns: 1fr 1fr; }
}
.brisk-card {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 22px 24px;
  position: relative;
  border-top: 4px solid #C45A3D;
}
.brisk-num {
  position: absolute;
  top: 18px;
  right: 22px;
  font-family: 'Fraunces', serif;
  font-size: 24px;
  color: #C45A3D;
  font-weight: 700;
}
.brisk-title {
  font-family: 'Fraunces', serif;
  font-size: 18px;
  color: #1B3A5C;
  margin: 0 50px 12px 0;
  font-weight: 600;
  line-height: 1.3;
}
.brisk-body {
  font-size: 14px;
  line-height: 1.6;
  color: #333;
  margin-bottom: 12px;
}
.brisk-ew, .brisk-hedge {
  font-size: 13px;
  line-height: 1.55;
  padding: 8px 12px;
  border-radius: 3px;
  margin-bottom: 6px;
}
.brisk-ew {
  background: #FBF1ED;
  color: #6E2E1B;
  border-left: 3px solid #C45A3D;
}
.brisk-hedge {
  background: #F0F8F2;
  color: #1B5C42;
  border-left: 3px solid #2D7D63;
}

/* Compliance OK marker */
.compliance-table .ok {
  color: #2D7D63;
  font-weight: 700;
  font-size: 16px;
  text-align: center;
}

/* ============================================================
   WS-03 BUYER PSYCHOLOGY COMPONENTS
   ============================================================ */

/* §1 Cialdini grid */
.cialdini-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 20px;
  margin: 32px 0;
}
@media (min-width: 900px) {
  .cialdini-grid { grid-template-columns: 1fr 1fr; }
}
.cialdini-card {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 22px 24px;
}
.cial-head {
  display: flex;
  align-items: baseline;
  gap: 14px;
  margin-bottom: 12px;
  border-bottom: 2px solid #E5DDD0;
  padding-bottom: 12px;
}
.cial-num {
  font-family: 'Fraunces', serif;
  font-size: 36px;
  color: #B8743D;
  font-weight: 700;
  line-height: 1;
}
.cial-name {
  font-family: 'Fraunces', serif;
  font-size: 22px;
  color: #1B3A5C;
  margin: 0;
  letter-spacing: 0.04em;
  font-weight: 700;
}
.cial-def {
  font-size: 14px;
  line-height: 1.6;
  color: #333;
  margin-bottom: 14px;
}
.cial-block {
  margin: 12px 0;
}
.cial-block .cial-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #4DB6C7;
  font-weight: 700;
  margin-bottom: 6px;
}
.cial-block p {
  font-size: 13.5px;
  line-height: 1.6;
  color: #333;
  margin: 0;
}
.cial-block.trigger p {
  background: #FAF6EF;
  border-left: 3px solid #B8743D;
  padding: 10px 14px;
  border-radius: 3px;
  font-style: italic;
}
.cial-meta {
  margin-top: 14px;
  padding-top: 12px;
  border-top: 1px dashed #E5DDD0;
}
.cm-row {
  font-size: 12.5px;
  line-height: 1.55;
  color: #555;
  margin-bottom: 4px;
}

/* §2 System 1/2 grid */
.system-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 22px;
  margin: 32px 0;
}
@media (min-width: 900px) {
  .system-grid { grid-template-columns: 1fr 1fr; }
}
.system-card {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 24px 26px;
}
.system-card.s1 { border-top: 5px solid #4DB6C7; }
.system-card.s2 { border-top: 5px solid #1B3A5C; }
.sys-tag {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 700;
  color: #B8743D;
  margin-bottom: 10px;
}
.sys-name {
  font-family: 'Fraunces', serif;
  font-size: 20px;
  color: #1B3A5C;
  margin: 0 0 18px;
  font-weight: 600;
  line-height: 1.3;
}
.sys-block {
  margin: 14px 0;
}
.sys-block .sys-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #4DB6C7;
  font-weight: 700;
  margin-bottom: 8px;
}
.sys-block ul {
  margin: 0;
  padding-left: 18px;
}
.sys-block li {
  font-size: 13.5px;
  line-height: 1.6;
  color: #333;
  margin-bottom: 5px;
}

/* §3 Anchor grid */
.anchor-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 22px;
  margin: 32px 0;
}
@media (min-width: 1000px) {
  .anchor-grid { grid-template-columns: 1fr 1fr 1fr; }
}
.anchor-card {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 22px 24px;
  border-top: 5px solid;
}
.anchor-card.pools { border-top-color: #4DB6C7; }
.anchor-card.termite { border-top-color: #B8743D; }
.anchor-card.units { border-top-color: #1B3A5C; }
.anc-lob {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 700;
  color: #B8743D;
  margin-bottom: 18px;
}
.anc-stack {
  display: grid;
  gap: 14px;
}
.anc-row {
  border-radius: 6px;
  padding: 12px 14px;
}
.anc-row.primary {
  background: #FDF8F0;
  border-left: 4px solid #B8743D;
}
.anc-row.secondary {
  background: #FAF6EF;
  border-left: 3px solid #4DB6C7;
}
.anc-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  font-weight: 700;
  color: #B8743D;
  margin-bottom: 4px;
}
.anc-val {
  font-family: 'Fraunces', serif;
  font-size: 20px;
  color: #1B3A5C;
  margin-bottom: 6px;
  font-weight: 700;
}
.anc-row.primary .anc-val { font-size: 24px; }
.anc-note {
  font-size: 12.5px;
  line-height: 1.55;
  color: #444;
}

/* §4 Availability plays */
.avail-grid {
  display: grid;
  gap: 18px;
  margin: 28px 0;
}
.avail-play {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 22px 24px;
  border-left: 5px solid #4DB6C7;
}
.ap-num {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  letter-spacing: 0.16em;
  font-weight: 700;
  color: #B8743D;
  margin-bottom: 8px;
}
.ap-title {
  font-family: 'Fraunces', serif;
  font-size: 19px;
  color: #1B3A5C;
  margin: 0 0 12px;
  font-weight: 600;
  line-height: 1.35;
}
.ap-body {
  font-size: 14px;
  line-height: 1.65;
  color: #333;
  margin-bottom: 12px;
}
.ap-tactic, .ap-metric {
  font-size: 13px;
  line-height: 1.55;
  color: #333;
  padding: 8px 12px;
  border-radius: 3px;
  margin-bottom: 6px;
}
.ap-tactic {
  background: #FAF6EF;
  border-left: 3px solid #B8743D;
}
.ap-metric {
  background: #F0F8F2;
  border-left: 3px solid #2D7D63;
}

/* §5 Framing table */
.framing-table-wrap {
  margin: 28px 0;
  overflow-x: auto;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
}
.framing-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 13px;
  background: #fff;
}
.framing-table th {
  background: #1B3A5C;
  color: #F5F1EA;
  padding: 12px 14px;
  text-align: left;
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  font-weight: 700;
}
.framing-table td {
  padding: 12px 14px;
  border-bottom: 1px solid #F0E9DD;
  vertical-align: top;
  line-height: 1.55;
  color: #333;
}
.framing-table tr:last-child td { border-bottom: none; }
.framing-table tr:nth-child(even) td { background: #FBF8F2; }

/* §6 Voss grid */
.voss-grid {
  display: grid;
  gap: 22px;
  margin: 28px 0;
}
.voss-card {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 24px 28px;
  border-left: 6px solid #B8743D;
}
.voss-tag {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  letter-spacing: 0.16em;
  font-weight: 700;
  color: #B8743D;
  margin-bottom: 8px;
}
.voss-name {
  font-family: 'Fraunces', serif;
  font-size: 22px;
  color: #1B3A5C;
  margin: 0 0 12px;
  font-weight: 700;
  line-height: 1.3;
}
.voss-rationale {
  font-size: 14px;
  line-height: 1.6;
  color: #333;
  margin-bottom: 16px;
}
.voss-script {
  background: #FAF6EF;
  border-radius: 6px;
  padding: 16px 18px;
  margin-bottom: 14px;
}
.voss-script-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #B8743D;
  font-weight: 700;
  margin-bottom: 10px;
}
.voss-script p {
  font-size: 13.5px;
  line-height: 1.65;
  color: #333;
  margin: 0 0 8px;
}
.voss-script p:last-child { margin-bottom: 0; }
.voss-result {
  font-size: 13px;
  line-height: 1.6;
  color: #1B5C42;
  background: #F0F8F2;
  padding: 10px 14px;
  border-radius: 3px;
  border-left: 3px solid #2D7D63;
  margin: 0;
}

/* §7 Loss aversion */
.loss-aversion-stack {
  display: grid;
  gap: 22px;
  margin: 28px 0;
}
.la-card {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 22px 24px;
  border-top: 5px solid;
}
.la-card.pools { border-top-color: #4DB6C7; }
.la-card.termite { border-top-color: #B8743D; }
.la-card.units { border-top-color: #1B3A5C; }
.la-lob {
  font-family: 'Fraunces', serif;
  font-size: 22px;
  color: #1B3A5C;
  margin: 0 0 16px;
  font-weight: 700;
}
.la-row {
  margin: 14px 0;
  padding-top: 12px;
  border-top: 1px dashed #E5DDD0;
}
.la-row .la-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: #C45A3D;
  font-weight: 700;
  margin-bottom: 6px;
}
.la-row p {
  font-size: 13.5px;
  line-height: 1.65;
  color: #333;
  margin: 0;
}

/* §8 Eisenberg matrix */
.eisen-matrix {
  display: grid;
  grid-template-columns: 1fr;
  gap: 18px;
  margin: 28px 0;
}
@media (min-width: 900px) {
  .eisen-matrix { grid-template-columns: 1fr 1fr; }
}
.em-quad {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 22px 24px;
  border-top: 5px solid;
}
.em-comp { border-top-color: #C45A3D; }
.em-meth { border-top-color: #1B3A5C; }
.em-spont { border-top-color: #4DB6C7; }
.em-human { border-top-color: #B8743D; }
.em-tag {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.16em;
  font-weight: 700;
  color: #B8743D;
  margin-bottom: 8px;
}
.em-name {
  font-family: 'Fraunces', serif;
  font-size: 22px;
  color: #1B3A5C;
  margin: 0 0 12px;
  font-weight: 700;
  letter-spacing: 0.02em;
}
.em-traits {
  font-size: 14px;
  line-height: 1.6;
  color: #333;
  background: #FAF6EF;
  padding: 10px 12px;
  border-radius: 4px;
  margin-bottom: 16px;
}
.em-block {
  margin: 12px 0;
}
.em-block .emb-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #4DB6C7;
  font-weight: 700;
  margin-bottom: 6px;
}
.em-block p {
  font-size: 13.5px;
  line-height: 1.6;
  color: #333;
  margin: 0;
}

/* §9 Trigger library */
.trigger-cats {
  display: grid;
  grid-template-columns: 1fr;
  gap: 18px;
  margin: 28px 0;
}
@media (min-width: 900px) {
  .trigger-cats { grid-template-columns: 1fr 1fr; }
}
.trigger-cat {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 20px 22px;
  border-left: 4px solid #B8743D;
}
.tc-name {
  font-family: 'Fraunces', serif;
  font-size: 18px;
  color: #1B3A5C;
  margin: 0 0 14px;
  font-weight: 700;
  border-bottom: 1px dashed #E5DDD0;
  padding-bottom: 10px;
}
.tc-list {
  margin: 0;
  padding-left: 0;
  list-style: none;
}
.tc-list li {
  font-size: 13.5px;
  line-height: 1.55;
  color: #333;
  padding: 6px 0;
  border-bottom: 1px dotted rgba(229, 221, 208, 0.5);
}
.tc-list li:last-child { border-bottom: none; }
.tc-bullet {
  color: #B8743D;
  font-weight: 700;
  margin-right: 6px;
}

/* §10 Touchpoint table */
.touchpoint-table-wrap {
  margin: 28px 0;
  overflow-x: auto;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
}
.touchpoint-table {
  width: 100%;
  border-collapse: collapse;
  font-size: 12.5px;
  background: #fff;
}
.touchpoint-table th {
  background: #1B3A5C;
  color: #F5F1EA;
  padding: 10px 12px;
  text-align: left;
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  font-weight: 700;
}
.touchpoint-table td {
  padding: 10px 12px;
  border-bottom: 1px solid #F0E9DD;
  vertical-align: middle;
  line-height: 1.45;
  color: #333;
}
.touchpoint-table tr:last-child td { border-bottom: none; }
.touchpoint-table tr:nth-child(even) td { background: #FBF8F2; }
.tc-score {
  font-family: 'Fraunces', serif;
  font-weight: 700;
  color: #1B3A5C;
  text-align: center;
}
.tc-mark {
  text-align: center;
  font-weight: 700;
}
.tc-note {
  color: #555;
  font-size: 12px;
  font-style: italic;
}

/* §11 Buying dyad */
.dyad-grid {
  display: grid;
  gap: 20px;
  margin: 28px 0;
}
.dyad-card {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 22px 24px;
  border-top: 5px solid #4DB6C7;
}
.dyad-tag {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  letter-spacing: 0.14em;
  font-weight: 700;
  color: #B8743D;
  margin-bottom: 8px;
}
.dyad-role {
  font-family: 'Fraunces', serif;
  font-size: 20px;
  color: #1B3A5C;
  margin: 0 0 12px;
  font-weight: 600;
}
.dyad-traits {
  font-size: 14px;
  line-height: 1.6;
  color: #333;
  background: #FAF6EF;
  padding: 10px 14px;
  border-radius: 4px;
  margin-bottom: 16px;
}
.dyad-block {
  margin: 12px 0;
}
.dyad-block .db-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #4DB6C7;
  font-weight: 700;
  margin-bottom: 6px;
}
.dyad-block p {
  font-size: 13.5px;
  line-height: 1.6;
  color: #333;
  margin: 0;
}

/* §12 Anxiety toolkit */
.anxiety-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 18px;
  margin: 28px 0;
}
@media (min-width: 900px) {
  .anxiety-grid { grid-template-columns: 1fr 1fr; }
}
.anxiety-card {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 22px 24px;
  position: relative;
  border-top: 4px solid #C45A3D;
}
.anx-num {
  position: absolute;
  top: 18px;
  right: 22px;
  font-family: 'Fraunces', serif;
  font-size: 28px;
  color: #E5DDD0;
  font-weight: 300;
  line-height: 1;
}
.anx-statement {
  font-family: 'Fraunces', serif;
  font-size: 17px;
  font-weight: 600;
  color: #1B3A5C;
  margin: 0 50px 14px 0;
  line-height: 1.4;
}
.anx-block {
  margin: 10px 0;
}
.anx-block .anx-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 700;
  margin-bottom: 5px;
}
.anx-block p {
  font-size: 13px;
  line-height: 1.6;
  color: #333;
  margin: 0;
}
.anx-block .anx-lbl { color: #C45A3D; }
.anx-block.antidote { background: #F0F8F2; padding: 10px 14px; border-radius: 3px; border-left: 3px solid #2D7D63; }
.anx-block.antidote .anx-lbl { color: #2D7D63; }
.anx-block.artefact { background: #FAF6EF; padding: 10px 14px; border-radius: 3px; border-left: 3px solid #B8743D; }
.anx-block.artefact .anx-lbl { color: #B8743D; }

/* §13 Social proof engines */
.proof-engines {
  display: grid;
  gap: 20px;
  margin: 28px 0;
}
.proof-engine {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 22px 24px;
  border-left: 5px solid #4DB6C7;
}
.pe-num {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  letter-spacing: 0.16em;
  font-weight: 700;
  color: #B8743D;
  margin-bottom: 8px;
}
.pe-title {
  font-family: 'Fraunces', serif;
  font-size: 22px;
  color: #1B3A5C;
  margin: 0 0 12px;
  font-weight: 700;
}
.pe-rationale {
  font-size: 14px;
  line-height: 1.65;
  color: #333;
  margin-bottom: 14px;
}
.pe-mech, .pe-target {
  margin: 12px 0;
  padding: 12px 14px;
  border-radius: 4px;
}
.pe-mech { background: #FAF6EF; border-left: 3px solid #B8743D; }
.pe-target { background: #F0F8F2; border-left: 3px solid #2D7D63; }
.pe-mech .pe-lbl, .pe-target .pe-lbl {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 700;
  margin-bottom: 6px;
}
.pe-mech .pe-lbl { color: #B8743D; }
.pe-target .pe-lbl { color: #2D7D63; }
.pe-mech ul, .pe-target ul {
  margin: 0;
  padding-left: 18px;
}
.pe-mech li, .pe-target li {
  font-size: 13px;
  line-height: 1.55;
  color: #333;
  margin-bottom: 4px;
}

/* §14 Scarcity ethics */
.scarcity-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 18px;
  margin: 28px 0;
}
@media (min-width: 900px) {
  .scarcity-grid { grid-template-columns: 1fr 1fr; }
}
.scarcity-real, .scarcity-fake {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 22px 24px;
  border-top: 5px solid;
}
.scarcity-real { border-top-color: #2D7D63; }
.scarcity-fake { border-top-color: #C45A3D; }
.sc-h {
  font-family: 'Fraunces', serif;
  font-size: 20px;
  color: #1B3A5C;
  margin: 0 0 12px;
  font-weight: 700;
}
.scarcity-real .sc-h { color: #1B5C42; }
.scarcity-fake .sc-h { color: #6E2E1B; }
.sc-rationale {
  font-size: 13.5px;
  line-height: 1.6;
  color: #333;
  margin-bottom: 14px;
}
.sc-list {
  margin: 0;
  padding-left: 0;
  list-style: none;
}
.sc-list li {
  font-size: 13.5px;
  line-height: 1.6;
  color: #333;
  margin-bottom: 10px;
  padding-left: 8px;
  border-left: 2px solid;
}
.scarcity-real .sc-list li { border-left-color: #2D7D63; }
.scarcity-fake .sc-list li { border-left-color: #C45A3D; }
.ban {
  color: #C45A3D;
  font-weight: 700;
  margin-right: 6px;
}

/* §15 Cultural layer */
.cult-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 20px;
  margin: 28px 0;
}
@media (min-width: 900px) {
  .cult-grid { grid-template-columns: 1fr 1fr; }
}
.cult-card {
  background: #fff;
  border: 1px solid #E5DDD0;
  border-radius: 8px;
  padding: 22px 24px;
  border-top: 5px solid;
}
.cult-card.plays { border-top-color: #2D7D63; }
.cult-card.jars { border-top-color: #C45A3D; }
.cult-h {
  font-family: 'Fraunces', serif;
  font-size: 20px;
  color: #1B3A5C;
  margin: 0 0 14px;
  font-weight: 700;
}
.cult-card.plays .cult-h { color: #1B5C42; }
.cult-card.jars .cult-h { color: #6E2E1B; }
.cult-card ul {
  margin: 0;
  padding-left: 0;
  list-style: none;
}
.cult-card li {
  font-size: 13.5px;
  line-height: 1.6;
  color: #333;
  padding: 8px 0;
  border-bottom: 1px dotted rgba(229, 221, 208, 0.6);
}
.cult-card li:last-child { border-bottom: none; }

/* ============================================================================
   WS-05 BOWTIE FUNNEL — STAGE CARDS · BOWTIE DIAGRAM · TABLES · SLAS
   ============================================================================ */

/* Bowtie diagram */
.bowtie-diagram {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  gap: 18px;
  align-items: stretch;
  margin: 32px 0 40px;
  padding: 24px;
  background: linear-gradient(180deg, #FBF8F2, #F5F1EA);
  border: 1px solid #E6DECD;
  border-radius: 12px;
}
.bowtie-left, .bowtie-right {
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.bow-stage {
  background: #fff;
  border: 1px solid #E0D6C3;
  border-radius: 10px;
  padding: 16px 18px;
  display: grid;
  grid-template-columns: 56px 1fr;
  grid-template-areas: "num name" "num desc";
  gap: 4px 14px;
}
.bow-num {
  grid-area: num;
  width: 56px;
  height: 56px;
  border-radius: 50%;
  background: #1B3A5C;
  color: #F5F1EA;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 18px;
  letter-spacing: 0.04em;
}
.bow-stage.s-aware .bow-num, .bow-stage.s-edu .bow-num, .bow-stage.s-sel .bow-num { background: #B8743D; }
.bow-stage.s-on .bow-num, .bow-stage.s-imp .bow-num, .bow-stage.s-exp .bow-num, .bow-stage.s-adv .bow-num { background: #1B3A5C; }
.bow-name {
  grid-area: name;
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 19px;
  color: #1B3A5C;
}
.bow-desc {
  grid-area: desc;
  font-size: 14px;
  line-height: 1.5;
  color: #4A4A4A;
}
.bowtie-pivot {
  background: #1B3A5C;
  color: #F5F1EA;
  border-radius: 12px;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  padding: 24px 28px;
  text-align: center;
  align-self: center;
  min-height: 200px;
}
.pivot-label {
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 20px;
  letter-spacing: 0.18em;
  color: #4DB6C7;
}
.pivot-sub {
  margin-top: 10px;
  font-size: 13px;
  line-height: 1.45;
  opacity: 0.92;
}

/* Why linear fails */
.why-linear-fails {
  display: grid;
  grid-template-columns: 1fr;
  gap: 14px;
  margin: 24px 0 18px;
}
.wlf-row {
  display: grid;
  grid-template-columns: 120px 1fr 2.4fr;
  gap: 16px;
  padding: 16px 18px;
  background: #FBF8F2;
  border-left: 4px solid #B8743D;
  border-radius: 0 8px 8px 0;
}
.wlf-tag {
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 13px;
  color: #B8743D;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}
.wlf-name {
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 16px;
  color: #1B3A5C;
  line-height: 1.4;
}
.wlf-body {
  font-size: 14px;
  line-height: 1.6;
  color: #333;
}

/* Pre/post stage cards */
.pre-stages, .post-stages {
  display: grid;
  grid-template-columns: 1fr;
  gap: 22px;
  margin-top: 24px;
}
.pre-stage, .post-stage {
  background: #fff;
  border: 1px solid #E6DECD;
  border-radius: 12px;
  overflow: hidden;
}
.ps-head {
  background: linear-gradient(135deg, #1B3A5C, #2A4F75);
  color: #F5F1EA;
  padding: 18px 22px;
  display: grid;
  grid-template-columns: 60px 1fr;
  grid-template-areas: "num name" "num summary";
  gap: 4px 16px;
}
.ps-num {
  grid-area: num;
  width: 60px; height: 60px;
  border-radius: 50%;
  background: #4DB6C7;
  color: #1B3A5C;
  display: flex; align-items: center; justify-content: center;
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 20px;
}
.ps-name {
  grid-area: name;
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 22px;
}
.ps-summary {
  grid-area: summary;
  font-size: 13px;
  opacity: 0.88;
  line-height: 1.45;
}
.ps-body {
  padding: 22px 26px;
}
.ps-body h4 {
  font-family: 'Fraunces', serif;
  font-weight: 600;
  color: #B8743D;
  font-size: 14px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin: 16px 0 8px;
}
.ps-body h4:first-child { margin-top: 0; }
.ps-body ul {
  margin: 0 0 10px;
  padding-left: 20px;
}
.ps-body li {
  font-size: 14px;
  line-height: 1.62;
  margin-bottom: 6px;
}
.ps-body p {
  font-size: 14px;
  line-height: 1.7;
}

/* Channel-content-KPI table */
.channel-table-wrap, .crosslob-table-wrap, .timing-table-wrap, .metric-table-wrap, .ltv-model-wrap, .sla-table-wrap {
  overflow-x: auto;
  margin: 24px 0 24px;
  border: 1px solid #E6DECD;
  border-radius: 10px;
}
.channel-table, .crosslob-table, .timing-table, .metric-table, .ltv-table, .sla-table {
  width: 100%;
  border-collapse: collapse;
  background: #fff;
  font-size: 13.5px;
}
.channel-table th, .crosslob-table th, .timing-table th, .metric-table th, .ltv-table th, .sla-table th {
  background: #1B3A5C;
  color: #F5F1EA;
  font-family: 'Fraunces', serif;
  font-weight: 600;
  text-align: left;
  padding: 12px 14px;
  font-size: 13px;
  letter-spacing: 0.04em;
}
.channel-table td, .crosslob-table td, .timing-table td, .metric-table td, .ltv-table td, .sla-table td {
  padding: 11px 14px;
  vertical-align: top;
  border-bottom: 1px solid #F0E8D6;
  line-height: 1.55;
}
.channel-table tr:last-child td, .crosslob-table tr:last-child td, .timing-table tr:last-child td,
.metric-table tr:last-child td, .ltv-table tr:last-child td, .sla-table tr:last-child td { border-bottom: none; }
.ltv-table .ltv-total td {
  background: #FBF8F2;
  border-top: 2px solid #B8743D;
  font-size: 14px;
}

/* LOB channel cards */
.lob-channel-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 16px;
  margin: 18px 0 8px;
}
.lob-channel {
  background: #fff;
  border-radius: 10px;
  padding: 18px 20px;
  border-left: 5px solid;
}
.lob-channel.pools { border-color: #4DB6C7; background: linear-gradient(135deg, #fff, #F0F8FA); }
.lob-channel.termite { border-color: #B8743D; background: linear-gradient(135deg, #fff, #FAF4ED); }
.lob-channel.units { border-color: #1B3A5C; background: linear-gradient(135deg, #fff, #F2F4F8); }
.lc-tag {
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 13px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: #1B3A5C;
  margin-bottom: 8px;
}
.lc-mix {
  font-size: 14px;
  line-height: 1.6;
  color: #333;
}

/* MEDDPICC grid */
.meddpicc-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 14px;
  margin-top: 22px;
}
.medd-card {
  background: #fff;
  border: 1px solid #E6DECD;
  border-radius: 10px;
  padding: 18px 20px 16px;
  display: grid;
  grid-template-columns: 56px 1fr;
  grid-template-areas: "letter name" "q q" "spec spec";
  gap: 8px 16px;
}
.medd-letter {
  grid-area: letter;
  width: 56px; height: 56px;
  background: #B8743D;
  color: #F5F1EA;
  border-radius: 8px;
  display: flex; align-items: center; justify-content: center;
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 28px;
}
.medd-name {
  grid-area: name;
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 17px;
  color: #1B3A5C;
  align-self: center;
}
.medd-q {
  grid-area: q;
  font-size: 13.5px;
  line-height: 1.55;
  color: #333;
  margin-top: 6px;
}
.medd-spec {
  grid-area: spec;
  font-size: 13px;
  line-height: 1.55;
  color: #555;
  padding-top: 8px;
  border-top: 1px solid #F0E8D6;
}

/* Handoff steps */
.handoff-spec {
  background: #FBF8F2;
  border-left: 4px solid #4DB6C7;
  border-radius: 0 8px 8px 0;
  padding: 18px 24px;
  margin-top: 16px;
}
.handoff-steps {
  margin: 0;
  padding-left: 22px;
}
.handoff-steps li {
  font-size: 14px;
  line-height: 1.7;
  margin-bottom: 8px;
}

/* Expansion loops */
.expansion-loops {
  display: grid;
  grid-template-columns: 1fr;
  gap: 22px;
  margin-top: 24px;
}
.exp-loop {
  background: #fff;
  border: 1px solid #E6DECD;
  border-radius: 12px;
  overflow: hidden;
}
.el-tag {
  background: #1B3A5C;
  color: #4DB6C7;
  padding: 10px 22px;
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 13px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}
.el-name {
  padding: 14px 22px 6px;
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 22px;
  color: #1B3A5C;
}
.el-mechanism {
  padding: 8px 26px 22px;
}
.el-mechanism h4 {
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 13px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: #B8743D;
  margin: 14px 0 6px;
}
.el-mechanism p, .el-mechanism ul {
  font-size: 14px;
  line-height: 1.65;
}
.el-mechanism ul { padding-left: 22px; }
.el-mechanism li { margin-bottom: 6px; }

/* Advocacy engines */
.advocacy-engines {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
  gap: 16px;
  margin-top: 22px;
}
.ae-card {
  background: #fff;
  border: 1px solid #E6DECD;
  border-radius: 12px;
  padding: 20px 22px;
}
.ae-h {
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 18px;
  color: #1B3A5C;
  padding-bottom: 10px;
  border-bottom: 2px solid #B8743D;
  margin-bottom: 12px;
}
.ae-card h4 {
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 13px;
  color: #B8743D;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin: 14px 0 6px;
}
.ae-card h4:first-of-type { margin-top: 0; }
.ae-card ul { padding-left: 20px; margin: 0 0 10px; }
.ae-card li { font-size: 13.5px; line-height: 1.6; margin-bottom: 5px; }
.ae-card p { font-size: 13.5px; line-height: 1.65; }

/* Cross-LOB script blockquote */
.cl-script {
  background: linear-gradient(135deg, #FBF8F2, #F5F1EA);
  border-left: 5px solid #B8743D;
  border-radius: 0 10px 10px 0;
  padding: 22px 28px;
  margin: 18px 0;
}
.cl-script blockquote {
  margin: 0;
  font-family: 'Fraunces', serif;
  font-weight: 400;
  font-style: italic;
  font-size: 16px;
  line-height: 1.7;
  color: #1B3A5C;
}

/* Failure grid */
.failure-grid, .risk-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(310px, 1fr));
  gap: 16px;
  margin-top: 22px;
}
.failure-card, .risk-card {
  background: #fff;
  border: 1px solid #E6DECD;
  border-radius: 10px;
  padding: 18px 20px;
  border-top: 4px solid #B8743D;
}
.risk-card { border-top-color: #4DB6C7; }
.fc-tag, .rc-tag {
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #B8743D;
  margin-bottom: 6px;
}
.rc-tag { color: #4DB6C7; }
.fc-name, .rc-name {
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 16px;
  color: #1B3A5C;
  line-height: 1.4;
  margin-bottom: 10px;
}
.fc-diag, .fc-play, .rc-signal, .rc-hedge {
  font-size: 13.5px;
  line-height: 1.6;
  margin-bottom: 8px;
  color: #333;
}

/* Segment cards */
.segment-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(340px, 1fr));
  gap: 18px;
  margin-top: 24px;
}
.seg-card {
  background: #fff;
  border: 1px solid #E6DECD;
  border-radius: 12px;
  overflow: hidden;
}
.seg-tag {
  background: #B8743D;
  color: #F5F1EA;
  padding: 8px 20px;
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}
.seg-name {
  padding: 14px 22px 4px;
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 19px;
  color: #1B3A5C;
}
.seg-body { padding: 6px 24px 20px; }
.seg-body h4 {
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 13px;
  color: #B8743D;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin: 14px 0 6px;
}
.seg-body p { font-size: 14px; line-height: 1.65; }
.seg-body ul { padding-left: 20px; margin: 8px 0; }
.seg-body li { font-size: 13.5px; line-height: 1.6; margin-bottom: 5px; }

/* ============================================================================
   WS-07 DISTINCTIVE BRAND ASSETS — MATRIX · COLOUR · TYPE · LIBRARY
   ============================================================================ */

/* DBA Fame × Uniqueness matrix */
.dba-matrix {
  display: grid;
  grid-template-columns: 1fr 1fr;
  grid-template-rows: 1fr 1fr;
  gap: 16px;
  margin: 28px 0 18px;
}
.dm-q {
  padding: 22px 24px;
  border-radius: 12px;
  min-height: 200px;
  display: flex;
  flex-direction: column;
}
.dm-tr {
  background: linear-gradient(135deg, #1B3A5C, #2A4F75);
  color: #F5F1EA;
  border: 2px solid #4DB6C7;
}
.dm-tl {
  background: #FBF8F2;
  border: 2px solid #B8743D;
}
.dm-br {
  background: #fff;
  border: 1px solid #E6DECD;
}
.dm-bl {
  background: #F5F1EA;
  border: 1px solid #E0D6C3;
  opacity: 0.78;
}
.dm-tag {
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  margin-bottom: 4px;
}
.dm-tr .dm-tag { color: #4DB6C7; }
.dm-tl .dm-tag { color: #B8743D; }
.dm-br .dm-tag, .dm-bl .dm-tag { color: #1B3A5C; }
.dm-name {
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 18px;
  margin-bottom: 10px;
}
.dm-tr .dm-name { color: #F5F1EA; }
.dm-tl .dm-name, .dm-br .dm-name, .dm-bl .dm-name { color: #1B3A5C; }
.dm-body {
  font-size: 13.5px;
  line-height: 1.6;
}

/* Audit table reuses .channel-table family but custom wrap */
.audit-table-wrap, .cep-table-wrap {
  overflow-x: auto;
  margin: 24px 0;
  border: 1px solid #E6DECD;
  border-radius: 10px;
}
.audit-table, .cep-table {
  width: 100%;
  border-collapse: collapse;
  background: #fff;
  font-size: 13.5px;
}
.audit-table th, .cep-table th {
  background: #1B3A5C;
  color: #F5F1EA;
  font-family: 'Fraunces', serif;
  font-weight: 600;
  text-align: left;
  padding: 12px 14px;
  font-size: 13px;
  letter-spacing: 0.04em;
}
.audit-table td, .cep-table td {
  padding: 11px 14px;
  vertical-align: top;
  border-bottom: 1px solid #F0E8D6;
  line-height: 1.55;
}
.audit-table tr:last-child td, .cep-table tr:last-child td { border-bottom: none; }

/* Visual rules list */
.visual-spec h3 { margin-top: 22px; }
.visual-rules {
  margin: 14px 0 10px;
  padding-left: 22px;
}
.visual-rules li {
  font-size: 14px;
  line-height: 1.7;
  margin-bottom: 10px;
}

/* Colour grid */
.colour-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  gap: 18px;
  margin: 24px 0;
}
.colour-card {
  background: #fff;
  border: 1px solid #E6DECD;
  border-radius: 12px;
  overflow: hidden;
}
.cc-swatch {
  height: 120px;
  background: var(--swatch);
  border-bottom: 1px solid #E6DECD;
}
.cc-name {
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 22px;
  color: #1B3A5C;
  padding: 16px 22px 4px;
}
.cc-hex {
  font-family: 'Inter', system-ui, sans-serif;
  font-size: 12px;
  color: #666;
  padding: 0 22px 12px;
  letter-spacing: 0.04em;
}
.cc-rationale {
  padding: 12px 24px 22px;
  border-top: 1px solid #F0E8D6;
}
.cc-rationale h4 {
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 13px;
  color: #B8743D;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin: 12px 0 6px;
}
.cc-rationale h4:first-child { margin-top: 4px; }
.cc-rationale p {
  font-size: 13.5px;
  line-height: 1.62;
}
.forbidden-list {
  margin: 14px 0 0;
  padding-left: 22px;
}
.forbidden-list li {
  font-size: 14px;
  line-height: 1.65;
  margin-bottom: 7px;
}

/* Type grid */
.type-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  gap: 18px;
  margin: 24px 0;
}
.type-card {
  background: #fff;
  border: 1px solid #E6DECD;
  border-radius: 12px;
  padding: 26px 28px;
}
.tc-pre {
  padding-bottom: 18px;
  margin-bottom: 12px;
  border-bottom: 1px solid #F0E8D6;
}
.type-card h3 {
  margin: 4px 0 12px;
}
.type-card ul {
  padding-left: 20px;
  margin: 0;
}
.type-card li {
  font-size: 14px;
  line-height: 1.65;
  margin-bottom: 8px;
}

.type-do-dont { margin-top: 18px; }
.td-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}
.td-do, .td-dont {
  padding: 18px 22px;
  border-radius: 10px;
}
.td-do {
  background: #FBF8F2;
  border-left: 4px solid #4DB6C7;
}
.td-dont {
  background: #FAF4ED;
  border-left: 4px solid #B8743D;
}
.td-do h4, .td-dont h4 {
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 14px;
  letter-spacing: 0.14em;
  margin: 0 0 10px;
  text-transform: uppercase;
}
.td-do h4 { color: #1B3A5C; }
.td-dont h4 { color: #B8743D; }
.td-do ul, .td-dont ul { padding-left: 20px; margin: 0; }
.td-do li, .td-dont li { font-size: 13.5px; line-height: 1.6; margin-bottom: 6px; }

/* Composition rules */
.composition-rules {
  display: grid;
  grid-template-columns: 1fr;
  gap: 12px;
  margin-top: 22px;
}
.comp-rule {
  background: #fff;
  border: 1px solid #E6DECD;
  border-left: 4px solid #1B3A5C;
  border-radius: 0 10px 10px 0;
  padding: 16px 22px;
  display: grid;
  grid-template-columns: 60px 1fr;
  grid-template-areas: "num name" "num body";
  gap: 4px 16px;
}
.cr-num {
  grid-area: num;
  width: 50px; height: 50px;
  background: #1B3A5C;
  color: #4DB6C7;
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 16px;
  letter-spacing: 0.04em;
}
.cr-name {
  grid-area: name;
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 17px;
  color: #1B3A5C;
}
.cr-body {
  grid-area: body;
  font-size: 14px;
  line-height: 1.65;
  color: #333;
}

/* Auditory spec */
.auditory-spec {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(360px, 1fr));
  gap: 20px;
  margin-top: 22px;
}
.aud-part {
  background: #fff;
  border: 1px solid #E6DECD;
  border-radius: 12px;
  padding: 24px 26px;
}
.aud-part h3 {
  margin: 0 0 12px;
  padding-bottom: 10px;
  border-bottom: 2px solid #B8743D;
}
.aud-part h4 {
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 13px;
  color: #B8743D;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin: 16px 0 6px;
}
.aud-part p {
  font-size: 14px;
  line-height: 1.7;
}
.aud-part ul { padding-left: 20px; margin: 0; }
.aud-part li { font-size: 13.5px; line-height: 1.6; margin-bottom: 6px; }

/* Phrase grid */
.phrase-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(320px, 1fr));
  gap: 18px;
  margin-top: 24px;
}
.phrase-card {
  background: #fff;
  border: 1px solid #E6DECD;
  border-radius: 12px;
  overflow: hidden;
}
.pc-tag {
  background: #1B3A5C;
  color: #4DB6C7;
  padding: 10px 22px;
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}
.pc-name {
  padding: 16px 22px 8px;
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 26px;
  color: #1B3A5C;
}
.pc-body {
  padding: 8px 24px 22px;
}
.pc-body h4 {
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 13px;
  color: #B8743D;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin: 14px 0 6px;
}
.pc-body p {
  font-size: 13.5px;
  line-height: 1.65;
}

/* Character / char-rules */
.character-spec h3 { margin-top: 20px; }
.char-rules {
  margin: 12px 0 16px;
  padding-left: 22px;
}
.char-rules li {
  font-size: 14px;
  line-height: 1.7;
  margin-bottom: 8px;
}

/* Pillar grid */
.pillar-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 14px;
  margin-top: 24px;
}
.pillar-card {
  background: #fff;
  border: 1px solid #E6DECD;
  border-radius: 10px;
  padding: 16px 18px 18px;
  display: grid;
  grid-template-columns: 48px 1fr;
  grid-template-areas: "num name" "spec spec";
  gap: 4px 14px;
}
.pl-num {
  grid-area: num;
  width: 48px; height: 48px;
  background: #B8743D;
  color: #F5F1EA;
  border-radius: 8px;
  display: flex; align-items: center; justify-content: center;
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 16px;
}
.pl-name {
  grid-area: name;
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 16px;
  color: #1B3A5C;
  align-self: center;
}
.pl-spec {
  grid-area: spec;
  font-size: 13px;
  line-height: 1.55;
  color: #333;
  padding-top: 8px;
  border-top: 1px solid #F0E8D6;
}

/* Decay grid */
.decay-grid, .db-risk-grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(310px, 1fr));
  gap: 14px;
  margin-top: 22px;
}
.decay-card, .dbr-card {
  background: #fff;
  border: 1px solid #E6DECD;
  border-radius: 10px;
  padding: 16px 20px;
  border-top: 4px solid #B8743D;
}
.dbr-card { border-top-color: #4DB6C7; background: rgba(245, 241, 234, 0.96); }
.dc-tag, .dbr-tag {
  font-family: 'Fraunces', serif;
  font-weight: 700;
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #B8743D;
  margin-bottom: 6px;
}
.dbr-tag { color: #4DB6C7; }
.dc-name, .dbr-name {
  font-family: 'Fraunces', serif;
  font-weight: 600;
  font-size: 15px;
  color: #1B3A5C;
  line-height: 1.4;
  margin-bottom: 10px;
}
.dc-signal, .dc-action, .dbr-hedge {
  font-size: 13.5px;
  line-height: 1.6;
  margin-bottom: 8px;
  color: #333;
}

.refresh-cadence {
  margin: 14px 0 0;
  padding-left: 22px;
}
.refresh-cadence li {
  font-size: 14px;
  line-height: 1.7;
  margin-bottom: 7px;
}

/* Library spec */
.library-spec h3 { margin-top: 22px; }
.lib-tree, .lib-naming {
  background: #1B3A5C;
  color: #F5F1EA;
  font-family: 'JetBrains Mono', 'Courier New', monospace;
  font-size: 12.5px;
  line-height: 1.55;
  padding: 18px 22px;
  border-radius: 10px;
  overflow-x: auto;
  white-space: pre;
  margin: 14px 0;
}
.library-spec ol, .library-spec ul {
  padding-left: 22px;
  margin: 12px 0 8px;
}
.library-spec li {
  font-size: 14px;
  line-height: 1.7;
  margin-bottom: 7px;
}

/* ============================================================
   WS-06 · CHANNEL ARCHITECTURE OPERATING MANUAL
   DOC 3 · Phase 3 · /ymt-channel
   ============================================================ */

/* CH-01 · 12-channel × 7-stage Mix Matrix */
.ch-matrix-wrap {
  overflow-x: auto;
  margin: 24px 0 32px;
  border: 1px solid rgba(27, 58, 92, 0.15);
  border-radius: 8px;
  background: #fff;
}
.ch-matrix {
  width: 100%;
  min-width: 1100px;
  border-collapse: collapse;
  font-family: 'Inter', sans-serif;
  font-size: 13px;
}
.ch-matrix thead th {
  background: #1B3A5C;
  color: #F5F1EA;
  text-align: left;
  padding: 12px 10px;
  font-weight: 600;
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.5px;
  border-right: 1px solid rgba(245, 241, 234, 0.15);
}
.ch-matrix tbody td {
  padding: 10px;
  border-bottom: 1px solid rgba(27, 58, 92, 0.08);
  border-right: 1px solid rgba(27, 58, 92, 0.06);
  vertical-align: top;
  color: #1B3A5C;
  line-height: 1.5;
}
.ch-matrix tbody tr:nth-child(even) td { background: rgba(245, 241, 234, 0.4); }
.ch-matrix tbody tr:hover td { background: rgba(77, 182, 199, 0.08); }
.ch-matrix td:first-child {
  font-weight: 700;
  color: #1B3A5C;
  background: rgba(184, 116, 61, 0.08) !important;
  border-right: 2px solid #B8743D;
}

/* CH-02 · Budget allocation table */
.budget-table-wrap {
  margin: 24px 0 32px;
  border: 1px solid rgba(27, 58, 92, 0.15);
  border-radius: 8px;
  background: #fff;
  overflow-x: auto;
}
.budget-table {
  width: 100%;
  border-collapse: collapse;
  font-family: 'Inter', sans-serif;
  font-size: 14px;
}
.budget-table thead th {
  background: #1B3A5C;
  color: #F5F1EA;
  text-align: left;
  padding: 14px 12px;
  font-weight: 600;
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.5px;
}
.budget-table tbody td {
  padding: 12px;
  border-bottom: 1px solid rgba(27, 58, 92, 0.08);
  color: #1B3A5C;
}
.budget-table tbody tr:nth-child(even) td { background: rgba(245, 241, 234, 0.5); }
.budget-table td:first-child { font-weight: 600; }
.budget-total td {
  background: #B8743D !important;
  color: #fff !important;
  font-weight: 700 !important;
  font-size: 15px;
  border-top: 2px solid #1B3A5C;
}
.budget-verify {
  margin: 16px 0 24px;
  padding: 14px 18px;
  background: rgba(77, 182, 199, 0.12);
  border-left: 4px solid #4DB6C7;
  border-radius: 4px;
  font-family: 'Inter', sans-serif;
  font-size: 14px;
  color: #1B3A5C;
  line-height: 1.6;
}

/* CH-03 · Hero / Hub / Hygiene */
.hhh-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  margin: 24px 0 32px;
}
@media (max-width: 900px) {
  .hhh-grid { grid-template-columns: 1fr; }
}
.hhh-card {
  padding: 22px 22px 24px;
  border-radius: 10px;
  background: #fff;
  border: 1px solid rgba(27, 58, 92, 0.12);
  box-shadow: 0 2px 8px rgba(27, 58, 92, 0.06);
}
.hhh-card.hero { border-top: 5px solid #B8743D; }
.hhh-card.hub { border-top: 5px solid #4DB6C7; }
.hhh-card.hygiene { border-top: 5px solid #1B3A5C; }
.hhh-tag {
  display: inline-block;
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1.2px;
  text-transform: uppercase;
  padding: 4px 10px;
  border-radius: 3px;
  margin-bottom: 12px;
}
.hhh-card.hero .hhh-tag { background: #B8743D; color: #fff; }
.hhh-card.hub .hhh-tag { background: #4DB6C7; color: #1B3A5C; }
.hhh-card.hygiene .hhh-tag { background: #1B3A5C; color: #F5F1EA; }
.hhh-name {
  font-family: 'Fraunces', serif;
  font-size: 22px;
  font-weight: 600;
  color: #1B3A5C;
  margin: 0 0 10px;
  line-height: 1.2;
}
.hhh-body {
  font-family: 'Inter', sans-serif;
  font-size: 14px;
  color: #1B3A5C;
  line-height: 1.65;
  margin: 0 0 14px;
}
.hhh-channel-grid {
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
  margin-top: 10px;
}
.hhh-channel {
  display: inline-block;
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 600;
  padding: 4px 9px;
  background: rgba(27, 58, 92, 0.08);
  color: #1B3A5C;
  border-radius: 3px;
  border: 1px solid rgba(27, 58, 92, 0.15);
}

/* CH-04 · 14-touchpoint journey */
.journey-flow {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 12px;
  margin: 24px 0 32px;
}
@media (max-width: 700px) {
  .journey-flow { grid-template-columns: 1fr; }
}
.journey-step {
  display: grid;
  grid-template-columns: 60px 110px 1fr;
  gap: 12px;
  align-items: start;
  padding: 14px 16px;
  background: #fff;
  border: 1px solid rgba(27, 58, 92, 0.12);
  border-left: 4px solid #B8743D;
  border-radius: 6px;
}
.js-num {
  font-family: 'Fraunces', serif;
  font-size: 22px;
  font-weight: 700;
  color: #B8743D;
  line-height: 1;
}
.js-when {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.8px;
  color: #4DB6C7;
  padding-top: 4px;
}
.js-chan {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  font-weight: 600;
  color: #1B3A5C;
  margin-bottom: 4px;
}
.js-desc {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: #1B3A5C;
  opacity: 0.85;
  line-height: 1.5;
  grid-column: 2 / 4;
}

/* CH-05 · Attention map */
.attention-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin: 24px 0 32px;
}
@media (max-width: 900px) {
  .attention-grid { grid-template-columns: 1fr; }
}
.attention-card {
  padding: 20px;
  background: #fff;
  border-radius: 8px;
  border: 1px solid rgba(27, 58, 92, 0.12);
  box-shadow: 0 2px 6px rgba(27, 58, 92, 0.05);
}
.attention-card.high { border-top: 5px solid #B8743D; background: linear-gradient(180deg, rgba(184,116,61,0.05) 0%, #fff 30%); }
.attention-card.mid { border-top: 5px solid #4DB6C7; }
.attention-card.low { border-top: 5px solid rgba(27, 58, 92, 0.3); opacity: 0.95; }
.ac-rank {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 1.2px;
  color: #B8743D;
  margin-bottom: 10px;
}
.attention-card.mid .ac-rank { color: #4DB6C7; }
.attention-card.low .ac-rank { color: rgba(27, 58, 92, 0.6); }
.ac-surfaces {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: #1B3A5C;
  line-height: 1.6;
}

/* CH-06 · Attribution table */
.attrib-table-wrap {
  overflow-x: auto;
  margin: 24px 0 32px;
  border: 1px solid rgba(27, 58, 92, 0.15);
  border-radius: 8px;
  background: #fff;
}
.attrib-table {
  width: 100%;
  border-collapse: collapse;
  font-family: 'Inter', sans-serif;
  font-size: 14px;
}
.attrib-table thead th {
  background: #1B3A5C;
  color: #F5F1EA;
  padding: 12px;
  text-align: left;
  font-weight: 600;
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.5px;
}
.attrib-table tbody td {
  padding: 12px;
  border-bottom: 1px solid rgba(27, 58, 92, 0.08);
  color: #1B3A5C;
  vertical-align: top;
}
.attrib-table tbody tr:nth-child(even) td { background: rgba(245, 241, 234, 0.5); }
.attrib-table td:first-child { font-weight: 600; }
.report-hier {
  font-family: 'Inter', sans-serif;
  font-size: 14px;
  background: rgba(77, 182, 199, 0.1);
  border-left: 4px solid #4DB6C7;
  padding: 14px 18px;
  margin: 16px 0;
  border-radius: 4px;
  line-height: 1.7;
  color: #1B3A5C;
}

/* CH-07 · Owned/Earned/Paid per LOB */
.oep-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  margin: 24px 0 32px;
}
@media (max-width: 900px) {
  .oep-grid { grid-template-columns: 1fr; }
}
.oep-card {
  padding: 22px;
  background: #fff;
  border-radius: 10px;
  border: 1px solid rgba(27, 58, 92, 0.12);
  box-shadow: 0 2px 8px rgba(27, 58, 92, 0.06);
}
.oep-card.pools { border-top: 5px solid #4DB6C7; }
.oep-card.termite { border-top: 5px solid #B8743D; }
.oep-card.units { border-top: 5px solid #1B3A5C; }
.oep-tag {
  display: inline-block;
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1.2px;
  text-transform: uppercase;
  padding: 4px 10px;
  border-radius: 3px;
  margin-bottom: 12px;
  background: rgba(27, 58, 92, 0.08);
  color: #1B3A5C;
}
.oep-card.pools .oep-tag { background: #4DB6C7; color: #1B3A5C; }
.oep-card.termite .oep-tag { background: #B8743D; color: #fff; }
.oep-card.units .oep-tag { background: #1B3A5C; color: #F5F1EA; }
.oep-now, .oep-2030 {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: #1B3A5C;
  line-height: 1.6;
  margin: 8px 0 12px;
  padding: 10px 12px;
  background: rgba(245, 241, 234, 0.6);
  border-radius: 4px;
  border-left: 3px solid rgba(27, 58, 92, 0.2);
}
.oep-2030 { border-left-color: #B8743D; }
.oep-rationale {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: #1B3A5C;
  opacity: 0.85;
  line-height: 1.6;
  margin-top: 10px;
  padding-top: 12px;
  border-top: 1px dashed rgba(27, 58, 92, 0.2);
  font-style: italic;
}

/* CH-08 · Sunset triggers */
.sunset-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
  margin: 24px 0 32px;
}
@media (max-width: 800px) {
  .sunset-grid { grid-template-columns: 1fr; }
}
.sunset-card {
  padding: 18px 20px;
  background: #fff;
  border-radius: 8px;
  border: 1px solid rgba(27, 58, 92, 0.12);
  border-left: 4px solid #B8743D;
}
.sn-tag {
  display: inline-block;
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1.2px;
  text-transform: uppercase;
  color: #B8743D;
  margin-bottom: 8px;
}
.sn-name {
  font-family: 'Fraunces', serif;
  font-size: 18px;
  font-weight: 600;
  color: #1B3A5C;
  margin: 0 0 8px;
}
.sn-action {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: #1B3A5C;
  line-height: 1.6;
}

/* CH-09 · Test protocol */
.test-protocol {
  margin: 24px 0 32px;
  padding: 22px 26px;
  background: linear-gradient(135deg, rgba(27,58,92,0.04) 0%, rgba(77,182,199,0.08) 100%);
  border: 1px solid rgba(27, 58, 92, 0.15);
  border-radius: 10px;
}
.test-stages {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 12px;
  margin-bottom: 24px;
}
@media (max-width: 1000px) {
  .test-stages { grid-template-columns: repeat(2, 1fr); }
}
.test-stages > div {
  padding: 14px;
  background: #fff;
  border-radius: 6px;
  border-top: 3px solid #4DB6C7;
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: #1B3A5C;
  line-height: 1.5;
}
.test-pipeline {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 12px;
}
@media (max-width: 700px) {
  .test-pipeline { grid-template-columns: 1fr; }
}
.test-pipeline > div {
  padding: 14px 16px;
  background: #fff;
  border-radius: 6px;
  border-left: 4px solid #B8743D;
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: #1B3A5C;
  line-height: 1.55;
}

/* CH-10 · Orchestration handshakes */
.orch-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 18px;
  margin: 24px 0 32px;
}
@media (max-width: 800px) {
  .orch-grid { grid-template-columns: 1fr; }
}
.orch-card {
  display: grid;
  grid-template-columns: 60px 1fr;
  gap: 14px;
  padding: 18px 20px;
  background: #fff;
  border: 1px solid rgba(27, 58, 92, 0.12);
  border-radius: 8px;
  box-shadow: 0 2px 6px rgba(27, 58, 92, 0.04);
}
.o-num {
  font-family: 'Fraunces', serif;
  font-size: 30px;
  font-weight: 700;
  color: #B8743D;
  line-height: 1;
}
.o-name {
  font-family: 'Fraunces', serif;
  font-size: 17px;
  font-weight: 600;
  color: #1B3A5C;
  margin: 0 0 6px;
  line-height: 1.25;
}
.o-body {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: #1B3A5C;
  line-height: 1.6;
}

/* CH-11 · Reporting cadence */
.reporting-table-wrap {
  overflow-x: auto;
  margin: 24px 0 32px;
  border: 1px solid rgba(27, 58, 92, 0.15);
  border-radius: 8px;
  background: #fff;
}
.reporting-table {
  width: 100%;
  border-collapse: collapse;
  font-family: 'Inter', sans-serif;
  font-size: 13px;
}
.reporting-table thead th {
  background: #1B3A5C;
  color: #F5F1EA;
  padding: 12px;
  text-align: left;
  font-weight: 600;
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.5px;
}
.reporting-table tbody td {
  padding: 11px 12px;
  border-bottom: 1px solid rgba(27, 58, 92, 0.08);
  color: #1B3A5C;
  vertical-align: top;
  line-height: 1.55;
}
.reporting-table tbody tr:nth-child(even) td { background: rgba(245, 241, 234, 0.5); }
.reporting-table td:first-child {
  font-weight: 700;
  background: rgba(184, 116, 61, 0.08) !important;
}

/* CH-12 · Channel risks */
.ch-risk-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
  margin: 24px 0 32px;
}
@media (max-width: 800px) {
  .ch-risk-grid { grid-template-columns: 1fr; }
}
.chr-card {
  padding: 18px 20px;
  background: #fff;
  border: 1px solid rgba(27, 58, 92, 0.12);
  border-left: 4px solid #B8743D;
  border-radius: 8px;
}
.chr-tag {
  display: inline-block;
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1.2px;
  text-transform: uppercase;
  color: #B8743D;
  margin-bottom: 8px;
}
.chr-name {
  font-family: 'Fraunces', serif;
  font-size: 17px;
  font-weight: 600;
  color: #1B3A5C;
  margin: 0 0 8px;
}
.chr-hedge {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: #1B3A5C;
  line-height: 1.6;
}

/* Shared legend (used across WS-06 visuals) */
.legend {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin: 12px 0 20px;
  font-family: 'Inter', sans-serif;
  font-size: 12px;
  color: #1B3A5C;
}
.legend > span {
  display: inline-flex;
  align-items: center;
  gap: 6px;
}
.legend > span::before {
  content: '';
  width: 12px;
  height: 12px;
  border-radius: 2px;
  background: #B8743D;
}
.legend > span:nth-child(2)::before { background: #4DB6C7; }
.legend > span:nth-child(3)::before { background: #1B3A5C; }

/* ============================================================
   WS-08 · GEO/AEO OPERATING MANUAL
   DOC 3 · Phase 3 · /ymt-geo
   ============================================================ */

/* GEO-01/02 · GEO method table */
.geo-method-table-wrap {
  overflow-x: auto;
  margin: 24px 0 32px;
  border: 1px solid rgba(27, 58, 92, 0.15);
  border-radius: 8px;
  background: #fff;
}
.geo-method-table {
  width: 100%;
  border-collapse: collapse;
  font-family: 'Inter', sans-serif;
  font-size: 14px;
}
.geo-method-table thead th {
  background: #1B3A5C;
  color: #F5F1EA;
  text-align: left;
  padding: 12px 14px;
  font-weight: 600;
  font-size: 12px;
  text-transform: uppercase;
  letter-spacing: 0.5px;
}
.geo-method-table tbody td {
  padding: 12px 14px;
  border-bottom: 1px solid rgba(27, 58, 92, 0.08);
  color: #1B3A5C;
  vertical-align: top;
  line-height: 1.55;
}
.geo-method-table tbody tr:nth-child(even) td { background: rgba(245, 241, 234, 0.5); }
.geo-method-table td:first-child {
  font-weight: 700;
  background: rgba(184, 116, 61, 0.08) !important;
  border-right: 2px solid #B8743D;
  white-space: nowrap;
}
.geo-method-table td:nth-child(2) {
  font-weight: 700;
  color: #B8743D;
  white-space: nowrap;
}

/* GEO citation example callout */
.geo-example {
  margin: 24px 0;
  padding: 22px 26px;
  background: linear-gradient(135deg, rgba(77, 182, 199, 0.08) 0%, rgba(245, 241, 234, 0.6) 100%);
  border: 1px solid rgba(77, 182, 199, 0.3);
  border-left: 5px solid #4DB6C7;
  border-radius: 8px;
}
.geo-eg-tag {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1px;
  text-transform: uppercase;
  color: #4DB6C7;
  margin-bottom: 12px;
}
.geo-example p {
  font-family: 'Inter', sans-serif;
  font-size: 14px;
  color: #1B3A5C;
  line-height: 1.7;
  margin: 0;
}

/* GEO-03 · llms.txt pre block */
.llms-txt-pre {
  margin: 20px 0 32px;
  padding: 22px 26px;
  background: #1B3A5C;
  color: #F5F1EA;
  border-radius: 8px;
  overflow-x: auto;
  font-family: 'SFMono-Regular', 'Menlo', 'Monaco', 'Consolas', monospace;
  font-size: 12.5px;
  line-height: 1.7;
  max-height: 600px;
  overflow-y: auto;
}
.llms-txt-pre code {
  font-family: inherit;
  white-space: pre-wrap;
  word-break: break-word;
}

/* GEO-04 · Schema grid */
.schema-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 22px;
  margin: 24px 0 32px;
}
@media (max-width: 900px) {
  .schema-grid { grid-template-columns: 1fr; }
}
.schema-card {
  padding: 22px 24px;
  background: #fff;
  border-radius: 10px;
  border: 1px solid rgba(27, 58, 92, 0.12);
  border-top: 5px solid #B8743D;
  box-shadow: 0 2px 8px rgba(27, 58, 92, 0.05);
}
.schema-name {
  font-family: 'Fraunces', serif;
  font-size: 20px;
  font-weight: 600;
  color: #1B3A5C;
  margin: 0 0 6px;
}
.schema-where {
  font-family: 'Inter', sans-serif;
  font-size: 12px;
  color: #4DB6C7;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.8px;
  margin-bottom: 12px;
}
.schema-card p {
  font-family: 'Inter', sans-serif;
  font-size: 13.5px;
  color: #1B3A5C;
  line-height: 1.6;
  margin: 0 0 14px;
}
.schema-pre {
  margin: 0;
  padding: 14px 16px;
  background: #f5f5f0;
  border: 1px solid rgba(27, 58, 92, 0.1);
  border-radius: 6px;
  overflow-x: auto;
  font-family: 'SFMono-Regular', 'Menlo', 'Monaco', 'Consolas', monospace;
  font-size: 11.5px;
  line-height: 1.55;
  color: #1B3A5C;
  max-height: 320px;
  overflow-y: auto;
}
.schema-pre code {
  font-family: inherit;
  white-space: pre;
}

/* GEO-05 · E-E-A-T grid */
.eeat-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
  margin: 24px 0 32px;
}
@media (max-width: 1100px) {
  .eeat-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 600px) {
  .eeat-grid { grid-template-columns: 1fr; }
}
.eeat-card {
  padding: 22px;
  background: #fff;
  border-radius: 10px;
  border: 1px solid rgba(27, 58, 92, 0.12);
  box-shadow: 0 2px 8px rgba(27, 58, 92, 0.06);
}
.eeat-card.e { border-top: 5px solid #B8743D; }
.eeat-card.e2 { border-top: 5px solid #4DB6C7; }
.eeat-card.a { border-top: 5px solid #1B3A5C; }
.eeat-card.t { border-top: 5px solid #2d7a3e; }
.eeat-letter {
  font-family: 'Fraunces', serif;
  font-size: 48px;
  font-weight: 700;
  line-height: 1;
  margin-bottom: 4px;
}
.eeat-card.e .eeat-letter { color: #B8743D; }
.eeat-card.e2 .eeat-letter { color: #4DB6C7; }
.eeat-card.a .eeat-letter { color: #1B3A5C; }
.eeat-card.t .eeat-letter { color: #2d7a3e; }
.eeat-name {
  font-family: 'Fraunces', serif;
  font-size: 18px;
  font-weight: 600;
  color: #1B3A5C;
  margin: 0 0 12px;
}
.eeat-card p {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: #1B3A5C;
  line-height: 1.6;
  margin: 0 0 10px;
}
.eeat-card ul {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: #1B3A5C;
  line-height: 1.55;
  padding-left: 18px;
  margin: 0;
}
.eeat-card ul li { margin-bottom: 5px; }

/* GEO-06 · Pillar grid */
.pillar-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
  margin: 24px 0 32px;
}
@media (max-width: 800px) {
  .pillar-grid { grid-template-columns: 1fr; }
}
.pillar-card {
  padding: 18px 20px;
  background: #fff;
  border-radius: 8px;
  border: 1px solid rgba(27, 58, 92, 0.12);
  border-left: 4px solid #B8743D;
}
.pillar-card.tdr { border-left-color: #B8743D; }
.pillar-card.poe { border-left-color: #4DB6C7; }
.pillar-card.ur { border-left-color: #1B3A5C; }
.pillar-tag {
  display: inline-block;
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1.2px;
  text-transform: uppercase;
  margin-bottom: 8px;
  padding: 3px 8px;
  border-radius: 3px;
  color: #fff;
}
.pillar-card.tdr .pillar-tag { background: #B8743D; }
.pillar-card.poe .pillar-tag { background: #4DB6C7; color: #1B3A5C; }
.pillar-card.ur .pillar-tag { background: #1B3A5C; }
.pillar-name {
  font-family: 'Fraunces', serif;
  font-size: 18px;
  font-weight: 600;
  color: #1B3A5C;
  margin: 0 0 6px;
  line-height: 1.25;
}
.pillar-target {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: #1B3A5C;
  opacity: 0.8;
  font-style: italic;
}

/* GEO-07 · Content map table */
.content-map-wrap {
  overflow-x: auto;
  margin: 16px 0 32px;
  border: 1px solid rgba(27, 58, 92, 0.15);
  border-radius: 8px;
  background: #fff;
  max-height: 600px;
  overflow-y: auto;
}
.content-map-table {
  width: 100%;
  border-collapse: collapse;
  font-family: 'Inter', sans-serif;
  font-size: 13px;
}
.content-map-table thead th {
  position: sticky;
  top: 0;
  background: #1B3A5C;
  color: #F5F1EA;
  text-align: left;
  padding: 12px 14px;
  font-weight: 600;
  font-size: 11px;
  text-transform: uppercase;
  letter-spacing: 0.5px;
  z-index: 1;
}
.content-map-table tbody td {
  padding: 10px 14px;
  border-bottom: 1px solid rgba(27, 58, 92, 0.06);
  color: #1B3A5C;
  vertical-align: top;
  line-height: 1.45;
}
.content-map-table tbody tr:nth-child(even) td { background: rgba(245, 241, 234, 0.4); }
.content-map-table tbody tr:hover td { background: rgba(77, 182, 199, 0.08); }
.content-map-table td:first-child {
  font-weight: 700;
  color: #B8743D;
  width: 40px;
}
.content-map-table td:nth-child(2) {
  font-weight: 600;
  white-space: nowrap;
  font-size: 11.5px;
}
.content-map-table td:last-child {
  text-align: right;
  white-space: nowrap;
  font-weight: 600;
  color: #4DB6C7;
}

/* GEO-08 · Programmatic grid */
.programmatic-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
  margin: 20px 0 32px;
}
@media (max-width: 900px) {
  .programmatic-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 600px) {
  .programmatic-grid { grid-template-columns: 1fr; }
}
.programmatic-card {
  padding: 14px 16px;
  background: #fff;
  border-radius: 6px;
  border: 1px solid rgba(27, 58, 92, 0.12);
  border-top: 3px solid #4DB6C7;
}
.pg-tag {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.8px;
  color: #B8743D;
  margin-bottom: 6px;
}
.pg-url {
  font-family: 'SFMono-Regular', 'Menlo', 'Monaco', monospace;
  font-size: 12px;
  color: #1B3A5C;
  word-break: break-all;
}

/* GEO-09 · PAA grid */
.paa-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin: 24px 0 32px;
}
@media (max-width: 1000px) {
  .paa-grid { grid-template-columns: 1fr; }
}
.paa-card {
  padding: 22px 24px;
  background: #fff;
  border-radius: 10px;
  border: 1px solid rgba(27, 58, 92, 0.12);
  border-top: 5px solid #B8743D;
}
.paa-tag {
  display: inline-block;
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1.2px;
  text-transform: uppercase;
  color: #fff;
  background: #B8743D;
  padding: 4px 10px;
  border-radius: 3px;
  margin-bottom: 14px;
}
.paa-card ol {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: #1B3A5C;
  line-height: 1.6;
  padding-left: 22px;
  margin: 0;
}
.paa-card ol li {
  margin-bottom: 8px;
}

/* GEO-10 · Engine grid */
.engine-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 18px;
  margin: 24px 0 32px;
}
@media (max-width: 800px) {
  .engine-grid { grid-template-columns: 1fr; }
}
.engine-card {
  padding: 22px 24px;
  background: #fff;
  border-radius: 10px;
  border: 1px solid rgba(27, 58, 92, 0.12);
  border-left: 5px solid #4DB6C7;
  box-shadow: 0 2px 8px rgba(27, 58, 92, 0.05);
}
.engine-name {
  font-family: 'Fraunces', serif;
  font-size: 19px;
  font-weight: 600;
  color: #1B3A5C;
  margin: 0 0 6px;
}
.engine-share {
  font-family: 'Inter', sans-serif;
  font-size: 12px;
  color: #B8743D;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.5px;
  margin-bottom: 12px;
}
.engine-card p {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: #1B3A5C;
  line-height: 1.6;
  margin: 0 0 8px;
}

/* GEO-13 · Technical grid */
.tech-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin: 24px 0 32px;
}
@media (max-width: 900px) {
  .tech-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 600px) {
  .tech-grid { grid-template-columns: 1fr; }
}
.tech-card {
  padding: 18px 20px;
  background: #fff;
  border-radius: 8px;
  border: 1px solid rgba(27, 58, 92, 0.12);
  border-top: 4px solid #2d7a3e;
}
.tech-name {
  font-family: 'Fraunces', serif;
  font-size: 16px;
  font-weight: 600;
  color: #1B3A5C;
  margin: 0 0 4px;
}
.tech-target {
  font-family: 'Inter', sans-serif;
  font-size: 12px;
  color: #2d7a3e;
  font-weight: 700;
  margin-bottom: 10px;
}
.tech-card p {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: #1B3A5C;
  line-height: 1.55;
  margin: 0;
}

/* GEO-14 · Authority grid */
.authority-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 18px;
  margin: 24px 0 32px;
}
@media (max-width: 800px) {
  .authority-grid { grid-template-columns: 1fr; }
}
.authority-card {
  padding: 22px 24px;
  background: #fff;
  border-radius: 10px;
  border: 1px solid rgba(27, 58, 92, 0.12);
  border-left: 5px solid #B8743D;
}
.auth-tag {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1.2px;
  text-transform: uppercase;
  color: #B8743D;
  margin-bottom: 10px;
}
.authority-card p {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: #1B3A5C;
  line-height: 1.6;
  margin: 0 0 10px;
}

/* GEO-15 · Measurement grid */
.measure-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 16px;
  margin: 24px 0 32px;
}
@media (max-width: 900px) {
  .measure-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 600px) {
  .measure-grid { grid-template-columns: 1fr; }
}
.measure-card {
  padding: 18px 20px;
  background: #fff;
  border-radius: 8px;
  border: 1px solid rgba(27, 58, 92, 0.12);
  border-top: 4px solid #4DB6C7;
}
.m-tag {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 1px;
  text-transform: uppercase;
  color: #4DB6C7;
  margin-bottom: 10px;
}
.measure-card p {
  font-family: 'Inter', sans-serif;
  font-size: 13px;
  color: #1B3A5C;
  line-height: 1.6;
  margin: 0 0 8px;
}

/* ============================================================ */
/* WS-09 PAID MEDIA OPERATING MANUAL — /ymt-paid                */
/* Phase 3 · DOC 3 · 16 PM-XX items                             */
/* Append: ~540 lines covering allocation, account trees,       */
/* creative matrix, headline lab, audience grid, bid tree,      */
/* measurement pyramid, handshake grid                          */
/* ============================================================ */

/* --- PM-01 / PM-02 · Allocation block --------------------- */
.paid-alloc-wrap{margin:32px 0 16px;border:1px solid var(--ink-12, #1B3A5C);border-radius:6px;overflow:hidden;background:#fff}
.paid-alloc{width:100%;border-collapse:collapse;font-size:13px;line-height:1.4}
.paid-alloc thead th{background:#1B3A5C;color:#F5F1EA;font-family:'Inter',sans-serif;font-weight:600;text-align:left;padding:10px 14px;font-size:11px;text-transform:uppercase;letter-spacing:0.05em;border-bottom:2px solid #B8743D}
.paid-alloc tbody td{padding:10px 14px;border-bottom:1px solid rgba(27,58,92,0.08);vertical-align:top}
.paid-alloc tbody tr:nth-child(even) td{background:rgba(245,241,234,0.5)}
.paid-alloc tbody tr:hover td{background:rgba(77,182,199,0.08)}
.paid-alloc td.num{text-align:right;font-variant-numeric:tabular-nums;font-weight:500;color:#1B3A5C}
.paid-alloc tfoot td{padding:12px 14px;font-weight:700;background:#F5F1EA;color:#1B3A5C;border-top:2px solid #B8743D;font-size:13px}
.paid-alloc tfoot td.num{font-variant-numeric:tabular-nums}
.alloc-total{display:flex;justify-content:space-between;align-items:baseline;padding:18px 24px;margin-top:0;background:#1B3A5C;color:#F5F1EA;font-family:'Fraunces',serif}
.alloc-total .lbl{font-size:14px;text-transform:uppercase;letter-spacing:0.08em;opacity:0.85}
.alloc-total .val{font-size:28px;font-weight:600;color:#4DB6C7;font-variant-numeric:tabular-nums}
.budget-verify{margin-top:18px;padding:16px 20px;border-left:4px solid #4DB6C7;background:rgba(77,182,199,0.08);font-size:13px;line-height:1.55;color:#1B3A5C}
.budget-verify strong{color:#B8743D;font-weight:600}

/* --- PM-02 · LOB allocation cards ------------------------ */
.lob-alloc-wrap{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin:24px 0 8px}
@media (max-width:780px){.lob-alloc-wrap{grid-template-columns:1fr}}
.lob-alloc{padding:20px 22px;border:1px solid rgba(27,58,92,0.18);border-top:5px solid #B8743D;border-radius:6px;background:#fff;display:flex;flex-direction:column;gap:8px}
.lob-alloc:nth-child(2){border-top-color:#4DB6C7}
.lob-alloc:nth-child(3){border-top-color:#1B3A5C}
.lob-alloc .lob-name{font-family:'Inter',sans-serif;font-size:11px;font-weight:600;text-transform:uppercase;letter-spacing:0.09em;color:#B8743D}
.lob-alloc:nth-child(2) .lob-name{color:#4DB6C7}
.lob-alloc:nth-child(3) .lob-name{color:#1B3A5C}
.lob-alloc .lob-amt{font-family:'Fraunces',serif;font-size:28px;font-weight:600;color:#1B3A5C;font-variant-numeric:tabular-nums;line-height:1}
.lob-alloc .lob-pct{font-size:13px;color:rgba(27,58,92,0.7);font-weight:500}
.lob-alloc .lob-rationale{font-size:12.5px;line-height:1.55;color:rgba(27,58,92,0.85);margin-top:6px}

/* --- PM-03 · Google Ads account tree --------------------- */
.account-tree{margin:24px 0;padding:24px;background:linear-gradient(180deg,#F5F1EA 0%,#fff 100%);border:1px solid rgba(27,58,92,0.15);border-radius:6px}
.acc-mcc{padding:14px 20px;background:#1B3A5C;color:#F5F1EA;border-radius:4px;font-family:'Inter',sans-serif;font-weight:600;font-size:14px;display:flex;justify-content:space-between;align-items:center}
.acc-mcc::before{content:"⬢";color:#B8743D;font-size:18px;margin-right:8px}
.acc-mcc .mcc-meta{font-size:11px;font-weight:400;opacity:0.75;letter-spacing:0.05em;text-transform:uppercase}
.acc-sub{margin:12px 0 0 28px;padding:12px 18px;background:#fff;border:1px solid rgba(27,58,92,0.18);border-left:4px solid #4DB6C7;border-radius:4px;position:relative}
.acc-sub::before{content:"";position:absolute;left:-18px;top:50%;width:14px;height:1px;background:rgba(27,58,92,0.3)}
.acc-sub .sub-name{font-family:'Inter',sans-serif;font-weight:600;font-size:13px;color:#1B3A5C}
.acc-sub .sub-budget{font-size:12px;color:rgba(27,58,92,0.7);font-variant-numeric:tabular-nums}

/* --- PM-03 · Campaign tree -------------------------------- */
.campaign-tree{margin-top:20px;display:flex;flex-direction:column;gap:12px}
.camp-block{padding:16px 20px;border:1px solid rgba(27,58,92,0.18);border-radius:5px;background:#fff;border-left:5px solid #B8743D}
.camp-block:nth-child(2n){border-left-color:#4DB6C7}
.camp-block:nth-child(3n){border-left-color:#1B3A5C}
.camp-name{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:8px;flex-wrap:wrap;gap:8px}
.camp-name .nm{font-family:'Inter',sans-serif;font-weight:700;font-size:13px;color:#1B3A5C;letter-spacing:0.02em}
.camp-budget{font-family:'Inter',sans-serif;font-size:11px;font-weight:600;color:#B8743D;background:rgba(184,116,61,0.1);padding:3px 10px;border-radius:3px;font-variant-numeric:tabular-nums}
.camp-block .camp-body{font-size:12.5px;line-height:1.55;color:rgba(27,58,92,0.85)}
.camp-block .camp-body ul{margin:6px 0 0;padding-left:18px}
.camp-block .camp-body li{margin-bottom:3px}

/* --- PM-04 · Meta tree ------------------------------------ */
.meta-tree{margin:24px 0;display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
@media (max-width:780px){.meta-tree{grid-template-columns:1fr}}
.meta-bm,.meta-pixel,.meta-ad{padding:16px 18px;background:#fff;border:1px solid rgba(27,58,92,0.15);border-radius:5px;border-top:4px solid #1B3A5C}
.meta-pixel{border-top-color:#4DB6C7}
.meta-ad{border-top-color:#B8743D}
.meta-bm .meta-lbl,.meta-pixel .meta-lbl,.meta-ad .meta-lbl{font-family:'Inter',sans-serif;font-size:10px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;color:#B8743D}
.meta-pixel .meta-lbl{color:#4DB6C7}
.meta-ad .meta-lbl{color:#1B3A5C}
.meta-bm h4,.meta-pixel h4,.meta-ad h4{font-family:'Fraunces',serif;font-size:18px;font-weight:600;margin:4px 0 8px;color:#1B3A5C;line-height:1.2}
.meta-bm p,.meta-pixel p,.meta-ad p{font-size:12.5px;line-height:1.5;color:rgba(27,58,92,0.85);margin:0 0 6px}
.meta-cell{display:flex;justify-content:space-between;align-items:baseline;font-size:12px;padding:4px 0;border-bottom:1px dashed rgba(27,58,92,0.12)}
.meta-cell:last-child{border-bottom:none}
.meta-cell .meta-num{font-family:'Inter',sans-serif;font-weight:600;color:#B8743D;font-variant-numeric:tabular-nums}

/* --- PM-07 · 120-cell creative matrix --------------------- */
.creative-matrix-wrap{margin:24px 0;border:1px solid rgba(27,58,92,0.2);border-radius:6px;overflow:hidden;background:#fff}
.creative-matrix{width:100%;border-collapse:collapse;font-size:11.5px;line-height:1.4}
.creative-matrix thead th{background:#1B3A5C;color:#F5F1EA;font-family:'Inter',sans-serif;font-weight:600;text-transform:uppercase;letter-spacing:0.04em;font-size:10px;padding:8px 10px;text-align:left;border-bottom:2px solid #B8743D}
.creative-matrix tbody td{padding:8px 10px;border-bottom:1px solid rgba(27,58,92,0.08);border-right:1px solid rgba(27,58,92,0.06);vertical-align:top}
.creative-matrix tbody td:last-child{border-right:none}
.creative-matrix tbody tr:nth-child(even) td{background:rgba(245,241,234,0.4)}
.creative-matrix tbody tr:hover td{background:rgba(77,182,199,0.06)}
.creative-matrix td.stage{font-family:'Inter',sans-serif;font-weight:700;text-transform:uppercase;font-size:9.5px;letter-spacing:0.06em;color:#B8743D;background:#F5F1EA !important;width:90px}
.creative-matrix td.angle{font-weight:600;color:#1B3A5C;width:160px}
.creative-matrix td.spec{color:rgba(27,58,92,0.85);font-size:11px}
.creative-matrix td.format{font-style:italic;color:rgba(27,58,92,0.65);font-size:10.5px;width:110px}

/* --- PM-07 · Asset spec grid (compact format spec) ------- */
.asset-spec-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;margin:18px 0}
@media (max-width:880px){.asset-spec-grid{grid-template-columns:repeat(2,1fr)}}
@media (max-width:480px){.asset-spec-grid{grid-template-columns:1fr}}
.asset-spec{padding:12px 14px;background:#F5F1EA;border-left:3px solid #4DB6C7;border-radius:3px}
.asset-spec .spec-name{font-family:'Inter',sans-serif;font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.05em;color:#1B3A5C;margin-bottom:4px}
.asset-spec .spec-body{font-size:11.5px;line-height:1.45;color:rgba(27,58,92,0.8);font-variant-numeric:tabular-nums}

/* --- PM-08 · 62 headline lab ------------------------------ */
.headline-lab{margin:24px 0;display:flex;flex-direction:column;gap:16px}
.hl-stage{padding:18px 22px;border:1px solid rgba(27,58,92,0.15);border-left:5px solid #B8743D;border-radius:5px;background:#fff}
.hl-stage:nth-of-type(2){border-left-color:#4DB6C7}
.hl-stage:nth-of-type(3){border-left-color:#1B3A5C}
.hl-stage:nth-of-type(4){border-left-color:#B8743D}
.hl-stage:nth-of-type(5){border-left-color:#4DB6C7}
.hl-stage .hl-stage-head{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:12px;padding-bottom:10px;border-bottom:1px dashed rgba(27,58,92,0.15);flex-wrap:wrap;gap:8px}
.hl-stage .hl-stage-name{font-family:'Fraunces',serif;font-size:18px;font-weight:600;color:#1B3A5C}
.hl-stage .hl-stage-meta{font-family:'Inter',sans-serif;font-size:10.5px;font-weight:600;text-transform:uppercase;letter-spacing:0.07em;color:rgba(27,58,92,0.55)}
.hl-stage .hl-list{margin:0;padding:0;list-style:none}
.hl-stage .hl-list li{padding:6px 0;font-size:13px;line-height:1.5;color:rgba(27,58,92,0.92);border-bottom:1px dotted rgba(27,58,92,0.08);display:flex;gap:10px;align-items:baseline}
.hl-stage .hl-list li:last-child{border-bottom:none}
.hl-stage .hl-list li::before{content:"▸";color:#B8743D;font-size:11px;flex-shrink:0;margin-top:2px}
.hl-tag{display:inline-block;background:rgba(184,116,61,0.1);color:#B8743D;font-family:'Inter',sans-serif;font-size:9.5px;font-weight:700;text-transform:uppercase;letter-spacing:0.06em;padding:2px 7px;border-radius:2px;margin-right:8px;flex-shrink:0}
.hl-tag.tdr{background:rgba(184,116,61,0.12);color:#B8743D}
.hl-tag.poe{background:rgba(77,182,199,0.15);color:#2F8FA3}
.hl-tag.ur{background:rgba(27,58,92,0.1);color:#1B3A5C}

/* --- PM-09 · Audience grid (cold/warm/hot) --------------- */
.audience-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin:24px 0}
@media (max-width:880px){.audience-grid{grid-template-columns:1fr}}
.audience-grid .aud-col{display:flex;flex-direction:column;gap:12px}
.audience-card{padding:14px 16px;border-radius:5px;background:#fff;border:1px solid rgba(27,58,92,0.15);position:relative}
.audience-card.cold{border-left:5px solid #4DB6C7;background:linear-gradient(180deg,rgba(77,182,199,0.04) 0%,#fff 60%)}
.audience-card.warm{border-left:5px solid #B8743D;background:linear-gradient(180deg,rgba(184,116,61,0.05) 0%,#fff 60%)}
.audience-card.hot{border-left:5px solid #1B3A5C;background:linear-gradient(180deg,rgba(27,58,92,0.06) 0%,#fff 60%)}
.audience-card .aud-temp{font-family:'Inter',sans-serif;font-size:9.5px;font-weight:700;text-transform:uppercase;letter-spacing:0.09em;padding:2px 8px;border-radius:2px;display:inline-block;margin-bottom:6px}
.audience-card.cold .aud-temp{background:#4DB6C7;color:#fff}
.audience-card.warm .aud-temp{background:#B8743D;color:#fff}
.audience-card.hot .aud-temp{background:#1B3A5C;color:#F5F1EA}
.audience-card .aud-name{font-family:'Fraunces',serif;font-size:15px;font-weight:600;color:#1B3A5C;line-height:1.25;margin:0 0 6px}
.audience-card .aud-body{font-size:12px;line-height:1.5;color:rgba(27,58,92,0.85)}
.audience-card .aud-body p{margin:0 0 4px}
.audience-card .aud-body strong{color:#B8743D;font-weight:600}

/* --- PM-10 · Bid strategy decision tree ------------------ */
.bid-tree{margin:24px 0;display:flex;flex-direction:column;gap:0;position:relative}
.bid-stage{padding:18px 22px;border:1px solid rgba(27,58,92,0.15);background:#fff;position:relative;margin-bottom:24px}
.bid-stage:last-child{margin-bottom:0}
.bid-stage:not(:last-child)::after{content:"▼";position:absolute;left:50%;bottom:-22px;transform:translateX(-50%);color:#B8743D;font-size:18px;z-index:2}
.bid-stage:nth-child(1){border-left:5px solid #4DB6C7;border-radius:5px}
.bid-stage:nth-child(2){border-left:5px solid #B8743D;border-radius:5px}
.bid-stage:nth-child(3){border-left:5px solid #1B3A5C;border-radius:5px}
.bid-stage:nth-child(4){border-left:5px solid #B8743D;border-radius:5px;background:linear-gradient(180deg,rgba(184,116,61,0.04) 0%,#fff 100%)}
.bs-stage{display:flex;justify-content:space-between;align-items:baseline;margin-bottom:10px;flex-wrap:wrap;gap:8px}
.bs-stage .bs-name{font-family:'Fraunces',serif;font-size:17px;font-weight:600;color:#1B3A5C}
.bs-stage .bs-trigger{font-family:'Inter',sans-serif;font-size:10.5px;font-weight:600;text-transform:uppercase;letter-spacing:0.06em;color:#B8743D;background:rgba(184,116,61,0.1);padding:3px 9px;border-radius:3px}
.bs-action{font-size:13px;line-height:1.55;color:rgba(27,58,92,0.92);margin:8px 0 4px}
.bs-action strong{color:#1B3A5C;font-weight:600}
.bs-action ul{margin:6px 0 0;padding-left:18px}
.bs-action li{margin-bottom:3px}

/* --- PM-13 · Measurement pyramid -------------------------- */
.measure-pyramid{margin:28px 0;display:flex;flex-direction:column;gap:0;align-items:center}
.mp-tier{width:100%;padding:18px 24px;color:#F5F1EA;text-align:center;position:relative;clip-path:polygon(8% 0,92% 0,100% 100%,0% 100%)}
.mp-tier.strategic{width:60%;background:#1B3A5C;clip-path:polygon(15% 0,85% 0,100% 100%,0% 100%);border-bottom:2px solid #B8743D}
.mp-tier.operational{width:78%;background:#B8743D;clip-path:polygon(10% 0,90% 0,100% 100%,0% 100%);border-bottom:2px solid #4DB6C7;margin-top:-1px}
.mp-tier.tactical{width:100%;background:#4DB6C7;color:#1B3A5C;clip-path:polygon(8% 0,92% 0,100% 100%,0% 100%);margin-top:-1px}
@media (max-width:680px){
  .mp-tier,.mp-tier.strategic,.mp-tier.operational,.mp-tier.tactical{width:100%;clip-path:none;border-radius:4px;margin-bottom:8px}
}
.mp-tier .mp-name{font-family:'Fraunces',serif;font-size:18px;font-weight:600;letter-spacing:0.02em}
.mp-tier .mp-cadence{font-family:'Inter',sans-serif;font-size:10px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;opacity:0.85;margin:2px 0 8px}
.mp-tier .mp-metrics{font-size:12px;line-height:1.5;opacity:0.95;max-width:560px;margin:0 auto}
.mp-tier .mp-metrics strong{font-weight:700;opacity:1}

/* --- PM-15 · Cross-channel handshake grid ----------------- */
.handshake-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin:24px 0}
@media (max-width:780px){.handshake-grid{grid-template-columns:1fr}}
.handshake-card{padding:16px 18px;background:#fff;border:1px solid rgba(27,58,92,0.15);border-top:4px solid #4DB6C7;border-radius:5px}
.handshake-card:nth-child(2n){border-top-color:#B8743D}
.handshake-card:nth-child(3n){border-top-color:#1B3A5C}
.hs-tag{display:inline-block;font-family:'Inter',sans-serif;font-size:9.5px;font-weight:700;text-transform:uppercase;letter-spacing:0.07em;color:#fff;background:#1B3A5C;padding:2px 7px;border-radius:2px;margin-bottom:6px}
.handshake-card:nth-child(2n) .hs-tag{background:#B8743D}
.handshake-card:nth-child(3n) .hs-tag{background:#4DB6C7;color:#1B3A5C}
.handshake-card h4{font-family:'Fraunces',serif;font-size:16px;font-weight:600;color:#1B3A5C;line-height:1.25;margin:0 0 6px}
.handshake-card p{font-size:12.5px;line-height:1.55;color:rgba(27,58,92,0.88);margin:0 0 4px}
.handshake-card p strong{color:#B8743D;font-weight:600}

/* --- Reuse existing PM-16 risk grid (already styled as ch-risk-grid) --- */

/* End WS-09 paid media CSS */

/* ============================================================ */
/* WS-10 CRM / LIFECYCLE / REVOPS — /ymt-crm                    */
/* Phase 3 · DOC 3 · 12 CR-XX items + 9 sub-flows               */
/* Append: ~640 dense single-line CSS covering 9 flow specs,    */
/* segment matrix, score table, contract table, metric grid,    */
/* templates, SMS policy, suppression rules, deliverability,    */
/* personalisation table, test backlog                          */
/* ============================================================ */

/* --- Shared CR flow spec wrapper -------------------------- */
.flow-spec{margin:24px 0;padding:24px;background:#fff;border:1px solid rgba(27,58,92,0.15);border-radius:8px;box-shadow:0 2px 12px rgba(27,58,92,0.04)}
.flow-section-h{font-family:'Inter',sans-serif;font-size:11.5px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#B8743D;margin:18px 0 12px;padding-bottom:6px;border-bottom:1px solid rgba(184,116,61,0.25)}

/* --- Flow meta grid (4 cells: trigger/segment/duration/goal) --- */
.flow-meta-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin-bottom:16px}
@media (max-width:680px){.flow-meta-grid{grid-template-columns:1fr}}
.flow-meta-cell{padding:12px 14px;background:#F5F1EA;border-left:3px solid #4DB6C7;border-radius:3px}
.flow-meta-cell:nth-child(2){border-left-color:#B8743D}
.flow-meta-cell:nth-child(3){border-left-color:#1B3A5C}
.flow-meta-cell:nth-child(4){border-left-color:#B8743D}
.fm-lbl{font-family:'Inter',sans-serif;font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.08em;color:#1B3A5C;margin-bottom:4px}
.fm-val{font-size:12.5px;line-height:1.5;color:rgba(27,58,92,0.88)}

/* --- Email list within flow ------------------------------- */
.flow-email-list{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px}
.flow-email{display:flex;gap:14px;padding:14px 16px;background:#F5F1EA;border-radius:5px;border-left:4px solid #B8743D;align-items:flex-start}
.flow-email:nth-child(2n){border-left-color:#4DB6C7}
.flow-email:nth-child(3n){border-left-color:#1B3A5C}
.fe-num{flex-shrink:0;width:42px;height:42px;border-radius:50%;background:#1B3A5C;color:#F5F1EA;font-family:'Fraunces',serif;font-size:14px;font-weight:600;display:flex;align-items:center;justify-content:center}
.fe-body{flex:1;min-width:0}
.fe-when{font-family:'Inter',sans-serif;font-size:10.5px;font-weight:600;text-transform:uppercase;letter-spacing:0.06em;color:#B8743D;margin-bottom:4px}
.fe-subj{font-size:13px;color:#1B3A5C;margin-bottom:4px;line-height:1.45}
.fe-subj strong{font-weight:700}
.fe-pre{font-size:11.5px;font-style:italic;color:rgba(27,58,92,0.65);margin-bottom:6px;line-height:1.4}
.fe-summary{font-size:12.5px;line-height:1.6;color:rgba(27,58,92,0.88)}
.fe-summary em{color:#B8743D;font-style:italic}

/* --- SMS list + exit conditions list within flow ---------- */
.flow-sms-list,.flow-exit-list{list-style:none;padding:0;margin:0 0 16px;display:flex;flex-direction:column;gap:6px}
.flow-sms-list li,.flow-exit-list li{padding:8px 12px;background:rgba(77,182,199,0.06);border-left:3px solid #4DB6C7;font-size:12.5px;line-height:1.55;color:rgba(27,58,92,0.88);border-radius:0 3px 3px 0}
.flow-exit-list li{background:rgba(184,116,61,0.06);border-left-color:#B8743D}
.flow-sms-list li strong,.flow-exit-list li strong{color:#1B3A5C}
.flow-sms-list em,.flow-exit-list em{color:rgba(27,58,92,0.75);font-style:italic}

/* --- Benchmark callout ----------------------------------- */
.flow-bench{margin-top:16px;padding:14px 18px;background:#1B3A5C;color:#F5F1EA;border-radius:4px;font-size:12.5px;line-height:1.6}
.flow-bench strong{color:#4DB6C7;font-weight:700}

/* --- CR-02 segmentation matrix ---------------------------- */
.segment-matrix-wrap{margin:24px 0}
.segment-matrix{width:100%;border-collapse:collapse;font-size:12.5px;line-height:1.45;margin-bottom:18px;background:#fff;border:1px solid rgba(27,58,92,0.15);border-radius:6px;overflow:hidden}
.segment-matrix thead th{background:#1B3A5C;color:#F5F1EA;font-family:'Inter',sans-serif;font-weight:600;text-align:left;padding:10px 14px;font-size:11px;text-transform:uppercase;letter-spacing:0.05em;border-bottom:2px solid #B8743D}
.segment-matrix tbody td{padding:9px 14px;border-bottom:1px solid rgba(27,58,92,0.08);vertical-align:top;color:rgba(27,58,92,0.88)}
.segment-matrix tbody tr:nth-child(even) td{background:rgba(245,241,234,0.4)}
.segment-matrix tbody tr:hover td{background:rgba(77,182,199,0.06)}
.segment-matrix tbody td strong{color:#1B3A5C;font-weight:700}
.dim-list{list-style:none;padding:0;margin:0 0 18px;display:flex;flex-direction:column;gap:6px}
.dim-list li{padding:8px 14px;background:#F5F1EA;border-left:3px solid #4DB6C7;font-size:12.5px;line-height:1.55;color:rgba(27,58,92,0.88);border-radius:0 3px 3px 0}
.dim-list li strong{color:#1B3A5C;font-weight:700}

/* --- CR-03 score table ----------------------------------- */
.score-spec{margin:24px 0}
.score-table{width:100%;border-collapse:collapse;font-size:12.5px;line-height:1.45;margin-bottom:18px;background:#fff;border:1px solid rgba(27,58,92,0.15);border-radius:6px;overflow:hidden}
.score-table thead th{background:#1B3A5C;color:#F5F1EA;font-family:'Inter',sans-serif;font-weight:600;text-align:left;padding:9px 14px;font-size:11px;text-transform:uppercase;letter-spacing:0.05em;border-bottom:2px solid #B8743D}
.score-table tbody td{padding:8px 14px;border-bottom:1px solid rgba(27,58,92,0.08);color:rgba(27,58,92,0.88)}
.score-table tbody td:nth-child(2){font-variant-numeric:tabular-nums;font-weight:600;color:#B8743D;text-align:right;width:90px}
.score-table tbody td:nth-child(3){color:rgba(27,58,92,0.65);font-size:11.5px;width:140px}
.score-table tbody tr:nth-child(even) td{background:rgba(245,241,234,0.4)}

/* --- CR-04 data contract table --------------------------- */
.contract-spec{margin:24px 0}
.contract-table{width:100%;border-collapse:collapse;font-size:11.5px;line-height:1.4;background:#fff;border:1px solid rgba(27,58,92,0.15);border-radius:6px;overflow:hidden}
.contract-table thead th{background:#1B3A5C;color:#F5F1EA;font-family:'Inter',sans-serif;font-weight:600;text-align:left;padding:9px 10px;font-size:10.5px;text-transform:uppercase;letter-spacing:0.04em;border-bottom:2px solid #B8743D}
.contract-table tbody td{padding:7px 10px;border-bottom:1px solid rgba(27,58,92,0.06);border-right:1px solid rgba(27,58,92,0.04);color:rgba(27,58,92,0.88);vertical-align:top}
.contract-table tbody td:first-child{font-weight:600;color:#1B3A5C;width:140px}
.contract-table tbody td code{background:rgba(184,116,61,0.08);color:#B8743D;padding:1px 5px;border-radius:2px;font-family:'JetBrains Mono','Courier New',monospace;font-size:10.5px}
.contract-table tbody tr:nth-child(even) td{background:rgba(245,241,234,0.35)}
.contract-table tbody tr:hover td{background:rgba(77,182,199,0.05)}

/* --- CR-05 metrics grid ---------------------------------- */
.metric-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin:24px 0}
@media (max-width:880px){.metric-grid{grid-template-columns:1fr}}
.metric-card{padding:16px 18px;background:#fff;border:1px solid rgba(27,58,92,0.15);border-top:4px solid #4DB6C7;border-radius:5px;display:flex;flex-direction:column;gap:6px}
.metric-card:nth-child(2n){border-top-color:#B8743D}
.metric-card:nth-child(3n){border-top-color:#1B3A5C}
.metric-name{font-family:'Fraunces',serif;font-size:16px;font-weight:600;color:#1B3A5C;line-height:1.25}
.metric-formula{font-size:12px;line-height:1.5;color:rgba(27,58,92,0.8);font-style:italic;padding:6px 10px;background:rgba(245,241,234,0.6);border-radius:3px}
.metric-target{font-size:12.5px;line-height:1.5;color:rgba(27,58,92,0.88);font-weight:500}
.metric-cadence{font-family:'Inter',sans-serif;font-size:10.5px;font-weight:600;text-transform:uppercase;letter-spacing:0.06em;color:#B8743D;margin-top:auto}

/* --- CR-06 template grid --------------------------------- */
.tpl-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin:24px 0}
@media (max-width:980px){.tpl-grid{grid-template-columns:1fr}}
.tpl-card{padding:20px 22px;background:#fff;border:1px solid rgba(27,58,92,0.15);border-top:5px solid #B8743D;border-radius:6px;display:flex;flex-direction:column;gap:10px}
.tpl-card:nth-child(2){border-top-color:#4DB6C7}
.tpl-card:nth-child(3){border-top-color:#1B3A5C}
.tpl-tag{font-family:'Inter',sans-serif;font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.09em;color:#B8743D}
.tpl-card:nth-child(2) .tpl-tag{color:#4DB6C7}
.tpl-card:nth-child(3) .tpl-tag{color:#1B3A5C}
.tpl-card h3{font-family:'Fraunces',serif;font-size:20px;font-weight:600;color:#1B3A5C;margin:0;line-height:1.2}
.tpl-card p{font-size:12.5px;line-height:1.55;color:rgba(27,58,92,0.88);margin:0}
.tpl-card ul{margin:6px 0 0;padding-left:18px;font-size:12px;line-height:1.55;color:rgba(27,58,92,0.85)}
.tpl-card ul li{margin-bottom:5px}
.tpl-card ul li strong{color:#1B3A5C;font-weight:600}

/* --- CR-07 SMS policy block ------------------------------ */
.sms-policy{margin:24px 0;padding:24px;background:linear-gradient(180deg,#F5F1EA 0%,#fff 100%);border:1px solid rgba(27,58,92,0.15);border-radius:6px}

/* --- CR-08 suppression rules ----------------------------- */
.sup-rules{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin:24px 0}
@media (max-width:780px){.sup-rules{grid-template-columns:1fr}}
.sup-rule{display:flex;gap:14px;padding:14px 16px;background:#fff;border:1px solid rgba(27,58,92,0.15);border-left:5px solid #B8743D;border-radius:4px;align-items:flex-start}
.sup-rule:nth-child(2n){border-left-color:#4DB6C7}
.sup-rule:nth-child(3n){border-left-color:#1B3A5C}
.sup-num{flex-shrink:0;width:32px;height:32px;border-radius:50%;background:#1B3A5C;color:#F5F1EA;font-family:'Fraunces',serif;font-size:13px;font-weight:600;display:flex;align-items:center;justify-content:center}
.sup-body{flex:1;min-width:0}
.sup-body h4{font-family:'Fraunces',serif;font-size:15px;font-weight:600;color:#1B3A5C;margin:0 0 4px;line-height:1.25}
.sup-body p{font-size:12px;line-height:1.55;color:rgba(27,58,92,0.85);margin:0}

/* --- CR-09 deliverability block -------------------------- */
.deliv-block{margin:24px 0;padding:24px;background:#fff;border:1px solid rgba(27,58,92,0.15);border-radius:6px;border-top:4px solid #4DB6C7}
.deliv-block code{background:rgba(27,58,92,0.06);color:#1B3A5C;padding:1px 5px;border-radius:2px;font-family:'JetBrains Mono','Courier New',monospace;font-size:11px}

/* --- CR-10 personalisation table ------------------------- */
.pers-table-wrap{margin:24px 0}
.pers-table{width:100%;border-collapse:collapse;font-size:12px;line-height:1.45;background:#fff;border:1px solid rgba(27,58,92,0.15);border-radius:6px;overflow:hidden}
.pers-table thead th{background:#1B3A5C;color:#F5F1EA;font-family:'Inter',sans-serif;font-weight:600;text-align:left;padding:9px 12px;font-size:11px;text-transform:uppercase;letter-spacing:0.05em;border-bottom:2px solid #B8743D}
.pers-table tbody td{padding:9px 12px;border-bottom:1px solid rgba(27,58,92,0.08);color:rgba(27,58,92,0.88);vertical-align:top}
.pers-table tbody td code{background:rgba(184,116,61,0.1);color:#B8743D;padding:1px 6px;border-radius:2px;font-family:'JetBrains Mono','Courier New',monospace;font-size:11px;font-weight:600}
.pers-table tbody tr:nth-child(even) td{background:rgba(245,241,234,0.4)}

/* --- CR-11 test backlog ---------------------------------- */
.test-list{display:flex;flex-direction:column;gap:10px;margin:24px 0}
.test-item{display:flex;gap:16px;padding:14px 18px;background:#fff;border:1px solid rgba(27,58,92,0.15);border-left:4px solid #4DB6C7;border-radius:4px;align-items:flex-start}
.test-item:nth-child(2n){border-left-color:#B8743D}
.test-item:nth-child(3n){border-left-color:#1B3A5C}
.test-rank{flex-shrink:0;font-family:'Fraunces',serif;font-size:24px;font-weight:600;color:#B8743D;width:48px;line-height:1;padding-top:2px;font-variant-numeric:tabular-nums}
.test-body{flex:1;min-width:0}
.test-body h4{font-family:'Fraunces',serif;font-size:15px;font-weight:600;color:#1B3A5C;margin:0 0 4px;line-height:1.25}
.test-body p{font-size:12px;line-height:1.55;color:rgba(27,58,92,0.85);margin:0}

/* End WS-10 CRM/lifecycle CSS */

/* ============================================================================
 * DOC 4 · PHASE 4 · TERMITE GTM (/termite-gtm) · PILLAR-SPECIFIC CSS
 * Appended for P-01..P-04 tranche. Subsequent tranches append below.
 * ============================================================================ */

/* ----- Shared pillar scaffolding ----- */
.subsection-h { font-family:'Fraunces',serif; font-weight:600; font-size:22px; color:#B8743D; margin:48px 0 24px; padding-bottom:10px; border-bottom:1px solid rgba(184,116,61,0.35); letter-spacing:0.02em; text-transform:uppercase; }
.pillar-head { margin-bottom:40px; max-width:880px; }
.pillar-head-rev .pillar-eyebrow { color:#4DB6C7; }
.pillar-eyebrow { font-family:'Inter',sans-serif; font-weight:700; font-size:13px; letter-spacing:0.12em; color:#B8743D; text-transform:uppercase; margin-bottom:14px; }
.pillar-h { font-family:'Fraunces',serif; font-weight:700; font-size:clamp(28px,3.4vw,42px); line-height:1.1; color:#1B3A5C; margin:0 0 18px; letter-spacing:-0.01em; }
.pillar-h-rev { color:#F5F1EA; }
.pillar-dek { font-family:'Inter',sans-serif; font-size:17px; line-height:1.6; color:#374151; max-width:780px; }
.pillar-dek-rev { color:rgba(245,241,234,0.85); }
.pillar-dek code, .pillar-note code { background:rgba(184,116,61,0.12); color:#B8743D; padding:1px 5px; border-radius:3px; font-size:0.88em; font-family:'JetBrains Mono',monospace; }
.pillar-dek-rev code, .pillar-note-rev code { background:rgba(77,182,199,0.18); color:#4DB6C7; }
.pillar-block { background:#fff; border:1px solid rgba(27,58,92,0.08); border-radius:14px; padding:28px 32px; margin-bottom:22px; box-shadow:0 1px 2px rgba(14,26,43,0.04); }
.pillar-block-rev { background:rgba(245,241,234,0.06); border:1px solid rgba(245,241,234,0.18); color:#F5F1EA; }
.pillar-block-rev .pillar-block-h { color:#F5F1EA; }
.pillar-block-rev table { color:#F5F1EA; }
.pillar-block-rev table th { background:rgba(77,182,199,0.18); color:#4DB6C7; border-bottom:1px solid rgba(245,241,234,0.25); }
.pillar-block-rev table td { border-bottom:1px solid rgba(245,241,234,0.12); }
.pillar-block-rev code { background:rgba(77,182,199,0.16); color:#4DB6C7; }
.pillar-block-h { font-family:'Fraunces',serif; font-weight:600; font-size:22px; color:#1B3A5C; margin-bottom:18px; line-height:1.25; padding-bottom:10px; border-bottom:1px solid rgba(27,58,92,0.1); }
.pillar-note { font-family:'Inter',sans-serif; font-size:14px; line-height:1.6; color:#6B7280; margin:14px 0; font-style:italic; }
.pillar-note-rev { color:rgba(245,241,234,0.7); }
.pillar-foot { display:flex; flex-wrap:wrap; gap:8px; margin-top:24px; padding-top:18px; border-top:1px dashed rgba(184,116,61,0.4); }
.pillar-foot-rev { border-top-color:rgba(77,182,199,0.4); }
.pf-pill { background:#F5F1EA; color:#1B3A5C; padding:6px 12px; border-radius:999px; font-family:'Inter',sans-serif; font-size:12px; font-weight:600; }
.pillar-block-rev .pf-pill { background:rgba(77,182,199,0.15); color:#4DB6C7; }

/* ----- P-01 Brand Identity ----- */
.brand-kit-grid { display:grid; grid-template-columns:repeat(auto-fit,minmax(280px,1fr)); gap:14px; }
.brand-kit-card { background:#F5F1EA; border-left:3px solid #B8743D; padding:16px 18px; border-radius:8px; }
.bk-lbl { font-family:'Inter',sans-serif; font-weight:700; font-size:11px; letter-spacing:0.1em; text-transform:uppercase; color:#B8743D; margin-bottom:6px; }
.bk-val { font-family:'Inter',sans-serif; font-size:15px; color:#1B3A5C; font-weight:500; line-height:1.4; margin-bottom:8px; }
.brand-wordmark { font-family:'Fraunces',serif !important; font-weight:600 !important; font-size:22px !important; }
.brand-tag { font-style:italic; font-family:'Fraunces',serif !important; }
.bk-by { color:#6B7280; font-style:italic; }
.bk-note { font-family:'Inter',sans-serif; font-size:12px; color:#6B7280; line-height:1.4; }
.promise-card { background:linear-gradient(135deg,#1B3A5C 0%,#0E1A2B 100%); color:#F5F1EA; padding:28px 32px; border-radius:12px; }
.promise-lbl { font-family:'Inter',sans-serif; font-weight:700; font-size:11px; letter-spacing:0.12em; text-transform:uppercase; color:#4DB6C7; margin-bottom:10px; }
.promise-q { font-family:'Fraunces',serif; font-size:20px; line-height:1.4; color:#F5F1EA; margin-bottom:18px; font-style:italic; }
.promise-anchor { display:flex; flex-wrap:wrap; gap:8px; margin-bottom:14px; }
.pa-pill { background:rgba(184,116,61,0.25); color:#F5F1EA; padding:5px 12px; border-radius:999px; font-family:'Inter',sans-serif; font-size:12px; font-weight:600; border:1px solid rgba(184,116,61,0.5); }
.promise-note { font-family:'Inter',sans-serif; font-size:13px; line-height:1.5; color:rgba(245,241,234,0.75); }
.position-grid { display:grid; grid-template-columns:repeat(auto-fit,minmax(280px,1fr)); gap:12px; }
.position-cell { background:#F5F1EA; padding:16px 18px; border-radius:8px; border-top:3px solid #1B3A5C; }
.pc-lbl { font-family:'Inter',sans-serif; font-weight:700; font-size:11px; letter-spacing:0.12em; color:#1B3A5C; margin-bottom:6px; text-transform:uppercase; }
.pc-val { font-family:'Inter',sans-serif; font-size:14px; line-height:1.5; color:#0E1A2B; }
.position-note { margin-top:16px; padding:12px 16px; background:rgba(184,116,61,0.08); border-left:3px solid #B8743D; border-radius:6px; font-family:'Inter',sans-serif; font-size:13px; line-height:1.5; color:#6B7280; }
.voice-grid { display:grid; grid-template-columns:1fr 1fr; gap:16px; }
@media (max-width:768px) { .voice-grid { grid-template-columns:1fr; } }
.voice-col { padding:18px 20px; border-radius:10px; }
.voice-do { background:rgba(46,125,85,0.08); border-left:3px solid #2E7D55; }
.voice-dont { background:rgba(178,58,72,0.08); border-left:3px solid #B23A48; }
.voice-h { font-family:'Inter',sans-serif; font-weight:700; font-size:13px; letter-spacing:0.08em; text-transform:uppercase; margin-bottom:12px; }
.voice-do .voice-h { color:#2E7D55; }
.voice-dont .voice-h { color:#B23A48; }
.voice-list { list-style:none; padding:0; margin:0; }
.voice-list li { font-family:'Inter',sans-serif; font-size:13px; line-height:1.5; color:#0E1A2B; padding:8px 0; border-bottom:1px dashed rgba(27,58,92,0.1); }
.voice-list li:last-child { border-bottom:none; }
.voice-list li b { color:#1B3A5C; }
.voice-tone-row { display:grid; grid-template-columns:repeat(auto-fit,minmax(220px,1fr)); gap:10px; margin-top:14px; }
.vt-cell { background:#F5F1EA; padding:12px 14px; border-radius:6px; }
.vt-lbl { font-family:'Inter',sans-serif; font-weight:700; font-size:10px; letter-spacing:0.1em; text-transform:uppercase; color:#B8743D; margin-bottom:4px; }
.vt-val { font-family:'Inter',sans-serif; font-size:13px; line-height:1.45; color:#0E1A2B; }
.dba-grid { display:grid; grid-template-columns:repeat(auto-fit,minmax(290px,1fr)); gap:14px; margin-top:12px; }
.dba-card { background:#F5F1EA; padding:18px 20px; border-radius:10px; border-left:3px solid #B8743D; position:relative; }
.dba-num { font-family:'Fraunces',serif; font-weight:700; font-size:13px; color:#B8743D; letter-spacing:0.05em; margin-bottom:4px; }
.dba-lbl { font-family:'Fraunces',serif; font-weight:600; font-size:18px; color:#1B3A5C; margin-bottom:10px; line-height:1.25; }
.dba-val { font-family:'Inter',sans-serif; font-size:13px; line-height:1.5; color:#0E1A2B; margin-bottom:10px; }
.dba-where { font-family:'Inter',sans-serif; font-size:11px; line-height:1.45; color:#6B7280; font-style:italic; }
.dba-rule { margin-top:18px; padding:14px 18px; background:rgba(27,58,92,0.05); border-left:3px solid #1B3A5C; border-radius:6px; font-family:'Inter',sans-serif; font-size:13px; line-height:1.55; color:#1B3A5C; }
.pb-cite { font-family:'JetBrains Mono',monospace; font-size:11px; color:#B8743D; background:rgba(184,116,61,0.12); padding:2px 6px; border-radius:3px; margin-left:6px; font-weight:400; }
.palette-grid { display:grid; grid-template-columns:repeat(auto-fit,minmax(180px,1fr)); gap:12px; }
.palette-swatch { background:#fff; border:1px solid #E8E2D4; border-radius:10px; padding:14px; }
.sw-chip { width:100%; height:80px; border-radius:6px; margin-bottom:12px; }
.sw-name { font-family:'Fraunces',serif; font-weight:600; font-size:18px; color:#1B3A5C; margin-bottom:8px; }
.sw-row { display:flex; justify-content:space-between; font-family:'Inter',sans-serif; font-size:11px; padding:3px 0; border-bottom:1px dashed rgba(27,58,92,0.08); }
.sw-row:last-of-type { border-bottom:none; }
.sw-row span { color:#6B7280; font-weight:600; letter-spacing:0.06em; text-transform:uppercase; }
.sw-row code { font-family:'JetBrains Mono',monospace; color:#1B3A5C; font-size:11px; }
.sw-note { margin-top:10px; padding-top:10px; border-top:1px solid #F0EAD9; font-family:'Inter',sans-serif; font-size:11px; line-height:1.4; color:#6B7280; font-style:italic; }
.palette-rule { margin-top:14px; padding:12px 16px; background:rgba(184,116,61,0.06); border-left:3px solid #B8743D; border-radius:6px; font-family:'Inter',sans-serif; font-size:12px; line-height:1.5; color:#0E1A2B; }
.type-grid { display:grid; grid-template-columns:repeat(auto-fit,minmax(290px,1fr)); gap:14px; }
.type-card { background:#F5F1EA; padding:16px 18px; border-radius:10px; border-left:3px solid #1B3A5C; }
.type-card-h { background:linear-gradient(135deg,#F5F1EA 0%,#EEE7D8 100%); }
.tc-lbl { font-family:'Inter',sans-serif; font-weight:700; font-size:10px; letter-spacing:0.12em; text-transform:uppercase; color:#B8743D; margin-bottom:6px; }
.tc-spec { font-family:'JetBrains Mono',monospace; font-size:11px; color:#6B7280; margin-bottom:10px; }
.tc-sample { color:#1B3A5C; }
.type-rule { margin-top:14px; padding:12px 16px; background:rgba(27,58,92,0.05); border-left:3px solid #1B3A5C; border-radius:6px; font-family:'Inter',sans-serif; font-size:12px; line-height:1.55; color:#0E1A2B; }
.type-rule code { background:#F5F1EA; color:#1B3A5C; padding:1px 5px; border-radius:3px; font-family:'JetBrains Mono',monospace; font-size:11px; }
.logo-grid { display:grid; grid-template-columns:repeat(auto-fit,minmax(280px,1fr)); gap:12px; }
.logo-card { background:#F5F1EA; padding:16px 18px; border-radius:10px; }
.lc-lbl { font-family:'Inter',sans-serif; font-weight:700; font-size:12px; color:#B8743D; letter-spacing:0.06em; text-transform:uppercase; margin-bottom:8px; }
.lc-spec { font-family:'Inter',sans-serif; font-size:13px; line-height:1.5; color:#0E1A2B; margin-bottom:8px; }
.lc-where { font-family:'Inter',sans-serif; font-size:11px; line-height:1.45; color:#6B7280; font-style:italic; }
.logo-rule { margin-top:14px; padding:12px 16px; background:rgba(184,116,61,0.06); border-left:3px solid #B8743D; border-radius:6px; font-family:'Inter',sans-serif; font-size:12px; line-height:1.55; color:#0E1A2B; }
.brief-grid { display:grid; grid-template-columns:repeat(auto-fit,minmax(280px,1fr)); gap:12px; }
.brief-card { background:#F5F1EA; padding:14px 18px; border-radius:8px; border-left:3px solid #1B3A5C; }
.brief-lbl { font-family:'Inter',sans-serif; font-weight:700; font-size:11px; letter-spacing:0.1em; text-transform:uppercase; color:#1B3A5C; margin-bottom:6px; }
.brief-val { font-family:'Inter',sans-serif; font-size:13px; line-height:1.5; color:#0E1A2B; }
.brief-shots { font-family:'Inter',sans-serif; font-size:13px; line-height:1.6; color:#0E1A2B; background:#fff; border-radius:8px; padding:14px 14px 14px 28px; border-left:3px solid #B8743D; }
.brief-shots li { padding:5px 0; }
.icon-spec { background:#F5F1EA; padding:16px 20px; border-radius:10px; }
.icon-row { display:grid; grid-template-columns:140px 1fr; gap:14px; padding:10px 0; border-bottom:1px dashed rgba(27,58,92,0.1); }
.icon-row:last-child { border-bottom:none; }
.ic-lbl { font-family:'Inter',sans-serif; font-weight:700; font-size:11px; letter-spacing:0.08em; color:#B8743D; text-transform:uppercase; }
.ic-val { font-family:'Inter',sans-serif; font-size:13px; line-height:1.5; color:#0E1A2B; }
.ic-grid { display:grid; grid-template-columns:repeat(auto-fit,minmax(180px,1fr)); gap:6px; }
.ic-grid span { background:#fff; padding:5px 10px; border-radius:4px; font-size:12px; color:#1B3A5C; border:1px solid rgba(27,58,92,0.08); }
.code-block { background:#0E1A2B; color:#F5F1EA; padding:18px 22px; border-radius:10px; overflow-x:auto; font-family:'JetBrains Mono',monospace; font-size:12px; line-height:1.55; }
.code-block code { background:none !important; color:inherit !important; padding:0 !important; font-family:'JetBrains Mono',monospace !important; }

/* ----- P-02 Website Copy Kit ----- */
.copy-card { background:rgba(245,241,234,0.06); border:1px solid rgba(245,241,234,0.15); padding:20px 24px; border-radius:10px; }
.pillar-block:not(.pillar-block-rev) .copy-card { background:#F5F1EA; border:1px solid rgba(27,58,92,0.08); }
.cc-row { display:grid; grid-template-columns:160px 1fr; gap:18px; padding:10px 0; border-bottom:1px dashed rgba(184,116,61,0.25); }
.cc-row:last-child { border-bottom:none; }
.cc-lbl { font-family:'Inter',sans-serif; font-weight:700; font-size:11px; letter-spacing:0.1em; text-transform:uppercase; color:#B8743D; }
.cc-val { font-family:'Inter',sans-serif; font-size:14px; line-height:1.55; }
.pillar-block-rev .cc-val { color:rgba(245,241,234,0.92); }
.pillar-block:not(.pillar-block-rev) .cc-val { color:#0E1A2B; }
.cc-h1 { font-family:'Fraunces',serif !important; font-weight:700 !important; font-size:24px !important; line-height:1.15 !important; color:#F5F1EA !important; }
.pillar-block:not(.pillar-block-rev) .cc-h1 { color:#1B3A5C !important; }
.cc-h2 { font-family:'Fraunces',serif; font-weight:600; font-size:22px; line-height:1.2; margin-bottom:12px; }
.pillar-block-rev .cc-h2 { color:#F5F1EA; }
.pillar-block:not(.pillar-block-rev) .cc-h2 { color:#1B3A5C; }
.cc-h3 { font-family:'Inter',sans-serif; font-weight:700; font-size:14px; letter-spacing:0.06em; text-transform:uppercase; margin:16px 0 8px; color:#B8743D; }
.cc-body { font-family:'Inter',sans-serif; font-size:14px; line-height:1.7; max-width:68ch; }
.cc-body p { margin-bottom:12px; }
.pillar-block-rev .cc-body { color:rgba(245,241,234,0.88); }
.pillar-block:not(.pillar-block-rev) .cc-body { color:#0E1A2B; }
.cc-body a { color:#4DB6C7; text-decoration:underline; }
.pillar-block:not(.pillar-block-rev) .cc-body a { color:#B8743D; }
.cc-lede { font-style:italic; font-family:'Fraunces',serif; font-size:16px; line-height:1.55; }
.cc-cta-row { display:flex; align-items:center; gap:14px; margin-top:14px; flex-wrap:wrap; }
.cc-sec { font-family:'Inter',sans-serif; font-size:13px; color:#6B7280; }
.cc-mute { color:rgba(245,241,234,0.5); font-size:11px; }
.tg-btn-primary { display:inline-block; background:#B8743D; color:#F5F1EA; font-family:'Inter',sans-serif; font-weight:600; font-size:13px; letter-spacing:0.06em; text-transform:uppercase; padding:10px 22px; border-radius:8px; cursor:pointer; transition:background 140ms ease; border:none; }
.tg-btn-primary:hover { background:#8E5527; }
.services-table, .meta-table, .toc-table, .cta-table, .meta-ad-table, .retarget-table { width:100%; border-collapse:collapse; margin-top:8px; font-family:'Inter',sans-serif; font-size:13px; }
.services-table th, .meta-table th, .toc-table th, .cta-table th, .meta-ad-table th, .retarget-table th { text-align:left; background:rgba(77,182,199,0.18); color:#4DB6C7; padding:10px 12px; font-weight:700; font-size:12px; letter-spacing:0.06em; text-transform:uppercase; border-bottom:1px solid rgba(245,241,234,0.25); }
.services-table td, .meta-table td, .toc-table td, .cta-table td, .meta-ad-table td, .retarget-table td { padding:10px 12px; border-bottom:1px solid rgba(245,241,234,0.12); line-height:1.5; vertical-align:top; }
.services-table code, .meta-table code { font-family:'JetBrains Mono',monospace; font-size:11px; background:rgba(77,182,199,0.16); color:#4DB6C7; padding:2px 5px; border-radius:3px; }
.comp-grid { display:grid; grid-template-columns:repeat(auto-fit,minmax(280px,1fr)); gap:12px; }
.comp-card { background:rgba(245,241,234,0.07); border-left:3px solid #4DB6C7; padding:14px 16px; border-radius:6px; }
.comp-h { font-family:'Inter',sans-serif; font-weight:700; font-size:12px; letter-spacing:0.08em; text-transform:uppercase; color:#4DB6C7; margin-bottom:6px; }
.comp-v { font-family:'Inter',sans-serif; font-size:13px; line-height:1.5; color:rgba(245,241,234,0.9); }
.process-grid { display:grid; grid-template-columns:repeat(auto-fit,minmax(220px,1fr)); gap:12px; }
.proc-card { background:rgba(245,241,234,0.06); border-radius:10px; padding:16px 18px; border-top:3px solid #B8743D; }
.proc-num { font-family:'Fraunces',serif; font-weight:700; font-size:28px; color:#B8743D; line-height:1; margin-bottom:8px; }
.proc-h { font-family:'Fraunces',serif; font-weight:600; font-size:16px; color:#F5F1EA; margin-bottom:8px; line-height:1.25; }
.proc-v { font-family:'Inter',sans-serif; font-size:13px; line-height:1.5; color:rgba(245,241,234,0.85); }
.region-card { background:rgba(245,241,234,0.08); border-radius:12px; padding:20px 22px; margin-bottom:14px; border-left:3px solid #B8743D; }
.region-h { font-family:'JetBrains Mono',monospace; font-size:14px; color:#4DB6C7; margin-bottom:8px; font-weight:600; }
.region-meta { font-family:'Inter',sans-serif; font-size:11px; color:rgba(245,241,234,0.55); line-height:1.5; margin-bottom:12px; font-style:italic; }
.region-meta code { font-family:'JetBrains Mono',monospace; font-size:10px; background:rgba(77,182,199,0.14); color:#4DB6C7; padding:1px 4px; border-radius:3px; }
.region-body { font-family:'Inter',sans-serif; font-size:14px; line-height:1.65; color:rgba(245,241,234,0.92); }
.region-body p { margin-bottom:10px; }
.region-body a { color:#4DB6C7; text-decoration:underline; }
.region-cta { margin-top:12px; }
.suburb-spec { background:rgba(245,241,234,0.06); border-radius:10px; padding:14px 18px; }
.ss-row { display:grid; grid-template-columns:180px 1fr; gap:18px; padding:8px 0; border-bottom:1px dashed rgba(245,241,234,0.15); font-family:'Inter',sans-serif; font-size:13px; line-height:1.55; }
.ss-row:last-child { border-bottom:none; }
.ss-lbl { font-weight:700; font-size:11px; letter-spacing:0.08em; text-transform:uppercase; color:#4DB6C7; }
.ss-val { color:rgba(245,241,234,0.9); }
.ss-val code { font-family:'JetBrains Mono',monospace; font-size:11px; background:rgba(77,182,199,0.18); color:#4DB6C7; padding:1px 5px; border-radius:3px; }
.suburb-rule { margin-top:12px; padding:12px 16px; background:rgba(184,116,61,0.12); border-left:3px solid #B8743D; border-radius:6px; font-family:'Inter',sans-serif; font-size:12px; line-height:1.55; color:rgba(245,241,234,0.92); }
.gallery-spec { background:rgba(27,58,92,0.18); border-radius:8px; padding:14px 18px; margin-top:12px; }
.gs-row { font-family:'Inter',sans-serif; font-size:13px; line-height:1.55; color:rgba(245,241,234,0.88); padding:5px 0; border-bottom:1px dashed rgba(245,241,234,0.1); }
.gs-row:last-child { border-bottom:none; }
.team-grid { display:grid; grid-template-columns:repeat(auto-fit,minmax(210px,1fr)); gap:10px; margin-top:14px; }
.team-card { background:rgba(245,241,234,0.07); padding:12px 14px; border-radius:8px; border-top:2px solid #4DB6C7; }
.tm-role { font-family:'Inter',sans-serif; font-weight:700; font-size:10px; letter-spacing:0.1em; text-transform:uppercase; color:#4DB6C7; margin-bottom:4px; }
.tm-name { font-family:'Fraunces',serif; font-weight:600; font-size:15px; color:#F5F1EA; margin-bottom:4px; }
.tm-cred { font-family:'Inter',sans-serif; font-size:11px; color:rgba(245,241,234,0.6); line-height:1.45; }
.faq-list { display:flex; flex-direction:column; gap:6px; }
.faq-item { background:rgba(245,241,234,0.06); border-radius:8px; padding:12px 16px; border-left:3px solid #4DB6C7; }
.faq-item summary { font-family:'Inter',sans-serif; font-weight:600; font-size:14px; color:#F5F1EA; cursor:pointer; line-height:1.45; }
.faq-item div { font-family:'Inter',sans-serif; font-size:13px; line-height:1.6; color:rgba(245,241,234,0.85); margin-top:10px; padding-top:10px; border-top:1px dashed rgba(245,241,234,0.15); }
.faq-item code { font-family:'JetBrains Mono',monospace; font-size:11px; background:rgba(77,182,199,0.15); color:#4DB6C7; padding:1px 4px; border-radius:3px; }
.og-grid { display:grid; grid-template-columns:repeat(auto-fit,minmax(260px,1fr)); gap:10px; }
.og-card { background:rgba(245,241,234,0.06); padding:12px 14px; border-radius:8px; border-left:2px solid #B8743D; }
.og-lbl { font-family:'JetBrains Mono',monospace; font-size:11px; color:#4DB6C7; margin-bottom:5px; }
.og-val { font-family:'Inter',sans-serif; font-size:12px; line-height:1.5; color:rgba(245,241,234,0.85); }

/* ----- P-03 Lead Magnet Kit ----- */
.email-card { background:#F5F1EA; border-radius:10px; padding:18px 22px; border-left:3px solid #B8743D; }
.ec-row { display:grid; grid-template-columns:140px 1fr; gap:18px; padding:10px 0; border-bottom:1px dashed rgba(27,58,92,0.12); }
.ec-row:last-child { border-bottom:none; }
.ec-lbl { font-family:'Inter',sans-serif; font-weight:700; font-size:11px; letter-spacing:0.08em; text-transform:uppercase; color:#B8743D; }
.ec-val { font-family:'Inter',sans-serif; font-size:13px; line-height:1.6; color:#0E1A2B; }
.ec-val p { margin-bottom:10px; }
.ec-val b { color:#1B3A5C; }
.ec-val a { color:#B8743D; text-decoration:underline; }
.ec-val code { font-family:'JetBrains Mono',monospace; font-size:11px; background:rgba(184,116,61,0.12); color:#B8743D; padding:1px 5px; border-radius:3px; }
.ec-sig { font-size:11px; color:#6B7280; font-style:italic; margin-top:10px; padding-top:10px; border-top:1px solid rgba(27,58,92,0.1); }
.calc-grid { display:grid; grid-template-columns:repeat(auto-fit,minmax(280px,1fr)); gap:12px; }
.calc-card { background:#F5F1EA; border-radius:10px; padding:16px 18px; border-left:3px solid #1B3A5C; }
.calc-lbl { font-family:'Inter',sans-serif; font-weight:700; font-size:11px; letter-spacing:0.1em; text-transform:uppercase; color:#1B3A5C; margin-bottom:8px; }
.calc-val { font-family:'Inter',sans-serif; font-size:13px; line-height:1.55; color:#0E1A2B; }
.calc-val b { color:#1B3A5C; }
.cta-table th, .cta-table td { font-size:12px; }
.cta-table code { font-family:'JetBrains Mono',monospace; font-size:11px; background:rgba(184,116,61,0.12); color:#B8743D; padding:1px 4px; border-radius:3px; }
.cta-rule { margin-top:10px; padding:10px 14px; background:rgba(184,116,61,0.08); border-left:3px solid #B8743D; border-radius:6px; font-family:'Inter',sans-serif; font-size:12px; line-height:1.5; color:#0E1A2B; }
.cta-rule code { font-family:'JetBrains Mono',monospace; font-size:11px; background:rgba(184,116,61,0.15); color:#B8743D; padding:1px 4px; border-radius:3px; }
.toc-table td { font-size:13px; }
.meta-cta-row { margin-top:12px; padding:12px 16px; background:rgba(27,58,92,0.05); border-radius:6px; font-family:'Inter',sans-serif; font-size:13px; line-height:1.6; color:#0E1A2B; }
.meta-cta-row b { color:#1B3A5C; }
.retarget-rule { margin-top:10px; padding:10px 14px; background:rgba(178,58,72,0.06); border-left:3px solid #B23A48; border-radius:6px; font-family:'Inter',sans-serif; font-size:12px; line-height:1.5; color:#0E1A2B; }
.kw-block { background:#F5F1EA; border-radius:8px; padding:14px 18px; margin-bottom:10px; }
.kw-h { font-family:'Inter',sans-serif; font-weight:700; font-size:12px; letter-spacing:0.08em; text-transform:uppercase; color:#B8743D; margin-bottom:8px; }
.kw-list { font-family:'Inter',sans-serif; font-size:13px; line-height:1.7; color:#0E1A2B; padding-left:22px; }
.kw-list li { padding:2px 0; }
.kw-list code { font-family:'JetBrains Mono',monospace; font-size:12px; background:#fff; color:#1B3A5C; padding:2px 6px; border-radius:3px; border:1px solid rgba(27,58,92,0.1); }

/* ----- P-04 SEO/GEO/AEO ----- */
.kw-universe, .tech-table, .schema-table, .aeo-table, .cm-table, .seed-table, .link-table, .gbp-table { width:100%; border-collapse:collapse; font-family:'Inter',sans-serif; font-size:13px; margin-top:8px; }
.kw-universe th, .tech-table th, .schema-table th, .aeo-table th, .cm-table th, .seed-table th, .link-table th, .gbp-table th { text-align:left; background:rgba(77,182,199,0.18); color:#4DB6C7; padding:10px 12px; font-weight:700; font-size:11px; letter-spacing:0.08em; text-transform:uppercase; border-bottom:1px solid rgba(245,241,234,0.25); }
.kw-universe td, .tech-table td, .schema-table td, .aeo-table td, .cm-table td, .seed-table td, .link-table td, .gbp-table td { padding:9px 12px; border-bottom:1px solid rgba(245,241,234,0.12); line-height:1.5; vertical-align:top; font-size:12px; }
.kw-universe code, .tech-table code, .schema-table code, .aeo-table code { font-family:'JetBrains Mono',monospace; font-size:11px; background:rgba(77,182,199,0.16); color:#4DB6C7; padding:1px 5px; border-radius:3px; }
.content-map { background:rgba(245,241,234,0.06); border-radius:10px; padding:18px 22px; }
.cm-hub { font-family:'Fraunces',serif; font-weight:700; font-size:18px; color:#B8743D; text-align:center; padding:10px; background:rgba(184,116,61,0.15); border-radius:6px; margin-bottom:14px; }
.cm-pillars { display:grid; grid-template-columns:repeat(5,1fr); gap:8px; margin-bottom:14px; }
@media (max-width:768px) { .cm-pillars { grid-template-columns:repeat(2,1fr); } }
.cm-pillar { background:rgba(77,182,199,0.15); border-radius:6px; padding:10px 8px; text-align:center; font-family:'Inter',sans-serif; font-weight:700; font-size:11px; letter-spacing:0.06em; color:#4DB6C7; }
.cm-pillar span { font-weight:400; font-size:11px; color:rgba(245,241,234,0.7); display:block; margin-top:2px; }
.cm-clusters, .cm-suburbs, .cm-answers, .cm-comparisons { font-family:'Inter',sans-serif; font-size:12px; padding:8px 12px; border-radius:6px; margin-bottom:6px; line-height:1.5; color:rgba(245,241,234,0.85); background:rgba(245,241,234,0.04); border-left:2px solid rgba(184,116,61,0.6); }
.aeo-template { background:rgba(184,116,61,0.08); border-left:3px solid #B8743D; border-radius:6px; padding:14px 18px; margin-top:12px; }
.aeo-h { font-family:'Inter',sans-serif; font-weight:700; font-size:12px; letter-spacing:0.08em; text-transform:uppercase; color:#B8743D; margin-bottom:10px; }
.aeo-list { font-family:'Inter',sans-serif; font-size:13px; line-height:1.6; color:rgba(245,241,234,0.9); padding-left:22px; }
.aeo-list li { padding:3px 0; }
.compare-stack { display:flex; flex-direction:column; gap:14px; }
.compare-card { background:rgba(245,241,234,0.06); border-radius:10px; padding:16px 20px; border-left:3px solid #4DB6C7; }
.compare-h { font-family:'Fraunces',serif; font-weight:600; font-size:16px; color:#F5F1EA; margin-bottom:6px; line-height:1.3; }
.compare-meta { font-family:'Inter',sans-serif; font-size:11px; color:rgba(245,241,234,0.55); margin-bottom:10px; font-style:italic; }
.compare-meta code { font-family:'JetBrains Mono',monospace; font-size:10px; background:rgba(77,182,199,0.16); color:#4DB6C7; padding:1px 4px; border-radius:3px; }
.cm-table th { background:rgba(184,116,61,0.18) !important; color:#B8743D !important; }
.seed-rule { margin-top:12px; padding:12px 16px; background:rgba(184,116,61,0.1); border-left:3px solid #B8743D; border-radius:6px; font-family:'Inter',sans-serif; font-size:12px; line-height:1.55; color:rgba(245,241,234,0.92); }
.seed-rule code { font-family:'JetBrains Mono',monospace; font-size:11px; background:rgba(184,116,61,0.18); color:#B8743D; padding:1px 4px; border-radius:3px; }
.link-rule { margin-top:12px; padding:12px 16px; background:rgba(178,58,72,0.08); border-left:3px solid #B23A48; border-radius:6px; font-family:'Inter',sans-serif; font-size:12px; line-height:1.55; color:rgba(245,241,234,0.92); }
.pillar-stack { display:flex; flex-direction:column; gap:14px; }
.pp-card { background:rgba(245,241,234,0.06); border-radius:10px; padding:16px 20px; border-left:3px solid #4DB6C7; }
.pp-num { font-family:'Inter',sans-serif; font-weight:700; font-size:11px; letter-spacing:0.12em; color:#4DB6C7; margin-bottom:6px; }
.pp-h { font-family:'Fraunces',serif; font-weight:600; font-size:18px; color:#F5F1EA; margin-bottom:6px; line-height:1.3; }
.pp-meta { font-family:'Inter',sans-serif; font-size:11px; color:rgba(245,241,234,0.6); margin-bottom:10px; font-style:italic; }
.pp-meta code { font-family:'JetBrains Mono',monospace; font-size:10px; background:rgba(77,182,199,0.14); color:#4DB6C7; padding:1px 4px; border-radius:3px; }
.pp-toc { font-family:'Inter',sans-serif; font-size:12px; line-height:1.55; color:rgba(245,241,234,0.88); padding:8px 12px; background:rgba(245,241,234,0.04); border-radius:6px; margin-bottom:8px; }
.pp-toc b { color:#B8743D; }
.pp-cluster { font-family:'Inter',sans-serif; font-size:12px; line-height:1.55; color:rgba(245,241,234,0.78); padding:8px 12px; background:rgba(184,116,61,0.08); border-radius:6px; }
.pp-cluster b { color:#B8743D; }
.citation-grid { display:grid; grid-template-columns:repeat(3,1fr); gap:14px; }
@media (max-width:768px) { .citation-grid { grid-template-columns:1fr; } }
.cit-col { background:rgba(245,241,234,0.06); border-radius:8px; padding:14px 16px; border-top:3px solid #4DB6C7; }
.cit-h { font-family:'Inter',sans-serif; font-weight:700; font-size:12px; letter-spacing:0.08em; text-transform:uppercase; color:#4DB6C7; margin-bottom:10px; padding-bottom:6px; border-bottom:1px solid rgba(245,241,234,0.15); }
.cit-list { font-family:'Inter',sans-serif; font-size:12px; line-height:1.7; color:rgba(245,241,234,0.88); padding-left:20px; }
.cit-list li { padding:1px 0; }

/* Light-mode equivalents for P-02/03/04 elements when inside .band-cream pillar-block */
.pillar-block:not(.pillar-block-rev) .services-table th,
.pillar-block:not(.pillar-block-rev) .meta-table th,
.pillar-block:not(.pillar-block-rev) .toc-table th,
.pillar-block:not(.pillar-block-rev) .cta-table th,
.pillar-block:not(.pillar-block-rev) .meta-ad-table th,
.pillar-block:not(.pillar-block-rev) .retarget-table th { background:rgba(27,58,92,0.08); color:#1B3A5C; border-bottom:1px solid rgba(27,58,92,0.15); }
.pillar-block:not(.pillar-block-rev) .services-table td,
.pillar-block:not(.pillar-block-rev) .meta-table td,
.pillar-block:not(.pillar-block-rev) .toc-table td,
.pillar-block:not(.pillar-block-rev) .cta-table td,
.pillar-block:not(.pillar-block-rev) .meta-ad-table td,
.pillar-block:not(.pillar-block-rev) .retarget-table td { color:#0E1A2B; border-bottom:1px solid rgba(27,58,92,0.08); }
.pillar-block:not(.pillar-block-rev) .services-table code,
.pillar-block:not(.pillar-block-rev) .meta-table code,
.pillar-block:not(.pillar-block-rev) .cta-table code { background:rgba(184,116,61,0.12); color:#B8743D; }

/* ============================================================
   CONGRUENCY ANCHOR STRIP — Upstream Decision Traceability
   Injected after each Phase 3/4 Doctrine. Cites WS-01 (category),
   WS-02 (promise), WS-04 (persona), WS-05 (economics), WS-11 (KPI).
   Per CONGRUENCY-DOCTRINE-v1.md.
   ============================================================ */
.upstream-anchor {
  background: linear-gradient(135deg, #1B3A5C 0%, #2a4d75 100%);
  padding: 36px 0;
  margin: 0;
  border-top: 4px solid #B8743D;
  border-bottom: 4px solid #B8743D;
}
.upstream-anchor .ua-inner {
  max-width: 1180px;
  margin: 0 auto;
  padding: 0 28px;
}
.upstream-anchor .ua-eyebrow {
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 2px;
  text-transform: uppercase;
  color: #B8743D;
  margin-bottom: 10px;
}
.upstream-anchor .ua-title {
  font-family: 'Fraunces', serif;
  font-size: 26px;
  font-weight: 600;
  color: #F5F1EA;
  margin: 0 0 14px;
  line-height: 1.25;
}
.upstream-anchor .ua-lede {
  font-family: 'Inter', sans-serif;
  font-size: 14px;
  color: rgba(245, 241, 234, 0.85);
  line-height: 1.65;
  margin: 0 0 24px;
  max-width: 880px;
}
.ua-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 14px;
}
@media (max-width: 1000px) {
  .ua-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 600px) {
  .ua-grid { grid-template-columns: 1fr; }
}
.ua-card {
  background: rgba(245, 241, 234, 0.06);
  border: 1px solid rgba(245, 241, 234, 0.15);
  border-top: 3px solid #4DB6C7;
  border-radius: 6px;
  padding: 16px 16px 18px;
}
.ua-card.ua-persona { border-top-color: #4DB6C7; }
.ua-card.ua-category { border-top-color: #B8743D; }
.ua-card.ua-promise { border-top-color: #F5F1EA; }
.ua-card.ua-economics { border-top-color: #B8743D; }
.ua-card.ua-kpi { border-top-color: #4DB6C7; }
.ua-card .ua-ws {
  font-family: 'Inter', sans-serif;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 1.4px;
  text-transform: uppercase;
  color: #4DB6C7;
  margin-bottom: 6px;
}
.ua-card .ua-h {
  font-family: 'Fraunces', serif;
  font-size: 15px;
  font-weight: 600;
  color: #F5F1EA;
  margin: 0 0 8px;
  line-height: 1.3;
}
.ua-card .ua-b {
  font-family: 'Inter', sans-serif;
  font-size: 12.5px;
  color: rgba(245, 241, 234, 0.82);
  line-height: 1.55;
  margin: 0;
}
.ua-card .ua-b strong {
  color: #F5F1EA;
  font-weight: 600;
}
.ua-card a {
  display: inline-block;
  margin-top: 10px;
  font-family: 'Inter', sans-serif;
  font-size: 11px;
  font-weight: 700;
  color: #4DB6C7;
  text-decoration: none;
  letter-spacing: 0.5px;
  text-transform: uppercase;
}
.ua-card a:hover { color: #F5F1EA; }